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The Impact of Globalization on the Business PDF

   

Added on  2020-12-29

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RESEARCH PROPOSAL
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Research Proposal FormStudent Name: ______________________ Student ID:______________________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: How globalisation can drive business success.______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis):“To analyse the importance of globalisation and its impact on thegrowth and success of an organisation. A case study on BMW”.Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):OBJECTIVESTo understand the concept of globalisation.To evaluate various strategies that can be used by BMW in its business growth.To determine the effective role of globalisation in business growth of BMW.QUESTIONSEvaluate the concept of globalisation ?What are the various strategies that can be used by BMW in its business growth ?What can be considered as the effective role of globalisation in business growth ofBMW?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):Overview of the ResearchGlobalisation refers to a process through which business organisations that are performing at
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domestic level starts operating in global business market. In present time, there are a range ofbusiness organisations that are looking forward to expand themselves at global level. On theother hand, it also help business firms to grow that are already operating in different nations.Since, customer's expectations are rapidly changing this has raised both opportunities and risksfor multinational companies (Coker, 2014). This made companies to make alterations amongexisting products and services which has been made or developed by the companies. With thehelp of changes made by automotive organisations like BMW, Aston Martin and more aregrowing rapidly in nature. Background of the ResearchIn modern time, globalisation has become one of the necessary subject to study for businessorganisations. Companies that has already expanded at global level or firms that are lookingforward to grow at international market faces a range of issues and becomes responsible forsociety as well. In this context, German multinational automotive company, BMW was foundin the year of 1916 by Karl Rapp. Company basically, produces auto-mobiles and motorcycles,and also produced aircraft engines until 1945. here, If it is talked about this organisation, it hascontinued to take responsibility for the environment, but also for the people directly orindirectly in its sphere of activity. This has helped them in expanding business at internationallevel (Davidson and et. al., 2012). Rationale of the ResearchConsidering the article which was given on Automotive news in 2010, that businessorganisations like BMW started facing declined among its profit margins and it was very muchrequired to adopt new technology and this is the basic reason behind conducting the researchconsidering the topic is that, growth of a business cannot be taken as small thing nowadayswhen an organisation is operating business at international level. Factors like rise iscompetition, change in customers expectations and more has impacted immensely on profitmargins of BMW. This is why, case of BMW has been taken for present investigation report(Impact of Globalization of the Automotive Industry, 2018).Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: In this particular exploration work data and information has been gathered through secondary
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