The impact of digital technology on travel and tourism sector
Added on 2021-01-01
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Research project for outline specification.............................................................................11.2 Factors that contribute in selection of research project.........................................................21.3 Critical review.......................................................................................................................2The impact of digital technology on travel and tourism sector...................................................2The main contribution of technologies to attain customers satisfaction in travel sector............3Relationship between satisfaction of customers and digital technologies..................................4Ways which used by company to attaining competitive advantage in market............................41.4 Research project specification...............................................................................................51.5 Appropriate plan and procedures for agreed research specification.....................................5TASK 2............................................................................................................................................62.1 Resources to match hypothesis and research question..........................................................62.2 Research investigation as per agreed procedures and specification.....................................62.3 Collect and record relevant information...............................................................................7TASK 3............................................................................................................................................93.1 Techniques of research evaluation........................................................................................93.2 Evaluate the results in terms to the original research specification....................................103.3 Recommendations to research to link it with research findings.........................................23TASK 4..........................................................................................................................................24Covered in Poster......................................................................................................................24REFERENCES..............................................................................................................................25
INTRODUCTIONIn today's time, technology is one of the important factor that rapidly take place inbusiness. Along with this, any kind of changes are occur then it impact on commercial activitiesof company. Mainly, technologies are play vital role in operating business activities in effectivemanner. Travel and tourism industry is develop as fastest speed in which technologies are alsodevelop and provide various opportunities in which company easily enhance their performancelevel. It also changed the way of travel in global level (Aubert, Schroeder and Grimaudo, 2012).Along with this, in 18th century, people of high income level travel to visit spas as majorattraction which provides games, gambling and many more activities. In 1830's railway also takeplace in travel industry in which people visit various places. As Thomas Cook publishedadvertised firstly. This company is one of the famous travel company in tourism sectors. TASK 11.1 Research project for outline specificationTITLE: To determine the significance of digital technologies in travel sector. A case study onThomas Cook.”It is very important for researcher to formulate aims and objectives of the investigationbefore undertaking an research. In this the main aim and objectives of research are as follows:Aim: To evaluate the technology influence in travel and tourism sector. A case study on ThomasCook.”Objectives: It is relate with the research aim this will helps in executing research activities insystematic way.To examine the impact of digital technology on travel and tourism sector. To evaluate the main contribution of technologies to attain customers satisfaction intravel sector.To examine the relationship between satisfaction of customers and digital technologies.To recommend ways which used by company to attaining competitive advantage inmarket. Research questions:How to examine the impact of digital technology on travel and tourism sector?1
How to evaluate the main contribution of technologies to attain customers satisfaction intravel sectorHow to examine the relationship between satisfaction of customers and digitaltechnologies?What are the ways which used by company to attaining competitive advantage in market?1.2 Factors that contribute in selection of research projectNumber of elements are there which directly affect the research process which helps inattaining positive outcomes. Therefore it is very essential for a researcher to consider certainfactors before selecting a topic for research. These factors are goals, statical significance, samplesize, qualitative verses quantitative data, availability of time and existing information. Among allthese the factor chosen under this report are existing information and qualitative versesquantitative data. In addition of this, the main aim of current report is to determine the impactand influence of technologies on travel and tourism industry (Bharadwaj and et. al., 2013). Inthis context, Thomas Cook is famous and biggest company in travel sectors as they effectivelyserve their quality services to large number of visitors at the time of visiting places. For this,companies needs to consider technologies for effectively implement the business activities inappropriate manner. Along with this, researcher also formulate research questions to determinethe impact of technology on travel sector. Furthermore, various methods of data collection andtools are also used by the researcher to gather relevant data in appropriate way. 1.3 Critical reviewThis is important part of entire research as investigator collect relevant informationtowards the research topic through various researcher. This type of data is called as secondaryinformation. With the help of this investigator easily take decision and improve the chances ofattaining desirable end results.The impact of digital technology on travel and tourism sectorAs per modern era, technologies are play vital role in developing the overall performanceof the company at market place. As it also helps in determining various opportunities in whichfirm make as well as produce quality products and services to its customers for attaining bettersatisfaction. As travel and tourism sector is required to make use information and transactions atall level of value chain. Consumer serach for information before deciding to visit any location or2
reserving a ticket, hotel or any resort. At this stage digital technology help tourism companies toprovide its customer better services by keeping the information available to them over internet.By visiting online websites of company customers get the information they required regardingthe time, price and services they offer as well as also get a chance to book their service onlinebefore visiting it physically. Therefore, digital technology plays a major role in growth of travel& tourism sector by proving them an opportunity to approach and influence customers mucheffectively. In this, Thomas Cook is known by its famous and positive image as theytransformation of business activities by using advanced technologies. This will helps inimproving their performance level at market place. According to Chang (2011), companies whouse their websites and digital technologies within their process then they easily capture strongplace in market and also attain competitive advantage from its rivals. As the travelling of youngpeople in highly increased in today's time along with they also use digital technologies at thetime of visiting various places. By using this, they easily book tickets and rooms through mobileapplication. As Thomas Cook also develop their operational activities accordingly which mayleads in improving their performance level. In addition of this, digital technologies are morebeneficial for company as it reduce the cost and differences between users and provider as well.It also increase profitability level of the company at market place as per this travel and tourismeasily grab customers attention towards the services.As per the point of view Charles Jr, Schmidheiny and Watts, (2017) travel and tourismsector also use digital technologies to attain number of benefits in effective manner. In thisThomas Cook also generate larger profitability by using digitalisation within their businessorganization. In case if does not having proper fund then they face various issues at the tome ofadopting changes. Along with this, cost of the travelling is getting high as compare to last yearsbecause international companies are charge additional cost and use digital technologies fordelivering quality services to its customers as per their requirements. Mainly digital technologiesare improve overall performance level of the companies who operate their business in travelsector.In recent time number of people are make their career in travelling sector as it is rapidlydevelop their growth level. As they travelling for various purpose such as business, photographyand many more. In addition of this, digital technologies are boom for travel companies as variouspeople use it and fun in various countries to travel in various destination. As it can be said that3
without digital technologies are positively impact on travel companies to enhance theirperformance level at market place. The main contribution of technologies to attain customers satisfaction in travel sectorCustomers satisfaction is one of the important aspect for travel and tourism sector but onthe other side it can be issues for them because travel industry not sale any kind of products itsall about serving better services by understanding their needs. In addition of this, without usingdigital technologies company fails in providing best services at affordable cost. In this contextthe popular innovation is referrals by which company provide discount to customers for attainingtheir satisfaction level. Along with this company also use promotional tool which is used bycustomers when they use mobile application. With the help of this promotion company easilyincrease their profitability level at market place. According to Chen and et. al., (2014) it is important for company to collect as well asanalyse the customers data to increase the chances of providing them better satisfaction level asthey easily retain their loyalty customers for longer period of time. As company use variousinnovative technologies to communicate with heir customers in order to take feedback andopinion for improving their performance level. With the help of this they easily understand theirrequirements towards company services. Along with this, data mining, analysing personal andmake effective plan to satisfy customers needs and wants in most effective manner. Contribution of technologies in serving customer is vital as it support in providing betterservices to customer that can satisfy the need of users. Inception of digital technology hastransform the way in which travel and tourism industry operates their business. As make it easierto access or avail services much effectively by minimizing the manual process that are more timeconsuming. As by assessing official website of hotels and transport companies a consumer canget all the information which they require before travelling to a particular place. Apart from thisthey are able to get online check-in or check-out without moving physically over that place. Relationship between satisfaction of customers and digital technologiesUnder travel and tourism sector, customers are decide that company attain goals andobjectives or not. In context of Thomas Cook, as this is biggest company and also use digitaltechnologies to make their services with high quality. With the help of this they easily invitelarger customers and provide them better services. Along with this, company also make newplans in which they take customers views to improve their performance level by modifying4
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