Small Business Enterprises Ensoft Ltd

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Overview of the Research ...............................................................................................1
1.2 Background of the Study .................................................................................................1
1.3 Importance of Research ...................................................................................................2
1.4 Rationale of Research.......................................................................................................2
1.5 Research Aim ..................................................................................................................3
1.6 Research Objectives ........................................................................................................3
1.7 Research Questions .........................................................................................................3
1.8 Time Scale .......................................................................................................................4
CHAPTER 2: LITERATURE REVIEW........................................................................................5
2.1 Introduction......................................................................................................................5
2.2 Effectiveness of digital technologies on organisational performance..............................5
2.3 Significance of digital technology for increasing growth of Ensoft Ltd..........................5
2.4 Relationship between digital technologies and developing organisational performance.6
2.5 Recommend various ways through Ensoft Ltd can attain a higher competitive .............6
CHAPTER 3: RESEARCH METHODOLOGY .........................................................................8
3.1 Types of investigation......................................................................................................8
3.2 Research design................................................................................................................8
3.3 Research Approach...........................................................................................................9
3.4 Research philosophy.........................................................................................................9
3.4 Data Analysis....................................................................................................................9
3.5 Method and data collection..............................................................................................9
3.6 Data Sampling................................................................................................................10
3.7 Ethical consideration......................................................................................................10
CHAPTER 4: FINDINGS AND ANALYSIS...............................................................................11
CHAPTER 5: CONCLUSION & RECOMMENDATIONS.........................................................20
5.1 Conclusion......................................................................................................................20
5.2 Recommendation ...........................................................................................................20

REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................23

TITLE:
The implication of digital technologies on small business enterprises.
INTRODUCTION
1.1 Overview of the Research
In today's modern scenario the major purpose of each business enterprises is to
implement digital technologies at work place in order to developing their performance and
productivity at market place. Digital technologies plays effective role in growth and development
of organisational activities as it helps in providing a significant direction to the firm or its
operations attaining higher growth (Beetham and Sharpe, 2013). The major focused area of each
small as well as large business enterprises is to gaining competitive edge through offering variety
of products and services to their potential buyers who are very much willing to taking benefits of
offered products and services of firm. In this modern era competition is so high at market place
and organisation are widely concern on attaining competitive position in order to providing
higher competition to their rivals through promoting their business or its activities at large scale.
Ensoft Ltd is a chosen organisation for this particular report, it is software company which has
around 70 engineers that specialises in the developing all aspect of networking software. The
major purpose of Ensoft Ltd is to adopting most innovative tools and technologies in order to
enhancing their performance and productivity at market place.
1.2 Background of the Study
In the world full of digitalisation organisations are widely concern on adopting most
suitable tools and technologies in order to enhancing the growth and success of firm at market
area. Ensoft Ltd is a Networking software company which is established in the year of 1997. the
company mainly deals in US Product vendors to offer software solution for the routers that run
both the internet and large corporate network (Benckendorff, Sheldon and Fesenmaier, 2014).
The company is mainly focused on adopting effective tools and technologies in order to gaining
attention of customers towards the offered products and services of firm. In the field of
networking digital technologies are effective in implementing various business operations in
appropriate manner through reducing extra efforts and cost. The major objectives of firm is to
attaining higher competitive edge through offering variety of products and services at market
place. In an organisation management and higher authority plays effective role in analysing the
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market situation and adopt most suitable tools and techniques which are effective in attaining
desired goals and objectives of firm (Bizirgianni and Dionysopoulou, 2013). The implementation
of digital technologies create value in enhancing the sales and revenue of firm at market place
through gaining attention of people towards the firm. In the sector of networking it is essential
for firm to implement technologies in respect to establishing all operation's in effective manner
as to reaching at higher growth and profitability. The significant point of every individual is to
picking up fulfilment through merchandise and ventures which helps in satisfying their
fundamental wants. Associations are centred around delivering more creative and alluring items
as to picking up consideration of clients in regard to fulfilling them in powerful and proficient
way.
1.3 Importance of Research
The examination in to thought depends on The Effect of computerized innovation with a
specific end goal to upgrade efficiency and benefit of business. Computerized advancements are
successful in improving authoritative execution through actualizing right apparatus at correct
place. Through executing advanced innovations at work put association can deal with their
execution and work frame which can be used them in giving palatable items and administrations
to their purchasers. Small and medium size associations are viable in contributing a colossal
measure of rupee in financial development and improvement of firm (Brynjolfsson and McAfee,
2012). In this advanced world individuals are particularly rely upon computerized innovations as
to making their life simple and agreeable. Complexion of advanced advances are trying for
business association, so with a specific end goal to executing computerized types of gear in
legitimate way associations are giving appropriate instructional meeting to their new and existing
workers in regard to overseeing assets in successful way.
1.4 Rationale of Research
This research is take in to consideration on implication of digital technologies on small
business enterprises. The main rationale behind conducting this research is to ehance the
knowledge about the concept such as digital technology. It will help in provide the future
opportunities to researcher.
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1.5 Research Aim
The essential aim of this particular research is to “Analyse implication of digital
technologies on small business enterprises. A Case study on Ensoft Ltd.”
1.6 Research Objectives
It can be advised as the best piece of research venture as it helps in express the general
point of the task in all around characterized way (Brynjolfsson and McAfee, 2014). This is basic
to determine the huge research issues. This area of research depends on different parts that are
connected with the exploration point as these aides in complete the entire research work in to
very much arranged way. The present research is connected with the productivity of advanced
innovation and its adequacy on creating association execution. Goals are made that aides in
covering every one of the parts of research point. The real research goals are assessed underneath
as:
 To analyse the effectiveness of digital technologies on organisational performance of
Ensoft Ltd.
 To determine various measures which are adopted by Ensoft Ltd as to developing their
sales and revenue at market place.
 To evaluate the relationship between digital technologies and developing organisational
performance.
 To recommend various ways through Ensoft Ltd can attain a higher competitive edge at
market place.
1.7 Research Questions
These are accessible as explanations that are fundamental in tending to the piece of
writing audit in viable and effective way. This piece of research venture is associated with the
points and targets as these are composed based on explore issues (Buhalis and Foerste, 2015).
Some fundamental research questions are depicted as beneath:
 What is the effectiveness of digital technologies on organisational performance of Ensoft
Ltd?
 What are the essential measures which are adopted by Ensoft Ltd as to developing their
sales and revenue at market place?
 How to evaluate the relationship between digital technologies and developing
organisational performance?
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