Impact of Digital Technology in Managing Consumer's Experience
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Added on 2020-10-22
Impact of Digital Technology in Managing Consumer's Experience
Added on 2020-10-22
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UNDERSTATINGCUSTOMERS
Table of ContentsINTRODUCTION...........................................................................................................................1LO 3.................................................................................................................................................1P5 Impact of Digital technology in managing consumer's experience.......................................1LO 4.................................................................................................................................................2P6 Consumer service strategies in Restaurant............................................................................2P7 Consumer service strategy for developing their experience .................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONCustomers is a person who buys products or services from organization and shops. Theyplay an important role in making business more successful and powerful than the otherorganizations. Thus, to increase business profitability and productivity firms need to understandtheir consumer's requirement and demands (Chiu and et.al., 2014). The present report is based onHazev restaurant that blend of classic and modern Eastern Mediterranean cuisine of Anatolia. Inthis study explain digital technology impact in managing consumer experiences and alsodiscussed customers service strategies. Furthermore, this report justify the effectiveness of thesestrategies for developing customers experiences. LO 3P5 Impact of Digital technology in managing consumer's experienceDigital technology include all kinds of electronic tools, applications and equipment that use for the information in form of numeric code. These technologies are mostly adopted by the organizations for attracting people more towards their firm services and also for managing their experiences. Hazev restaurant using digital techniques for making their business successful and serving good quality services to clients that help for operating guests experience. Modern generation use digital technology for getting information about something and also to book restaurant and hotel facilities. Organization applies this technique in their business activity and functions for understanding guests needs and demand (Poncin and Mimoun, 2014). Thus, after knowing all things about their preferences firm offer their best services and food products to Docklands Academy staff members. Digital technology affect Hazev in operating their consumer's experiences effectively and raise their reputation as well in the marketplace.Digital technology help to build relationship between the organization and customers. Customer relationship management (CRM) is a technology that use by the company for managing relation and interactions with consumers and potential clients. It helps firm to stay connected to clients, improve productivity and profitability, streamline process etc. they manage the entire business connection and information as related with the customers. Operational and collaborative CRM are the best example of Customer relationship management system.Advantage of CRM systemCustomer relationship management system help to manage customer info and allow employees to be much efficient and productive by tracking consumers requirement and adding 1
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