Impact of Social Media Technology on Marketing Activities of Oscar
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Added on 2020-10-05
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Research Project TITLE:1 CHAPTER 1: INTRODUCTION1 OVERVIEW OF RESEARCH1 BACKGROUND OF RESEARCH 1 SIGNIFICANCE OF RESEARCH 2 RESEARCH AIM 2 RESEARCH OBJECTIVES 2 RESEARCH QUESTIONS 2 TIME SCALE 3 CHAPTER 2 LITERATURE REVIEW 4 Concept of social media technology4 Significance of marketing activities for Oscar 5 Impact of social media on marketing activities of Oscar 6 Challenges faced by Oscar while using social media technology in marketing activities 7 CHAPTER 3 RESEARCH METHODOLOGY 8 CHAPTER 4 DATA ANA
Impact of Social Media Technology on Marketing Activities of Oscar
Added on 2020-10-05
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Table of ContentsTITLE:.............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................1OVERVIEW OF RESEARCH...................................................................................................1BACKGROUND OF RESEARCH.............................................................................................1SIGNIFICANCE OF RESEARCH.............................................................................................2RESEARCH AIM.......................................................................................................................2RESEARCH OBJECTIVES.......................................................................................................2RESEARCH QUESTIONS.........................................................................................................2TIME SCALE.............................................................................................................................3CHAPTER 2 LITERATURE REVIEW..........................................................................................4Concept of social media technology...........................................................................................4Significance of marketing activities for Oscar............................................................................5Impact of social media on marketing activities of Oscar............................................................6Challenges faced by Oscar while using social media technology in marketing activities..........7CHAPTER 3 RESEARCH METHODOLOGY..............................................................................8CHAPTER 4 DATA ANALYSIS.................................................................................................11CHAPTER 5 CONCLUSION AND RECOMMENDATIONS....................................................17Conclusion.................................................................................................................................17Recommendations.....................................................................................................................17CHAPTER 6 REFLECTION.........................................................................................................18REFERENCES..............................................................................................................................19APPENDICES...............................................................................................................................21
TITLE:“To analyse the impact of digital technology on business activity of SME.” A case onOscar. CHAPTER 1: INTRODUCTIONOVERVIEW OF RESEARCHDigital technology refers to the process through which information is converted intodigital technique which helps to convert computerise system. This is the branch of scientificknowledge that deals with practical use of digital and computerised devise. These days, there ismore use of digital technology because it ease in performing business activities. There aredifferent concepts of digital technology such as social media, cloud computing, artificialintelligence, etc. These are the ways through which managers of organisation can improveworking style and work in accordance to external market. There is much competition, so it is essential to work according to external market to getpositive and effective impact on activities. There are many activities which can be performedeasily with use of digital technology. This research is based on Oscar which is small scaleorganisation having operations in Manchester. This association deals in providing recruitmentservices by providing best talented personnel to organisations. This organisation uses differentsocial media sites to get in touch with clients. This helps ion expansion of business atinternational level. BACKGROUND OF RESEARCHIn this research impact of social media on marketing activities of small scale organisationis analysed. These days, there is important role of marketing because it helps to attract andcommunicate with consumers. Marketing is the process through which products and services canbe delivered to people. This is the ways through people of society become aware about newfeatures and launches of activities. Hence these days marketing plays crucial role in boostingsales and profits of association. Oscar is the company which provides complete informationabout candidate to company and helps to select best individuals in terms of related job profile.Hence with the help of market managers of Oscar can easily communicate with external partiesof country.1
There is use of different sources for marketing activities such as hoardings, television andnewspaper advertisement, etc. In this Research, there is discussion about social media whichassist in marketing. There are different social media platforms such as Facebook, Instagram,Pinterest, Snap Chat, You Tube, etc. These are the base through which information aboutdiscounts, offers, new services, etc. can be communicated to people. SIGNIFICANCE OF RESEARCHSignificance of this research is that it provides complete and reliable information aboutrole of social media in marketing activities of Oscar. As there is competition in consultancysector, so with the help of social media new and innovative advertisements are advertised whichhelps to attract consumers. Hence with the help of this research, it is easy to analyse changestaking place in external market and then plan marketing activities. With this research, it is easy toanalyse role of marketing activities in growth and development. Hence this research helps toenhance knowledge about social media technology and its impact on marketing activities.RESEARCH AIM“To analyse the impact of social media as digital technology on marketing activities ofSME.” A case on Oscar.RESEARCH OBJECTIVESTo understand the concept of social media technology.To ascertain the significance of marketing activities for Oscar.To identify the impact of social media on marketing activities of Oscar.To determine challenges faced by Oscar while using social media technology inmarketing activities.RESEARCH QUESTIONSDo you understand the concept of social media technology?What is the significance of marketing activities for Oscar?What is the impact of social media on marketing activities of Oscar?What are the challenges faced by Oscar while using social media technology inmarketing activities?2
TIME SCALETime scale is the research technique which is used to divide research activities indifferent time slot. Time scale helps to perform research activities i.e. introduction, setting andobjectives, literature review, etc. are performed in synchronise manner. This helps team matesand researcher to complete research activities in specified manner. Hence research is completedwithin specified time. This research will complete in approx 8.5 weeks.3
CHAPTER 2 LITERATURE REVIEWConcept of social media technologyIn present digital world, every industry competes with some or the other challengeswhich can provide highly satisfying solutions to their customers that is more efficient andpersonalised. In earlier days, social media was a place where people meet, chat and make friends.But currently, it is a very crucial part of living being. So according to Lazworld, social media is acategory of sites which is based on user participation and user generated content. It includesnetworking sites like LinkedIn, Facebook, etc. which are centred on user interaction. Accordingto Jason Bowden, social networking is used by about 76% of businesses with the intention to4
accomplish their marketing objectives. The growth of social media marketing platforms hasbecome a major part of building social signals.These social media are very important for Oscar because they can expand their businesswith the help of using social media platform for recruitment. Oscar is a medium sizedorganisation so social media will help in recruitment by saving lot of money and provides anease of economy. It is a useful tool in promoting business, getting updates with latest happeningin the surroundings, tapping large number of candidates with minimal cost and saves a lot oftime. This is because, it facilitates the development by connecting user profile with anotherindividuals. This is also a great platform for communication which helps in identifying thevarious positive and negative impact in daily life. According to Katie Siekierka, social media uses web based and mobile basedtechnologies which helps in turning communication into interactive dialogue amongorganisations, individuals and communities. To succeed in today's digital era and adequatelysatisfy the upcoming generation, companies need the right technology integrated into theirbusiness strategy. The appropriate technology will provide consumers with their ideal customerexperience, ultimately benefiting the company's brand by increasing revenue, satisfaction,efficiency and loyalty. The social media is very useful in connecting people from all over the world. This isuseful for the Oscar company to recruit people from different places which is a very goodopportunity for the company to expand its business. This is very useful in educating people fromdifferent countries with the various social media. This is also helpful in sharing various issueswith the communities like opportunities for employment in various companies, etc. Thus, it isimportant for every individual because it keeps updated about the latest happenings and providesreliable information. Significance of marketing activities for OscarAccording to Hitesh Basin, marketing activities can be defined as the building andplanning a long term and forward looking approach with a well defined plan to accomplish thedesired goals and objectives. It is very important for the Oscar because it provides the aid ofsocial media marketing for the company. Social media marketing is one of the fastest growingtrend in every business organisation. 5
Effective marketing strategy helps in gaining competitive advantage which provides anedge over its competitors. Effective marketing activities helps in discovering the areas affectedby the organisational growth which is useful in developing a plan to cater the customer needs. Itis further important to help an organisation so that they can make optimum utilisation ofresources which accomplishes the targets set. The marketing activities usually involves various roles and responsibilities like product,pricing, place, promotion, etc. Effective marketing strategies and activities helps in makingstrong brand recognition which will increase the Oscars sales by attracting more and more peoplewhich will eventually improve the companies goodwill in the market. According to Joanne Nguyen, marketing activities are key for researching, promoting andselling products and services to the target market. This is an important business because itinforms, attract and persuade people so that they value the products and services of Oscar. If thecompany lacks marketing, then it will fail to accomplish business goals and objectives. Thishelps in creating trust among the people by satisfying the need of customers. This is becausepeople want to buy those products which are highly reputed and maintains the loyalty. Whencustomers will be happy they will promote the company through word of mouth which is one ofthe most important promotional tool because it creates a reference among other people to usecompanies products. When there is effective marketing of Oscar company, then this will alsohelp the community by generating various employment opportunities to them which will alsoraise their standard of living and renders a useful source of generating income and revenues.Thus, effective marketing contributes in corporate social responsibility as well by developing theeconomy. Impact of social media on marketing activities of OscarSocial media plays crucial role in growth and development of overall organisation. Thereare many activities which has to be considered by managers to get positive impact. There aresome changes which has to be considered by mangers in order to get activities in effective andsignificant manner. Oscar is the company which deals in recruitment and providing relevantindividuals to organisation. Hence with the help of social media sites, managers of Oscar canperform activities which is relevant and significant to complete business activities. In small scaleorganisation, there is lack of funds with with advertisement of Facebook, creating official webpage of association,it is easy to market products and making changes in operations according to6
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