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Impact of Globalisation on International Marketing

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Added on  2020-10-04

Impact of Globalisation on International Marketing

   Added on 2020-10-04

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Impact of globalisation on international marketing................................................................1CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................7
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INTRODUCTIONInternational marketing is define the application of basic merchandising principle formore than one country. It is the multinational procedure of planning and implementing thevaluation, conception, dispersion and promotion of specific products and services which createexchange for satisfy a person and organisational goals or objectives. The report is based onNEXT company which is multinational clothing, footwear and home products retailing which issituated in United kingdom (Papadopoulos and Heslop, 2014). The main purpose of this projectis to understand globalisation and also analyse the main drivers of globalisation which impact onstrategic choices. The company is aiming to expand their business in Qatar as there are variousregion where the organisation has not deployed their business despite the major cities. TASK 1Impact of globalisation on international marketingGlobalisation is the trend which enhancing interaction between people and community inall over the world. With the advancement of transportation and communication applicationwhich beginning the steamer. This refers to the combination of markets in the worldwideeconomy which lead towards to increasing interconnection of national economies. Immensechanges and changes in policy in the field of technology which have result in the growth of spurtwhich has eventually led to melting down the international boundaries and led to global reachingof goods and services. The main policy which have opened the market in domestic andinternational level and major products are competitive with globally level. Globalisation isinteresting process which is apparent and this process has change towards increasing economic,social, financial, cultural, political and environmental interdependency among country. Itinvolves the increased segregation and interdependence of the international economy (Armstrongand et. al., 2015). This refers to that there will be rise in trading and commerce and enhancing theoccurrence of capital and labour. NEXT is the multinational clothing and retail industry which is located in unitedkingdom. It has around 700 stores in which 500 stores are based in UK and Ireland and around200 stores are situated in Europe, Asia and Middle east. They also try to enter in the internationalmarket which help them in gaining maximum profitability for attracting large number of people1
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