Impact of Globalisation on Tesco Plc

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
Introduction............................................................................................................................1
Overview of research..............................................................................................................1
Background of organisation...................................................................................................1
Rationale of research..............................................................................................................2
Research Aim.........................................................................................................................2
Research objectives................................................................................................................3
Research questions.................................................................................................................3
LITERATURE REVIEW................................................................................................................3
Concept of globalisation.........................................................................................................3
Impact of globalisation on TESCO PLC in driving business growth and development........4
Factors at international level which drives business success.................................................5
Recommend some ways through which positive impact of globalisation can achieved........6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS........................................................................................................................11
THEMATIC ANALYSIS.....................................................................................................12
CONCLUSION, RECOMMENDATION AND REFLECTION..................................................21
Reflection.............................................................................................................................21
Conclusion............................................................................................................................21
Recommendations................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:
“How globalisation can drive business success.” A study on TESCO PLC.
Introduction
Overview of research
Globalisation refers to the process under which business operations are performed in
more than one country with integration of different resources. There is interaction and integration
among individuals, organisations, government of different countries. Through this the companies
are able to integrate the business operations between different countries. This will enhance the
exchange of information, knowledge, ideas, resources, etc. This concept is increasing at a rapid
rate and it helps in generating the employment opportunities. Furthermore, the advancement of
technologies has made the exchange and sharing much easier. The main motive for globalising
the businesses is to earn a substantial amount of profitability. The innovation is increasing
through out the world, by globalising the company will be able to adopt and bring in the fresh
talent who will poses the creativity and strategic thinking will help the company in
accomplishing business goals and objectives. With globalisation of business, there is expansion
of business in more than one country. As per expansion of business operations, there is
difference in working style such as hiring expertise, planning for financial assistance,
technological changes, etc. This research is based on TESCO PLC which is one of the largest
retail sector having operations in industry (Gobble, 2012).
Background of organisation
TESCO PLC have dominant presence in UK and is the biggest retailer in industry.
TESCO PLC have contract with different farmers, suppliers, etc. through which they can
perform actions with contributing to social growth and development. There are many
competitors such as ASDA, Sainsburry, Walmart, Morrisons, etc. In order to make long term
relations with consumers, it is essential to accept changes talking place in consumer's
preferences. When TESCO PLC operates at global level, they have to analyse market trends and
then frame policies. TESCO PLC have many employees who perform business activities and
represent in front of consumers. While making policies, it is important to understand mindset of
employees, so they can accept and gets positive impact while operating at international level
(Nadeem, 2012). Thus, the company is adopting the concept of globalisation because this will
1

help in marketing the products and services to such areas where the company has not yet taken
initiative to sell the products. Furthermore, there is a huge competition in the internal business
environment which raises the opportunity for the TESCO to take the company in the global
market. The companies are involved in globalising its operations due to the reason of earning
more revenue and profits. There are various ways through which TESCO can expand its business
like acquisitions, mergers, etc.
Rationale of research
Rationale of conducting this investigation is to understand about globalisation and its
impact on organisational growth and development. There is evaluation of different factors which
has to be considered while operating at international level. If researcher wants to expand in
international market, then this investigation will provide some recommendations through which
they can get success in industry. Researcher have interest in topic globalisation, so outcome as
conclusion and recommendations are correct and appropriate. This study is important for future
prospects also if related topic for investigation is selected by candidates, then it assist in
completing it. The concept of globalisation is not as easy to implement as it sounds. This is
because, it requires large number of resources in order to effectively implement the policies and
programs. When the companies are globalised then they earn a substantial amount of profit. With
this, several other companies also takes the step of globalisation without identifying and
analysing the impact of this (Apăvăloaie, 2014). Though it has several positive impact but there
are certain barrier which the company faces. Some of the crucial barrier are high rate of taxation,
poor climatic conditions, low skilled workforce, difference in culture and languages, etc. So it is
very important to properly analyses of business environment and also Porter 5 five forces model
that will help the company in knowing the industry attractiveness. Furthermore, people and
organisations assumes that by globalising the business, the company will be able to contribute in
social and economic development of the country but in reality it creates the problem of unequal
distribution of wealth and income. With this, the richer becomes more rich and poorer become
more poor.
Research Aim
“To analyse the impact of globalisation on driving business success.” A study on
TESCO PLC.
2

Research objectives
 To understand the concept of globalisation.
 To determine the impact of globalisation on TESCO PLC in driving business growth and
development.
 To analyse the factors considered by managers of TESCO PLC at international level
which drives business success.
 Recommend some ways through which positive impact of globalisation can achieved by
TESCO PLC .
Research questions
 Do you understand the concept of globalisation?
 What is the impact of globalisation on TESCO PLC in driving business growth and
development?
 What are the factors by managers of TESCO PLC at international level which drives
business success?
 What will be the ways that will depict the positive impact of globalisation on TESCO
PLC?
LITERATURE REVIEW
Concept of globalisation
Globalisation is the process through which products and services can provided to
consumers across the world. There are different trade policies under which organisation has to
registered. This not only assist organisation, but also societal development is also possible.
According to Mohammed Julfekar Haider (2019) There is development in living standards of
consumers, they have more job opportunities, etc. which improves development of society. At
global level, there are different aspects such as team development, motivation of employees so
they are ready to work under dynamic environment and this gives growth of country (Salehi and
et. al., 2012). With globalisation of TESCO PLC, there is difference in working style and regular
market analysis is important because this has direct impact on growth and development of
association.
3

Impact of globalisation on TESCO PLC in driving business growth and development
While operating at international level, there is difference in working style of association
because they have vast scope of operations which is specific and relevant in order to get growth
of TESCO PLC. Business can be expanded at international level, when they are operating with
considering external market and as per change in consumers demand. According to Hitesh
Bhasin (2019) With globalisation of business, there is positive impact on growth and
development of TESCO PLC because there is improvement in salsa and revenues. When
managers of TESCO PLC analyse changes happening in external market, then it must be
implemented to keep consumers satisfied and provide best quality services to them (Appel, Franz
and Hassler, 2014). TESCO PLC expands in different parts of country and there is difference in
trends as per geographical region. Hence with considering this there will positive impact on
growth and development of TESCO PLC. TESCO PLC is able to achieve economies of scale
through which cost of product can be reduced and products are available at cheaper cost to
consumers (Shenkar, Luo and Chi, 2014).
The global changes in the over world places emphasis on adopting political, economic,
and several fluctuations of external business environment which help in driving the business
towards the success. The business environment is highly dynamic in nature and when the
business aims to expand it on global level then this will focus on depicting the various positive
impact and some of the impacts are discussed below which will help the TESCO PLC in
enhancing the growth and development:
 Generation of employment opportunities: When there will be exchange of information,
knowledge, manpower, resources, skills, technology, capital, etc. then this will require
effective workforce who will be able to accomplish the business goals of TESCO PLC at
global level. This will create the different employment opportunities. Thus, with this the
economic condition of the country will be improved as the per capita income of the
population will be increased.
 Revenue generation: The company will be able to earn the greater amount of profits and
revenue. With this, the TESCO PLC will be able to encourage the investment in the
global sector and the over development of the country will take place (Axelrod and
VanDeveer, 2014).
4

Factors at international level which drives business success
There are different external factors such as economical, environmental, social, etc. which
affects business growth and development at international level. It is responsibility of managers of
TESCO PLC to consider these factors to maintain long term sustainability in industry. Some
factors are discussed as under-
Change in consumer trends- there is difference in demand of consumers as per change in
geographical region. It is important to analyse changes and then product products, marketing
strategies has to be done in accordance to it. This provides best services to consumers and they
are ready to avail products. According to Sid Kemp (2019) There is requirement of effective
communication through which changes can be communicated to concern departments of TESCO
PLC. Due to change in consumers trends, there is requirement of taking fast decisions which can
be taken with effective communication techniques (Bailey and et al., 2018).
Competitor's policies- There are more competitors which operates at international level,
so it is important to analyse their policies. But at the same time, managers of TESCO PLC have
knowledge about local vendors and companies because they provide products as per local trends.
This gives knowledge about latest trends and consumers demand, which assist in maintaining
long term existences at international level (Sturgeon and Gereffi, 2012).
Development of market: The present business world is placing emphasis on overall
development of the market in different business sector. The development in information and
communication sector has lead to the spread of cultural aspects, improved the living standard of
people, the importance of education, attitude, changing life styles, improving buying pattern, etc.
has created the need to market the product at global level. Therefore, for this reason, TESOC
PLC has emerged immensely and experienced the greater level of sale and profitability.
Political changes: The concept of globalisation has helped many organisation in
developing such organisation which will work at global level for the political sustainability of the
countries. For this, various trade agreements has been taken place like European Union, NAFTA,
etc. which helps the companies like TESCO PLC in globalising their products and provides them
with support and various opportunities to growth and develop. Furthermore, this has minimised
the obstacle of trade and foreign investment by majority of the governments. And it has
contribute greatly to the commencement of new markets by foreign business enterprises. Another
5

important factor under political changes is the privatisation which has opened the doors for
global competition.
Infrastructure improvement: Due to increasing development in the overall world market,
the development of utilities, communications, technologies, transportation, etc. has been
improved greatly. Therefore, this is driving the globalisation towards the growth and success
because it has several factors which encourage the companies to expand the business into the
global level (Baud and Durand, 2012).
Dual employment: The concept of dual employment where both male and female are
working. When they both earn then they demand for better services and improvement in their
living standard. This creates the shortage of time for them and generates an opportunity for the
TESCO PLC to tap those countries where people prefer to shop all the products under one roof
due to less time. This encourages and motivates them to globalise their business and makes them
successful in the over all world market.
Recommend some ways through which positive impact of globalisation can achieved
In order to operate at international level, there is requirement of policies which are
effective and relevant as per current market. While planning to operate at international level,
managers of TESCO PLC have to make policies through which business get success. According
to Karlee Weinmann (2019) There should be proper planning related to conducting roles and
responsibilities. Employees should be communicated about their roles and responsibility and
regular performance evaluation must be done. While implementing new tools and techniques at
TESCO PLC, there should be training to employees, so possibilities of error and wastage gets
reduced.
If the companies has strong finances then they can opt for developing their own venture
in the foreign countries. For this, they will require proper marketing strategies in order to market
their products and make people aware of their brand. Though TESCO PLC has an advantage of
strong brand recognition in the overall market. With this, the company can either merge with any
other company of the foreign country in order to sell their products or they can acquire the
business enterprise for globalising their products and services.
Apart from this, the most ongoing factor with the globalisation is technology which has
made the process of globalising the business faster and smoother. This is placing greater
emphasis on digital technology through which the favourable impact of globalisation can be
6

attained easily and effectively. The digitalisation has gain greater importance such that the
TESCO PLC can sell their products and services online only. The customer prefer to purchase
the products and services online because this trend is very helpful not only in marketing the
products but also in improving sale. Thus, this sale is enhances by the company through out the
world. The use of technology in the work makes it simpler and improves the efficiency and
productivity of the same. Furthermore, digitalisation is such a growing and most emerging tool
that each and every generation is prominently familiar with this. It will help the business because
people uses gadgets to the greater extent and this will help the company in developing the
appropriate tools for maximising the sales and profitability (Belás and et. al., 2014).
RESEARCH METHODOLOGY
Research methodology is the platform through which different tools and techniques are
evaluated for conduct research. Research is the process to collect information in systematic and
reliable manner, hence there is requirement of specific methods to make study appropriate and
relevant. Every investigator makes use of certain research tools and techniques through which
they can gather the information. The options of selecting a research methodology will entirely
depend upon the research questions (Beynon-Davies, 2013). Therefore, some research
techniques are discussed as under-
Research philosophy- Research philosophy are the set of beliefs and other theories
which has to be considered for getting proper outcome of research topic. Thus, this will help the
researcher in adopting the best and most appropriate philosophy for this investigation in order to
complete the research with true and fair results. Positivism research philosophy is used in this
investigation because this covers related aspects of globalisation. So this makes research
complete and appropriate in context of aims and objectives (Waddell, 2017).
Research approach- This is combination of plans and procedures which contains the
different steps for analysing and collecting the information. There are three types of approaches
namely, deductive, inductive and abductive. Inductive approach is used in this investigation
because this approach covers aspects with considering smaller to larger concepts related to
globalisation. Hence this makes investigation to be completed with considering in- depth aspects.
Research method- Research methods are the ways through which the researcher selects
the manner in which research can be conducted. There are two methods of conducting research
i.e. qualitative and quantitative methods. The concept of qualitative research is used to study the
7

human behaviour whereas the quantitative research helps in examining the research content with
the help of numerical and statistical data. Qualitative research method is used in this
investigation because this is the best way to represent collected data through graphs and charts.
This method not only focus on “What” but also answers “Why”, hence there is justification
behind every covered aspects (Carneiro and Brenes, 2014).
Sources of data- Primary and secondary sources of data is used in this investigation. In
primary data collection method, the researcher will collect the information for the first time
which has not previously been collected whereas in secondary data collection method, the
investigator will gather the data from the secondary sources like internet, newspaper, journals,
etc. Therefore, primary sources is collected through questionnaire which is best sources to get
knowledge about mindset of respondents. Secondary information is collected through online
sources through dated and authentic sources.
Sampling- Sampling is the process to select some respondents from whole crowd for
collecting their view. Simple random probability sampling is used in this investigation because
this gives fresh data free from biasness. There is selection of 10 managers of TESCO PLC who
have knowledge about globalisation and its related aspects.
Time scale- There are different activities for getting correct recommendations and
conclusion which is achieved by conducting different activities such as introduction, setting aims
and objectives etc. hence there is requirement of some time for complete study activities. In
order to analyse time required to complete research, Gantt chart is used.
Gantt chart is developed by Henry Gantt which is pictorial description about different
research activities with their respective time. In this, the time is set by the researcher against each
activity. This helps them in knowing the start and finish date of the respective activities. So it is a
tool which will help the researcher in completing the different activities of the research project
within the appropriate time frame. With the help of this technique, team mates is aware about
sequence of research activities and this makes completion of investigation in specified time
(Wheelen and et. al., 2017).
8

9

QUESTIONNAIRE
Q1. Do you think if, globalisation could help a business organisation in reaching to new
heights ?
a) Yes
b) No
Q2. As per your thoughts, how TESCO PLC can get affected by the term globalisation ?
a) Improvement within productive margins
b) Enhancement in customer base
c) Increase in sales
Q3. What are the factors within globalisation that may lead TESCO PLC to success ?
a) Technology
b) Economy of a country
c) Quality products and services
Q4. How effectively, TESCO PLC could improvise its sales of products and services after
expanding business within the emerging markets ?
a) Rapid improvements
b) Moderate improvements
Q5. What are the barriers that can be faced by TESCO PLC, while expanding business at
international level ?
a) Trade exchange policies among two countries
b) Changing trends
c) Technological advancements
Q6. What are the marketing strategies that can be utilised by TESCO PLC, in operating
business at international level ?
a) Online marketing approaches
b) Offline marketing approaches
Q7) As per your thoughts what challenges, manager of TESCO PLC, could face while bringing
changes among products and services ?
a) Customer's requirements
b) Demotivation among staff members
c) Technological change
10

Q8) According to you, does globalisation leads to decrease in employee engagement ?
a) Yes
b) No
Q9) On your viewpoint, what will be the best new market entry strategy that will lead TESCO
PLC to enhance the profit margins ?
a) Joint Venture
b) Franchising
c) Licensing
Q10) Any recommendations ?
DATA ANALYSIS
This is being considered as one of the crucial section of an investigation, that helps in
both collecting and analysis the data in much effective and efficient manner. In present context,
where researcher has chosen the topic i.e. to determine the impact of globalisation on driving
business success.” where TESCO PLC. has been taken into consideration. Since the researcher
has chosen primary research where questionnaire is going to be prepared in it. Well developed
questionnaire is presented underneath:
Q1. Do you think if, globalisation could help a business organisation in
reaching to new heights ?
FREQUENCY
a) Yes 8
b) No 2
Q2. As per your thoughts, how TESCO PLC can get affected by the term
globalisation ?
FREQUENCY
a) Improvement within productive margins 5
b) Enhancement in customer base 3
c) Increase in sales 2
Q3. What are the factors within globalisation that may lead TESCO PLC
to success ?
FREQUENCY
11

a) Technology 4
b) Economy of a country 3
c) Quality products and services 3
Q4. How effectively, TESCO PLC could improvise its sales of products
and services after expanding business within the emerging markets ?
FREQUENCY
a) Rapid improvements 5
b) Moderate improvements 5
Q5. What are the barriers that can be faced by TESCO PLC, while
expanding business at international level ?
FREQUENCY
a) Trade exchange policies among two countries 6
b) Changing trends 2
c) Technological advancements 2
Q6. What are the marketing strategies that can be utilised by TESCO
PLC, in operating business at international level ?
FREQUENCY
a) Online marketing approaches 7
b) Offline marketing approaches 3
Q7) As per your thoughts what challenges, manager of TESCO PLC,
could face while bringing changes among products and services ?
FREQUENCY
a) Customer's requirements 6
b) Demotivation among staff members 3
c) Technological change 1
Q8) According to you, does globalisation leads to decrease in employee
engagement ?
FREQUENCY
a) Yes 7
b) No 3
Q9) On your viewpoint, what will be the best new market entry strategy FREQUENCY
12

that will lead TESCO PLC to enhance the profit margins ?
a) Joint Venture 3
b) Franchising 3
c) Licensing 4
THEMATIC ANALYSIS
THEME 1: Globalisation could help a business organisation in reaching to new heights
Q1. Do you think if, globalisation could help a business organisation in
reaching to new heights ?
FREQUENCY
a) Yes 8
b) No 2
INTERPRETATIONS: With the help of above mentioned graph, it is being interpreted
that globalisation could help a business organisation in reaching to new heights where 8
respondents were in favour that a company would require to expand the business at international
level. On the other hand, rest of 2 respondents out of 10 has said no and mentioned it will not
lead company to new heights.
13
8
2
a) Yes
b) No

THEME 2: TESCO PLC can get affected by the term globalisation
Q2. As per your thoughts, how TESCO PLC can get affected by the term
globalisation ?
FREQUENCY
a) Improvement within productive margins 5
b) Enhancement in customer base 3
c) Increase in sales 2
INTERPRETATIONS: Considering the above mentioned pie chart, it can be said that
TESCO PLC will improve the productivity where 5 respondents were in favour of improvement
among profit margins will be there. Along with this, 3 were in favour of enhancement among
customer base. Lastly, only 2 out of 10 has said that sales will improve through globalisation.
Therefore, it can easile be said that Tesco will gain maximum profits through expanding business
at international platform.
THEME 3: Factors within globalisation that may lead TESCO PLC to success
Q3. What are the factors within globalisation that may lead TESCO PLC FREQUENCY
14
5
3
2
a) Improvement within
productive margins
b) Enhancement in customer
base
c) Increase in sales

to success ?
a) Technology 4
b) Economy of a country 3
c) Quality products and services 3
INTERPRETATIONS: Considering the graph, it can be said that technological factor
will impact positively in business expansion of Tesco Plc. Here, 4 out of 10 respondents has
stated that technology will help Tesco Plc. Out of 10 only 3 were in favour of economical factor
and lastly, rest of 3 out of 10 has stated that product's quality will improve the profit margins.
THEME 4: TESCO PLC could improvise its sales of products and services after expanding
business within the emerging markets
Q4. How effectively, TESCO PLC could improvise its sales of products
and services after expanding business within the emerging markets ?
FREQUENCY
a) Rapid improvements 5
b) Moderate improvements 5
15
4
3
3
a) Technology
b) Economy of a country
c) Quality products and
services

INTERPRETATIONS: Focusing upon graph, it can be said that 5 out of 10 were in
favour of rapid improvements and rest of 5 has stated that Tesco Plc will gain moderate
improvements only. Here, it is definite that Tesco plc will gain improvements within sales of its
products considering the global aspect which is globalisation. Along with this, it will be required
for Tesco Plc to focus on adopting changes and this could be done through enhancing their own
capabilities of operating business.
THEME 5: Barriers that can be faced by TESCO PLC, while expanding business at
international level
Q5. What are the barriers that can be faced by TESCO PLC, while
expanding business at international level ?
FREQUENCY
a) Trade exchange policies among two countries 6
b) Changing trends 2
c) Technological advancements 2
16
5 5 a) Rapid improvements
b) Moderate improvements

INTERPRETATIONS: Through considering the above pie chart, it can easily be said
that all of the three factors might affect Tesco Plc's position in international market. But, 6 out 10
has mentioned that the Trade exchange policies after Brexit and other political aspects issues will
be faced by Tesco. On the other hand, 2 respondents has said that changing trends will affect and
rest of 2 has said that technological advancement will impact upon Tesco's business expansion.
THEME 6: Marketing strategies that can be utilised by TESCO PLC, in operating business at
international level
Q6. What are the marketing strategies that can be utilised by TESCO
PLC, in operating business at international level ?
FREQUENCY
a) Online marketing approaches 7
b) Offline marketing approaches 3
17
6 2
2
a) Trade exchange policies
among two countries
b) Changing trends
c) Technological
advancements

INTERPRETATIONS: With the help of above mentioned graph, it can be said that
Online marketing approaches are said to be crucial marketing strategy that can be adopted by
sTesco Plc while expanding the business. Here, 7 out of 10 respondents has mentioned that the
company will require to use online marketing approaches as it is best. Apart from this, only 3
were in favour of offline marketing approaches.
THEME 7: Manager of TESCO PLC, could face while bringing changes among products and
services
Q7) As per your thoughts what challenges, manager of TESCO PLC,
could face while bringing changes among products and services ?
FREQUENCY
a) Customer's requirements 6
b) Demotivation among staff members 3
c) Technological change 1
18
7
3
a) Online marketing
approaches
b) Offline marketing
approaches

INTERPRETATIONS: Considering the above graph, it can easily be said that 6 out of
10 were in favour of Customer's requirements. 3 out of 10 stated demotivation among staff
members and only 1 was in favour of technological change that TESCO PLC, could face while
bringing changes among products and services.
THEME 8: Globalisation leads to decrease in employee engagement
Q8) According to you, does globalisation leads to decrease in employee
engagement ?
FREQUENCY
a) Yes 7
b) No 3
19
6
3
1
a) Customer's requirements
b) Demotivation among staff
members
c) Technological change

INTERPRETATIONS: Focusing upon graph, where 7 out of 10 has mentioned that it
will be required for organisation to less focus upon globalisation as it leads to decrease in
employee engagement. Rest of 3 has considered NO, as their answer because it can benefit to
both staff and to company as well.
THEME 9: Best new market entry strategy that will lead TESCO PLC to enhance the profit
margins
Q9) On your viewpoint, what will be the best new market entry strategy
that will lead TESCO PLC to enhance the profit margins ?
FREQUENCY
a) Joint Venture 3
b) Franchising 3
c) Licensing 4
20
7
3
a) Yes
b) No

INTERPRETATIONS:
Considering the above mentioned graph, it can easily be said that Licensing will be the
best option for entering a new market because 4 out of 10 were in favour of it. 3 out of 10
considered franchising as a good option and only rest of 3 said joint venture as a crucial factor.
CONCLUSION, RECOMMENDATION AND REFLECTION
Reflection
At the time of developing the research, I have gone through many milestones that has
helped me in enhancing my own knowledge and it has helped me in completing the research
project as well in specified time frame. But, there were many stages that came in front of me
which majorly impacted upon my learning in regards to the chosen topic. Here, it was pretty
much required for me to deal with all the problems where my tutor has helped me out through
giving me alternatives and solutions over issues that I faced,
Conclusion
By conducting this research, it has been concluded that globalisation is very important for
the big organisations in order to enjoy the credible feature of global market present and to also to
enjoy huge amount of profitability and revenue. By this, the company is able to experience the
21
3
3
4
a) Joint Venture
b) Franchising
c) Licensing

positive impact and enhances the growth and development. Majority of the respondents are
aware about the globalisation because this is the most trending and emerging factor. Though
there are various barriers which restricts the companies to globalise their services but the
companies take risk in order to experience the higher returns.
Recommendations
By conducting the research on the topic “How globalisation can drive business success.”
A study on TESCO PLC. It has been recommended that:
 The company should assess the external business environment thoroughly and deeply
before adopting the concept of globalisation because there can be many external factors
which can seriously affect the business operations. If the TESCO, will be aware of
different external factor then they will be able to devise different anticipated plans in
advance to meet the unexpected contingent events.
 The company should evaluate the Porter five forces model of the foreign country before
expanding the business because this will help in identifying and analysing the
attractiveness of the industry and potential to drive competition. Thus, this will help the
TESCO PLC in knowing the major constraints and potential of the buyers and suppliers.
His will also let the company know about the substitute products and competitors policies
used in the country.
 It is recommended that, TESCO PLC would require to develop much effective and
efficient strategic marketing strategies that will help in reaching to new heights in
specified time frame. Through this, TESCO PLC will directly improve the profit margins
in expanding business at international level. Through this, maximum benefits could easily
be gained right on time.
22

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