Impact of Globalisation on Business Success

This research project investigates the impact of globalization on business success. It analyzes various factors, including technology advancement, government regulations, franchising, and marketing techniques, and their influence on business growth and sustainability. The project also includes a survey of 20 respondents to gather insights on the role of globalization in driving business success.

RESEARCH PROJECT
(IDENTIFYING THE IMPACT OF GLOBALISATION IN
DRIVING BUSINESS SUCCESS)

Table Of Contents
RESEARCH METHODOLOGY.....................................................................................................3
DATA ANALYSIS .........................................................................................................................6
RECOMMENDATION.................................................................................................................13
REFLECTION...............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX ...................................................................................................................................17

RESEARCH METHODOLOGY
It means a plan which is used to conduct valid research. It includes various method which
helps the researcher to prepared and examine various strategy to conduct the research.
Research Methods Quantitative and qualitative Research method is the
systematic plan which the
researcher had to adapt to
conduct research. Without
proper and effective planning
they cannot reach to the gaols
and cannot distinguish their
research work from other
authors (Walliman, 2017).
Researcher will apply
Qualitative method to conduct
the research. In this research
he uses various opinions,
questions and thoughts from
the person or authors to
conduct the research for
further aspects.
Research Philosophy It consists of two types
Positivism and Interpretivism
Research philosophy is the
description of the data and
information which require to
carry froward their research
work (Dive and et.al., 2017).
Researcher will apply
Interpretivism method to
conduct the research. They can
interpret the data and
information which they

collected from the research
methods.
Research approach Inductive or deductive It involves the plan and the
procedure which the researcher
concludes at the time of
completing their research.
Researcher will apply
inductive type of research to
conduct their research work so
that they can examine the
complete details of the at
relevant topic to examine
various facts and figures where
they can collect data from
(Norkus, Besio and Baur,
2016).
Research Design Descriptive and Experimental It reflects the method through
which the research is designed.
Thus, it includes the overall
method which the researcher
use to completed the research
(Research Design Definition,
2019). Researcher will apply
descriptive method to conduct
the research. They can gather
the information and then
analyses and present such data
in a better way (Weiss, 2015).
Data collection Primary and Secondary Data collection means
collecting the information and

data from the relevant fields
and such area can be any
which helps researcher to
gather much information and
are useful in their research
activity. Researcher will apply
both the method to conduct the
research (Mair, 2017). Primary
method is based on collecting
the information from original
sources while the secondary
method is relevant to the
sources or data which are
collected from various authors
or other articles.
Data analysis Thematic After collecting the
information and data, it's the
time to analyse the data and
information which helps in
taking the useful decision by
the companies. Researcher will
apply thematic method to
conduct the research so that
the data are collected and
examine from various factors
(Cole, 2016).
Sampling Random Researcher will apply random
sampling to conduct the
research on that relevant topic
which they selected (Telò,

2016). In this research,
researcher considered the 20
member reviews regarding the
globalisation to conduct valid
research.
Ethical consideration Ethics are the norms and the
standards which the researcher
had to maintain at the time of
conducting the research. It's
the duty of the research not to
disclose the information of the
company without taking and
permission for such disclosure.
During the research, they
didn't harm any person or
didn't affect their rights which
results in damaging them
physically and mentally
(Sharp, Peters and Howard,
2017). They have to maintain
certain norms and standards at
the time of conducting the
research.
DATA ANALYSIS
Theme 1:Concept of globalisation is helpful for the companies to expand their business
internationally
Strongly agree 2
Agreed 15

Disagreed 1
Highly disagreed 2
Strongly agree Agreed Disagreed Highly disagreed
0
2
4
6
8
10
12
14
16
2
15
1
2
Column B
Interpretation: From the above study it is interpreted that out of 20 respondents 15 feels that
globalisation concept helps the business to expand their business internationally as this bring
more opportunists for business to growth their business activates internally and externally. The
external factors result in growing more profits and capital to the company but internally their can
appoint new person to handle the work activities which result in getting more production and
sales in the organisation. But many are disagreed with the expansion activities as due to these
process it may cut off its crucial employees which results in facing tough competition in the
market (O'Leary, 2017). Also, there is loss of honesty and faith in employees which result in lack
of retention of employees in the organisation. Expansion results in bringing more profits in the
business and also provides more opportunities to grow their business for longer term. Business
management team takes this initiative to manage the affairs of the company so that they can face
tough competition with their competitors which results in maintaining their brand image at large
scale.
Theme 2: Factors of globalisation which influence the business for successful growth

Technology advancement 3
Taxes imposed by government 12
Franchising 4
Barriers in importing and exporting 1
Technology advancement
Franchising
0
2
4
6
8
10
12
14
3
12
4
1
Column B
Interpretation: From the above graph it clearly reflects the factors which influence the business
for successful growth resulting in taxes which is imposed by the government while importing or
dealing with any services in different countries. Many countries have their different polices and
rules which are bound on every person to follow such polices. The rules are mainly regarding to
the import and export of the goods and services in different countries or bringing their business
in that countries which contains strict rules and regulations (12 Key success Areas that Drive
Business growth, 2019). Government imposed certain norms which are good for organisation as
they already know their limitation to deal with the other companies and also treat their
competitors in a better manners. The companies are bound to follow the rules and polices and
also the rules which the government imposed to deal with international sometimes reflect the
good image of the companies and also save the economy of the country for future growth.
Theme 3: Business maintain their brand image by adapting processes through globalisation

Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B
Interpretation: From the above study it is interpreted that 16 out of 20 respondent feels that
through the process of the globalisation business enhance their brand image in the market and
also they can retain such image for longer term if they make the fair judgement and decision
regarding the promotion of business. The brand image can aloes be maintained if they treated
their employed as their family member and also provide motivational environment to them in
their work places. Brand image not only see the sales profits of the company but also examined
the overall objective of the company which comes up with their internal and external activities of
the company (Polonsky and Waller, 2018).
Theme 4: Different way that assist business to drive success in global market
Motivate employees towards work 4
Enhance the brand image 3
Time management 1
Innovations and creative 12

Motivate employees towards work
Enhance the brand image
Time management
Innovations and creative
0
2
4
6
8
10
12
14
4
3
1
12
Column B
Interpretation: From the above graph it is interpreted that 12 out of 20 respondents feel that
innovations and creative at work places results in more success to business in global market.
Usually companies implement this way by promoting their business activities by bringing new
changes in their work places and techniques which they used to commit such work and produce
such products to get profits in the company. Customers are usually attracted with the products
which are different from the other products and which displays new identity from their previous
products. They are attracted with the labellings and packing of the products which reflect the
new identity and usefulness of the company (Dawson, 2019). That's the reason that innovation
and creative is the major part and companies also take initiative to bring new changes in the
structure if the company in relation to their employees can bring more ideas and thoughts while
viewing such structure and also organise various seminars or training to their employees. So that
new ideas can be development through such strategies which they are adapting.
Theme 5: Strategies business uses for the development of company by choosing globalisation
Fulfil Customer demand 3
Marketing techniques 14

Low pricing products 2
Changes in technology 1
Fulfil Customer demand
Marketing techniques
Low pricing products
Changes in technology
0
2
4
6
8
10
12
14
16
3
14
2
1
Column B
Interpretation: From the above study it is clearly interpreted that 14 out of 20 respondant agree
that the strategies which the business uses to bring their business in the global market is related
to marketing techniques which helps the companies for development of their business identity.
Customers are mainly attracted with the online sites and mainly business and their profits
turnover are increase through proper planning strategies regarding online marketing of products
and services. In such cases online delivery fop the products and services makes the life easier of
the customers and the companies also attracted to the customers more deeply. Through
globalisation process they can bring their business for products and services online and they are
available to people easily through online marketing (Mair, 2017).
Theme 6: Relationship between the globalisation and business in terms of franchising can be
sustainable for future perspective
Strongly agree 3

Agree 12
Disagree 3
Strongly disagree 2
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
3
12
3
2
Column B
Interpretation: From the above graph it clearly interpreted that out of 20 respondent 12 agree
with this situation that the relationship between the globalisation and business in terms of
franchising results in sustainability of the business for future perspective. In this franchising
means the person gives the rights to another person to use the name of the company and also use
their brand name and logo to sell their products and services. This is the best method of the
companies to expand their business into different countries and globalisation promotes this
method in different countries for brining more business (O'Leary,2017). Through this strategy it
provides employment opportunities to the people to start their own business and the main
positive point in this strategy is that the franchisee didn't have to spend more on advertising, as
company had already maintained their brand Image in the market and their products are sold
through their brand name only. Customers are attracted with the products and services with the

reputed brand image and this is the positive aspect of the franchisee to take the franchise of the
reputed company.
Theme 7: Concept of globalisation helpful for organisation to retain for longer term
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B
Interpretation: From the above analysis it is interpreted that 15 out of 20 respondents agree that
globalisation is useful for the companies if they use such methods and techniques in better and
understanding way. By adapting the concept of Globalisation, countries come together to bring
their business into new scale in respect of earning profits and gaining more business
opportunities in the international global market. Business are usually owned by the person for
longer run and they use various strategies to grow their business and deals with various activities
in international market (Polonsky and Waller, 2018). They had to make the proper planning
strategies to adapt such changes or bring such changes so that they can achieve the objective of
the company and they can expand their business into different countries which results in more
sustainability of the company and enhance their brand image.

RECOMMENDATION
From the above study it is recommended that According to BT group Plc. They use
various method to expand their business and the factors which resulting in providing more
benefits to them in relation to globalisation or expansion of business activities in global markets
(Sharp, Peters and Howard,2017). BT group company is mainly influences by factors such as
taxes method which is imposed by government in relation to facing competitors or in context of
treating their employees in resulting of more productivity in the company. Taxes are imposed by
government for better way and it helps company to maintain their limits while dealing with other
companies. It is also recommended that company uses marketing techniques to grow their
business for longer terms. As online marketing is useful nowadays and company uses various
method such as online techniques to promote their business. Customers are more attracted
towards the online delivery of services and company uses the best technology to promote their
business for more growth.
BT group also bring fast delivery of the services which provides the more fulfilment of
customers needs and demand of the products in the market. They also enhance the need of the
customers so that they grown their business in the international market. Globalisation brings the
free transportation facility which enhance the need of the customers in faster way. Franchising is
also one of the important strategies to maintain the brand name in the market. This helps to gain
double profits and also enhance the business in different countries (Weiss, 2015).
REFLECTION
From the research report I got to realise that I have definitely loved this procedure.
Further, I am the sort of individual who likes to analyse and always seeks to reap greater
understanding inside and outside of the study being conducted. Moreover, while conducting
research I was specially passionate about studying matters that relate to my essential and my
future profession in the various organisation. However, I have learned a lot about the research
methodology wherein I got to know about the qualitative and qualitative methods, further, I got
an experience about how to conduct survey using primary and secondary data.
Furthermore, it changed into hard at times to inspire myself to do the work but on the
entire I loved the research and writing and located that the work became much more conceivable
than I notion it'd be. On the flip side, I'm able to now appearance again and recognise that this
research project has helped me each as a scholar and as a younger expert. Even so, research and

writing skills aren't the handiest valued in an academic setting, however also in various
organisation as well. Moreover, I have gained greater confident in my writing capability and
research abilities. However, Presentation capabilities are critical in nearly any professional
putting and that I experience the presentation element of this project has helped to expand that as
properly. Moreover, operating below Professor and other mentors has given me the opportunity
to develop a mentor- mentee relationship with an organisational professional while conducting
survey from managers of the company and through this I was able to meet other professional
experts as well that I have come into touch with while conducting research. Further, I have
sensed that I was pretty lucky that most of the articles I discovered about the globalisation and
their impact didn’t take immoderate searching to locate but the potential for a tough situation
actually stands. However, I also discovered that reliable sources are equal reviewed articles
which is for lots motives together with legitimacy but basic they appear to have extra specific
information that was beneficial for overall research project. Hence, I sense that this has been
each a precious and exciting experience for me and I feel prepared and excited to conduct more
research studies in the imminent years.
CONCLUSION
This report briefly summarises about the research methodology which are inclusive of
qualitative and quantitative methods, inductive and deductive research approach, positivism and
Interpretitvism philosophy, experimental and descriptive design, probabilistic and non-
probabilistic sampling methods, primary and secondary data collection methods and last but not
least it has commented on the data analysis methods. Moreover, the project have outlined about
the data analysis of 20 respondents about the impact of globalisation on the business operations.
Eventually the report have highlighted about the reflection regarding what I have experienced
during the whole research.

REFERENCES
Books and journals
Cole, D. R., 2016. Unearthing the forces of globalisation in educational research through
Guattari’s cartographic method. In Super dimensions in globalisation and education. (pp.
145-159). Springer, Singapore.
Dawson, C., 2019. Introduction to Research Methods 5th Edition: A Practical Guide for Anyone
Undertaking a Research Project. Robinson.
Dive, L. and et.al., 2017. Globalisation and the ethics of transnational biobank networks. Asian
Bioethics Review. 9(4). pp.301-310.
Mair, C., 2017. Crisis of the “Outer Circle”?–Globalisation, the weak nation state, and the need
for new taxonomies in World Englishes research. Changing English: Global and local
perspectives. pp.5-24.
Norkus, M., Besio, C. and Baur, N., 2016. Effects of project-based research work on the career
paths of young academics. Work Organisation, Labour and Globalisation. 10(2). pp.9-26.
O'Leary, Z., 2017. The essential guide to doing your research project. Sage.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Sharp, J. A., Peters, J. and Howard, K., 2017. The management of a student research project.
Routledge.
Telò, M. ed., 2016. Globalisation, multilateralism, Europe: towards a better global
governance?. Routledge.
Walliman, N., 2017. Research methods: The basics. Routledge.
Weiss, H. ed., 2015. Ports of Globalisation, Places of Creolisation: Nordic Possessions in the
Atlantic World During the Era of the Slave Trade. Brill.
Online
12 Key success Areas that Drive Business growth. 2019. [Online]. Available through:
<https://www.americanexpress.com/en-us/business/trends-and-insights/articles/12-key-
success-areas-that-drive-business-growth/>.
Research Design Definition. 2019. [Online]. Available through:
<https://www.questionpro.com/blog/research-design/>.

APPENDIX
1) Is the concept of globalisation is helpful for the companies to expand their business
internationally
 Strongly agree
 Agreed
 Disagreed
 Highly disagreed
2) What are the factors of globalisation which influence the business for successful growth
 Technology advancement
 Taxes imposed by government
 Franchising
 Barriers in importing and exporting
3) Is the business maintain their brand image by adapting processes through globalisation.
 Yes
 No
4) What are the different way that assist business to drive success in global market
 Motivate employees towards work
 Enhance the brand image
 Time management
 Innovations and creative
5) What strategies business uses for the development of company by choosing globalisation.
 Fulfil Customer demand
 Marketing techniques
 Low pricing products
 Changes in technology
6) Do you agree that the relationship between the globalisation and business in terms of
franchising can be sustainable for future perspective
 Strongly agree
 Agree
 Disagree

 Strongly disagree
7) Is the concept of globalisation helpful for organisation to retain for longer term.
 Yes
 No