Impact of Internet in Business Organisation

This essay examines the impact of the internet on business organizations, highlighting its benefits in marketing, communication, data storage, and business model development. It also discusses the challenges posed by security threats and ethical concerns. The essay concludes that both traditional and digital marketing approaches are essential for businesses to thrive in the modern world.

IMPACT OF INTERNET IN
BUSINESS ORGANISATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In present business world, internet plays a crucial role which may lead organisations in
reaching to an all new level where they may develop fast connections with their customers or
with employees and so on. It also aid in marketing products and services of a company with
cheap investments. As given by Cave, (2016), traditional marketing needs to be used by SMEs so
that to save themselves by a number of fraudulent activities. But according to famous journalist,
Leonard (2018), have given a contradictory statement and mentioned that the above author is
wrong at some point and stated that business leaders needs to balance themselves (profit
margins) while looking at new development among internet technologies so that they may gain
competitive advantages. Therefore, internet has become one of effective approach which can
help a company in promoting what it is selling to targeted customers in a huge amount(Hunt,
2013).
It has also been analysed that there are a number of issues which can be faced by the
company while using the internet and these are use of internet which could be considered as
undefendable from ethical hackers and viruses. Away with this, challenges focusing on privacy,
fair use and unethical & unauthorized access to information published on websites. Another
problem that was faced by the company linked with internet is fraud related to credit card &
other online payments. It is vital from them to resolve all the problems so that they may secure
themselves and consumers as well at the same time. Away with this, all the issues can be
resolved with changing passwords of accounts on different social media tools, using all the laws
like Electronic Communications Privacy Act of 2000 and so on which could aid in developing
effective relations with customers and marketing of products and services(Eid, 2016).
MAIN BODY
Internet is being defined as a global computer network which delivers a mixture of data
linked with communicational facilities, consisting of interconnected networks using standardized
communication protocols. Impact of internet have been crucial on business companies and have
helped them in marketing their products and services at a wider context from existing market. As
of June, 30th 2018, it has been analysed that approximately 7,634,758,428 people uses internet on
daily basis with different reasons where some of them utilises for developing connections with
people that are sitting away from them and others uses for different business and other kind of
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purposes. All over Europe is holding around 16.8% of share of this total users of Internet
(Internet World Stats, 2018). Business organisations have kept their focus on improving their
profit margins and considered internet as one of effective approach or source which may lead
them to promote products and services to much larger area than their expectations(Barnes, 2014).
(Sources: Internet World Stats, 2018)
With the help of above mentioned pie chart, it has been easily interpreted that around
50% of internet users are present in Asia and other continents like Europe, Africa and Latin
America are having a share of around 16.8%, 11.0% and 10.4%. This information have helped
business organisations in gaining ample number of benefits like raising their profit margins,
improving their performance level and developing effective relationships with customers. On the
other hand, a business leader that is not aware of ways through which new internet technologies
can be used to keep a company competitive may see the business fall behind its competition. The
effects of the internet on modern businesses and corporations manifest themselves in several
areas. According to Cave, (2016), who is a journalist have mentioned that internet would not
help companies in developing relations with consumers or promoting their products. She have
stated this because internet can be much more approachable but it cannot help a company in
developing loyal consumers for a longer period of time because data kept on internet can be
misused by ethical hackers for the purpose of harassing an individual or for creating a problem
for the business company. On the same article, a contradictory statement which was given by the
scholar Leonard, 2018 where he stated that the information which was provided by the author is
right but it is wrong at some places as well. It was taken out and considered as a crucial subject
to be studied with a depth knowledge. He gave this statement because, internet in past decades
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Illustration 1: Internet World Stats, 2018

have been one of crucial technology that is being used by vast population for different reasons
and has kept a rapid changing nature as well. This could help business organisations in
developing themselves for a longer time frame. Here, it is being analysed that the information
which was given by both of the authors stayed authentic and could be considered as right
statements because both of them are right as internet is a place where malfunctioning type of
actions or procedures can be taken by ethical hackers with wrong intentions. This could be
understood with a good example of a company named as Marks and Spencer which is a
multinational retailer doing business in more than 20 countries. Information taken by the
company of their consumers and kept them in web portals and collected this kind of data to
develop different sorts of strategies in near future(El-Gohary, 2013). This collected data which
consists with personal information of individuals could be used by ethical hackers against them
for threatening purpose. On the other hand, it has been critically analysed that communication
plays crucial role for business companies where they used different modes of communication to
improve working of the company and maintaining effective relationships with customers. Here,
mode of communication are enclosed with desktop computers, laptops, mobile and tablets. These
electronic devices could be used by firms in order to bring effective communication with
consumers, providers and staff members or investors and so on. If it is compared with traditional
approaches, post mails are changed by electronic mails which are much faster and effective at the
same time. Apart from this, internet have been changed meetings into audio and visual
conferences. These modes of communication are used in different ways by various purposes
according to the objectives of companies. Away with this, it has also been found that using
internet with a purpose of digital marketing, an organisation can target not just a wider area
within a country but it can connect with international ones as well. Here, interaction with the
audience is much possible where social media tools like Facebook, Instagram, Twitter and other
media can be used. In fact, interaction is encouraged. What Leonard mentioned was some how
correct as traditional marketing methods don't allow for audience interaction at a wider level. For
an example: Redbull which is a famous energy drink company have been kept its focus on
encouraging its prospects, clients and followers to take action, visit the site website, read about
their energy drinks, rate them, buy their products and services and provide feedback which is
visible to the market. Here, social media tool is being used as a weapon of marketing products
and services in much effective and efficient ways. Away with this, one of the advantage of using
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internet is that it help an organisation in promoting or marketing their products and services. This
has also helped business firms in like TESCO, ZARA and many other to become more effective
because consumers at different nations started becoming a known brand as well. This type of
marketing is one of the cost efficient approach which may help a business company in saving a
great marginal profit. On the other hand, some investments related to paid ads online. However,
the cost is still cheaper compared to traditional marketing. Apart from this, data along with
results are easily recorded in different storage devices like cloud technology or other physical
devices. Here, it is being found that with the help of google analytics and the insights tools
offered by most social media channels, companies may easily analyse their campaigns. On the
other hand, traditional marketing methods, at present time are not working as digital approaches
are. Therefore, this could easily be said that a business organisation while promoting products,
making connections with customers and so on it is required for them to utilise internet as the
main aim. Here, using digital marketing tools consists with a number of advantages and some of
these are level playing field, any business can compete its rivals where size along with solid
digital marketing strategy is considered to have by a company. On the other hand, it has also
been found that a much smaller retailer would struggle to match the strategies which is being
adopted by business companies that are doing business at international level. Henceforth, it is
required for business companies to take in use of internet as much as they can but they also have
to keep an eye on security as well and try to develop strategies as per the requirements of the
company. Next section of this report is going to keep its focus on main sections of statements
which has been given by both of the authors(Grilli, 2013).
Impact of internet on business world is carrying both positive and negative aspects that
needs to be properly understood by every single company so that they may easily grab things that
are providing advantages and removal of risks that are linked with cyber world which may
develop malfunctioning. Authors have clearly mentioned that business firms which uses internet
and companies that don't uses internet and focuses on using traditional approaches of marketing
products and services with ample number of advantages and disadvantages. Here, using
traditional approaches like door to door selling, physical campaigns and so on. These marketing
strategies leads business companies to stay effective but it is both time and cost consuming. This
could impact negatively on performance level of the company but the information sure shortly is
going to stay much authenticated. On the other hand, as the other author has mentioned that
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today's business world cannot afford time and money wastages. In order to save both time and
cost, companies have kept their focus on using internet as the main source which may lead them
to raise number benefits for themselves like rise in profit margins, performance level and
enhancement of productivity level as well at the same time in much effective and efficient
manner. Considering this, it is being analysed that data storage could be considered as an
opportunity that internet gives. Here, cloud-based software systems have made data storage a
game changer for many companies. Firms do not requires physical storages for the documents.
On the other hand, it also gives an opportunity related to developing effective strategies through
looking at the collected data. Apart from this, cloud storage can effectively used by companies
which mainly reduces the costs of both office along with the storage houses of the company. It
also makes it easy for a company to document customer history. With good cloud-based
solutions, there is little risk of losing data as long as it is backed up in secondary servers in the
event the primary server fails. Mobile Workforce information considering the data or information
mainly formulates and methods related to communication mainly takes place that are linked with
internet connections. This could be considered as a positive approach where owners do need
sales representatives and does working with ease. Away with this, videoconferencing is also
being taken as an element which can help organisations in developing meetings and all workflow
is documented in online channels (Jansen, 2017).
Away with this, business investigation also plays a crucial role and it also stays linked
with data or information related to targeted customers, market trends, involvement of customers
along with data related to competition needs to be analysed by companies. On the other hand,
internet aids a business firm to gather information or data related to products along with services.
This could be done with developing marketing plans focusing on investing money among
product development processes. Internet also aid companies in collecting data related to services
that are being provided by the company (Hodges, 2016). Here, organisations uses different free
or paid promotional tools like Facebook, Instagram and so on. For firms that are delivering
business companies like websites, google analytics, kissinsights.com and so on are also be used.
Firms also needs to focus on business development where the potential consists with more
comparison as markets needs to develop. Away with this, it has also been expected that growth
in modern world of companies whether it is small or large in nature, it is required for them to
take in use of different models so that business can be developed. Here, it is being analysed that
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currently four models are being developed by investigators which helps every single business
organisation in prominent ways. Business to Business (B2B), Business to Consumer (B2C),
Consumer to Business (C2B) and Consumer to Consumer (C2C) are some of models that are
being developed by business firms. However, in present business world, digital market have also
developed with the help of customer management. Here, internet business management along
with taxation management have to be there. The focus on such factors will result in better
customer satisfaction and at the same time improved efficiency in business management
(Grayson, 2017).
CONCLUSION
With the help of above mentioned report, it is being concluded that both traditional
market and digital marketing approaches needs to be used by business firms as per the
requirements of the company so that they may easily take themselves to an all new level. Apart
from this, it has also been summarised that every single thing in today's business world consists
with both negative and positive side. Here, internet have been a crucial aspect which needs to be
taken care by a company because proper use of it may lead a company to become a well known
brand in front of targeted customers. Away with this, internet has also given an opportunity to
public to get to know about products and services of a company in a detailed manner. There are
various benefits and limitations of the internet for organisations and a company can use it in
different ways as well. On the other hand, different aspects which requires to be considered by an
organisation and it is needed to keep its focus on impact of developed strategies that are
maintained or developed for new customers in existing market. Above given data have clearly
showed that different issues, modes of communication, security issues role of technology and
other important factors that have a role to play in modern business organisations which needs to
be properly understood right on time.
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REFERENCES
Books and Journals
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Barnes, S. and Hunt, B. eds., 2013. E-commerce and v-business. Routledge.
Perera, C., Zaslavsky, A., Christen, P. and Georgakopoulos, D., 2014. Sensing as a service
model for smart cities supported by internet of things. Transactions on Emerging
Telecommunications Technologies. 25(1). pp.81-93.
Jansen, W., 2017. New business models for the knowledge economy. Routledge.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Colombo, M. G., Croce, A. and Grilli, L., 2013. ICT services and small businesses’ productivity
gains: An analysis of the adoption of broadband Internet technology. Information
Economics and Policy. 25(3). pp.171-189.
Consoli, D., 2012. Literature analysis on determinant factors and the impact of ICT in SMEs.
Procedia-social and behavioral sciences. 62. pp.93-97.
Combe, C., 2012. Introduction to E-business. Routledge.
Barnes, D. and Matthew Hinton, C., 2012. Reconceptualising e-business performance
measurement using an innovation adoption framework. International Journal of
Productivity and Performance Management. 61(5). pp.502-517.
Ferdinand, P., 2013. The Internet, democracy and democratization. Routledge.
Goldstuck, A., 2012. Internet matters: The quiet engine of the South African economy. World
Wide Worx, pp.38-50.
Harris, I., Wang, Y. and Wang, H., 2015. ICT in multimodal transport and technological trends:
Unleashing potential for the future. International Journal of Production Economics.
159. pp.88-103.
Wall, D. S., 2015. The Internet as a conduit for criminal activity.
Online
Digital Marketing Vs. Traditional Marketing: Which One Is Better?. 2016. [Online]. Available
through: <https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-
traditional-marketing>.
The Effect of the Internet on Modern Businesses & Corporations. 2018. [Online]. Available
through: <https://smallbusiness.chron.com/effect-internet-modern-businesses-
corporations-896.html>.
Internet World Stats. 2018. [Online]. Available through: <https://www.internetworldstats.com/>.
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