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The Impact Of Online Reviews On The Selection Of Restaurant By Customers

Added on - 28 Dec 2019

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The Impact Of Online ReviewsOn The Selection Of RestaurantBy Customers
TABLE OF CONTENTSLITERATURE REVIEW................................................................................................................3REFERENCES................................................................................................................................9
LITERATURE REVIEWIn today era people are focusing on making use of more and more technology.According toZeytonli and et.al., (2013)as per recent study it is identified that consumer behaviour of peopleget changed and now they are visiting websites before purchasing any dearer item. It can be saidthat if one wants to purchase computers then he will visit websites and read people reviews andon that basis he decide whether to purchase product or not. It can be observed that in few yearsback when one wants to purchase anything he usually discuss his plan with other person andidentify that which brand product he must purchase. Now situation get changed and now peopleare not only believe on word of mouth communication but in order to verify information that isreceived from other they visit websites and read review about the product. This help people intaking wise decisions.According toZeytonli, Madadi and Dana, (2015)in case of restaurant also due importance isgiven to on reviews by the people before selection of restaurant. It has been observed that theprice charge by the restaurant is very high and the main aim of individuals is to go in a restaurantwhere they get value for money. Hence, in order to get detail information about the restaurantthere are large number of people who like to visit specific website in order to collect informationabout the restaurant.Abomeh, (2012)claims that not every person visit websites to read review given by thecustomer’s about the restaurant. This is because it is well known fact restaurants always makeavailable best quality of food. They charge high price but also make available delicious and goodquality food to the people. Hence, there are many people who does not think that it is importantto visit specific website in order to select specific one.According toSharma and Sharma, (2013)there aremany people who believes on wordof mouth marketing then online reviews because in case of word of mouth communication theyget detail information about the restaurant. They come to know about things that are good andbad in the restaurant. Such kind of information help individual in selecting a restaurant. In onlinereviews one provide brief information the same thing that is available through word of mouthcommunication. It can be said that there are many individuals that gives an importance to theword of mouth communication then online review.As per views ofMottalib and et.al., (2011)all people does not make use of onlinereview to take their decisions regarding selection of restaurants. People makes use of their
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