The Impact of Globalization on Tourism Industry
Added on 2019-12-28
12 Pages4117 Words264 Views
Tour OperationManagement
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ASSIGNMENT 1.............................................................................................................................21. Recent trends and development in tour operation sector.........................................................22. Tour plan of TUI Travel Plc.....................................................................................................33. Cost of components and determine the selling price...............................................................54. Brochure to assess the suitability of alternative methods (non-traditional) of communicationand promotion..............................................................................................................................65. Non-traditional methods of distribution to sell holidays package..........................................7ASSIGNMENT 2.............................................................................................................................9Task 1 Analyze emerging trends in UK tour operators sector and evaluate how the various touroperators responded.....................................................................................................................9Task 2 Examine the difference between tactical and strategic decisions and identify andcompare some of the tactical decision that could have taken by the tour operator...................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThe emergence of globalization leads significant impact on tourism and tour managementrelated practices. This growth in Tourism has increased its in contribution in the economy ofnation. For facilitation of best services, various individuals associated with tourism are workingwith each other for generating appropriate profit along with facilitation of best services such astravel agents, transport, accommodation and food and beverages (Culver, 2006). In this process,importance and requirement of tour operators has significantly emerged. In the current businessenvironment, Tour operators are responsible for managing various activities associated withtravel and tour industry. They are also responsible for arranging packages along by promotingnew tourism destinations in all over the world. Operators are offering wide range of servicesrelated to food, accommodation and transportation (Mehmetoglu, 2004). The present study isgoing to discuss various aspects of tour management with reference to business operations ofTUI Travel Plc. TUI Travel PLC is well known as British leisure travel group that is having it’sheadquarter in Crawley, West Sussex. The company was incorporated on 3 September 2007 witha merger of First Choice Holidays PLC and the Tourism Division of TUI AG, which owned56.4%. Presently, company is operating its business in 180 countries and claimed 30 millioncustomers. Business entity is listed in the London Stock Exchange (TUI Group about us, 2015). After incorporation of TUI Travel Plc, the management has acquired some most popularcompanies associated with tour operations such as Thomson, Fritidsresor and NouvellesFrontières along with some percentage of shareholdings in the hotel groups RIU and Magic Life.All the business strategies make TUI AG as one of the world’s leading tourism groups. In orderto maintain goodwill and brand value, the management of business entity is always trying tomaintain trust among customers along with the business partners in management practices (TUIGroup about us, 2015). Compliance is therefore an important pillar in corporate governanceactivities. TUI Travel Plc has a number of divisions that provide wide range of tour relatedservices and activities based on tourism industry like, vacation division, trade, airlines, etc. Allthese elements for managing various business operations associated with tour management.Therefore, this report examines current trends in tour operations business that is havingsignificant impact on growth and profitability of business (Henry, 2006). In addition to that, italso examines service development process which is managed by tour operators. 1
ASSIGNMENT 11. Recent trends and development in tour operation sectorThere are several changes which are identified in travel and tourism industry of UK thatare having significant impact on tour operators and tourism related activities. As per the analysisof wide range of data, it can be stated that there is strong performance addressed in the inboundtourism in UK which has created the positive impact on hotel. In addition to that, the emergenceof new budget hotels along with low cost 4-star accommodation services provides significantsupport to tour operators and other companies associated with travel and tourism business inoffering of low cost services to consumers all over the world (Hansen, 2007). Online travel salescontinue to grow and have accounted for half of total travel retail sales in the year 2013. Apartfrom this, online selling of tour packages has recorded significant growth that plays importantrole in order to enhance company's connectivity to consumers of all over the world. In thisprocess, a strong digital strategy is selected by tour operators during expanding the business.The evaluation of tourism statistics has found that more than 34.4 million tourist hasreached in UK since after 2010. Apart from that, it has been examined that average expendituremade by travels was £636 in 2014 and £650 during the peak season of 2013. As per the currentmarket trends, the management of TUI travel PLC has formulated various strategies throughwhich company is able to provide best experience to its consumers (Travel and Tourism in theUnited Kingdom, 2014). In this regard, management always tries to offer wide range of creativeservices which would support management for handling market competition level. This isbecause there are around 600 organizations managing business as tour operators in UK. Inaddition to that, public authority of UK has also formulated various strategies and regulations inorder to support travel and tourism sector in the form of making easy license policy (Peters,2013). This new strategy is providing significant assistance to tour operators to survive in thehighly competitive market conditions and increase their profit margin. Apart from that,management of TUI travel plc is developing various strategies for managing these kinds ofmarket opportunities such as joint venture for establishing in-flight catering, in-flight rotablessupport etc (Weaver, 2011). On the other hand, emergence and growth of new market like Indiaand China has provided an opportunity to tour operators for facilitating low cost tour packagesassociated with new tourist destinations of the world. 2
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