Implement Corporate Social Responsibility
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Added on 2020-01-07
Implement Corporate Social Responsibility
Added on 2020-01-07
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MANAGING SUCCESSFULBUSINESS PROJECT
TABLE OF CONTENTSTask 1...............................................................................................................................................3P1 Project aims and objectives....................................................................................................3P2 Project management plan........................................................................................................4P3 Work breakdown structure and Gantt Chart...........................................................................5Task 2...............................................................................................................................................6P4 Carrying out small-scale research...........................................................................................6Task 3.............................................................................................................................................13P5 Research methodologies.......................................................................................................13P6 Appropriate recommendation...............................................................................................16Task 4.............................................................................................................................................17P7 Reflection of own learning and performance.......................................................................17References......................................................................................................................................192
TASK 1P1 Project PurposeResearch topic:“to Implement Corporate social responsibility for meeting sustainable objective and competitiveadvantage”. IntroductionCSR is the major concern of organizations now a days. Most of the firms ensure that theyrun their business ethically. Firms are now developing their relationship with employees andcustomers in order to make them satisfy. Companies are emphasis on creating healthy workplaceenvironment so that retention rate of workers can get increased (Lourenço and et.al, 2014). In themodern globalized era it is difficult for the entities to sustain in the market for longer duration.For gaining competitive advantage and increasing sustainability, firms are implementingcorporate social responsibility activities in the organization so that they can accomplish theirobjectives soon.Present report is based on the study of Marriott hotel which is leading lodging brand ofhospitality sector. Company is much more concern about its customers and staff members. It isproviding fair services and benefits to them so that they be associated with the brand for longerduration (Baden and Harwood, 2013). It will discus the impact and role of CSR activities in thecompany. Aim“to Implement Corporate social responsibility for meeting sustainable objective and competitiveadvantage; study of Marriott Hotel.”ObjectiveTo explain conceptual frame work of CSR. To determine impact of CSR on sustainability and competitive advantage of MarriottHotel.To access role of corporate social responsibility within organization.To recommend ways for enhancing profit and sustainability of Marriott hotel byimplementing CSR programs. Research question3
Explain the concept of corporate social responsibility?What are the impact of CSR on sustainability and competitive advantage of entity?What roles play by CSR within organizations?P2 Project planCost: It is considered as one of the effective tool and project manager has to look upon thiselement. For implementing CSR in the organization project manager needs to spend amount indata collection, salaries etc. For that it is essential to utilize financial resources well so thatissues related to over budget do not take place in the organization. The cost of the current project is 500 pound and in this budget project manager cancomplete this project effectively without any trouble.Data collection200 poundSalaries to staff100 poundInstallation of software75 poundImplementation of activities100 poundProject monitoring and changes25 poundTimescale: It is another important element of project management, it is the duty of projectmanager that to complete the entire project within specified time duration. Research may take4
long time so project manager needs to schedule activities properly so that it can be completed ontime.Team work: CSR implementation project in the organization needs support of all employees,management etc. Team working can support project manager in carrying out investigation inaccurate manner. Team working can improve working efficiency of the members and by thisway manager will be able to link all activities and meeting with objective. Communication: It is one of the essential aspect of project management, for implementing CSRin the organization project manager has to improve communication. By this way chances oferrors can be minimized. Formal and informal communication such as meetings, emails areeffective tools that can help in circulating necessary information to all departments.Risk: Technical, human resource, technical risk are main issues which are associated with theimplementation of CSR project. 5
P3 Gantt Chart and WBS6
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