Implementation of Total Quality Management by McDonald Company

Running head: IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT BY MCDONALD COMPANY
Implementation of Total Quality Management (TQM) by McDonald Company
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1IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT BY MCDONALD COMPANY
Table of Contents
1. Introduction to the Business........................................................................................................2
2. Discussion....................................................................................................................................3
2.1 Reasons for Implementation of TQM within Business.........................................................3
2.2 Needs of Processes to be implemented within the Business.................................................4
2.3 Ways of implementing TQM within the Business................................................................7
3. Conclusion...................................................................................................................................9
4. Recommendation.......................................................................................................................10
References......................................................................................................................................11

2IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT BY MCDONALD COMPANY
1. Introduction to the Business
McDonald is one of the premier franchising company that has continued to maintain their
quality of products. They have a unique franchise model, which is able to empower different
local entrepreneurs. McDonald is a franchise based business that primarily operated in more than
100 countries. The global environment of the business comprises of franchise and company-
owned restaurants (Kasemsap, 2018). The type of business relationship between the
independently-owned franchise and McDonald can be considered as the most important factor.
This crucial factor would be helpful for affecting the performances, quality and brand image of
McDonald. In the recent times, with the rise of factors based on quality management within the
business, it has been extremely important for the brand to maintain the product quality (Bandara,
Guillemain & Coogans, 2015). The assurance of providing good quality products is extremely
crucial for maintaining business processes. This would also involve the impact over the ongoing
reviews of product, advisory on food safety and onsite visit of the organisation.
This report would put impact on the focus of Total Quality Management (TQM) within
the business aspect of McDonald. The primary mission of McDonald is to provide their
customers with the best quality of food offerings in order to delight the experience of the
customers (Steers & Nardon, 2014). The factor of TQM would include various factors based on
cleanliness, quality, value and services within their list of offerings. The organisation primarily
excels in providing various services that is crucial for maintaining their image to the customers.
This can be described within the aspect of TQM based on constant improvement over quality
within their entire processes.

3IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT BY MCDONALD COMPANY
2. Discussion
2.1 Reasons for Implementation of TQM within Business
The Total Quality Management (TQM) within McDonald organisation could be defined
as the form of operational management that would be used by the organisation for understanding
of better form of work processes and the ultimate goal of the business to estimate the factor of
satisfaction of the customers (Howarth & Greenwood, 2017). The business sector of McDonald
is dedicated and focused towards providing their best quality of services towards satisfying the
needs of the customer.
There are three forms of tools based on quality assurance of the products offered by the
organisation. These include planning of quality, control over quality of product and improvement
over quality. These kind of quality assurance tools includes the whole part of planning that
would be done my McDonald in order to improvise their quality of products based on providing
the end satisfaction to customers (Domingues, Sampaio & Arezes, 2015). Based on the various
properties or tools offered by TQM, it would help McDonald in differentiating them from their
competitors within the global marketplace. TQM also further focuses on three major points such
as customer focus, management of processes and quality leadership skills. The services or
products that are offered by the company should be properly taken care of. Assuring the quality
of products is necessary for the customers to understand that the products are kept at a standard
quality (Rebelo, Santos & Silva, 2014). Moreover, based on the implementation of TQM
processes within McDonald, it could be understood that the organisation focuses on the
customers. This would also help the organisation in understanding the proper demand of the
buyers within the market. The other tools that are used by the organisation with the