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Implementing CSR activities within Organisation | Report

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Added on  2020-02-03

Implementing CSR activities within Organisation | Report

   Added on 2020-02-03

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Managing SuccessfulBusiness
Implementing CSR activities within Organisation | Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Aim and objectives of research.............................................................................................1P2. Project management plan......................................................................................................3P3. Work breakdown structure and Gantt chart...........................................................................5TASK 2............................................................................................................................................6P4. Research methodology..........................................................................................................6TASK 3............................................................................................................................................9P5. Analysing data using appropriate tools and techniques........................................................9P6. Appropriate recommendations............................................................................................17TASK 4..........................................................................................................................................18P7. Reflection on the value of undertaking research for achieving objectives..........................18CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
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INTRODUCTIONIn the last decade, corporate social responsibility and sustainability have been one of themajor themes that emerged at the global level. As per present scenario, CSR and corporatesustainability are leading to build an impressive momentum with the help of gaining supportfrom government as well as the investment community. There is no doubt that in today’s era,businesses are performing more than ever prior dealing with the sustainability challenge throughrecognising the social responsibilities. Also, firms are focusing on reducing the environmentalimpact, performing activities ethically and keeping the governance transparency (Rangan, Chaseand Karim, 2012). In addition to this, companies are becoming more accountable towards theirstakeholders to keep them satisfied and thus, effectually attaining their objectives. CSR strategiesare leading the firms to achieve their sustainable objectives as well as offers variousopportunities to business in order to get developed (Wheelen and Hunger, 2011). In the presentreport, implementing CSR activities within organisation to meet sustainable objectives will bethe subject on which in-depth study will be made with respect to Sainsbury, UK. TASK 1P1. Aim and objectives of researchTopic – To implement CSR activities within organisations to meet sustainable objectivesBackground of the researchAccording to the competitive scenario of business now-a-days, competition in betweenthe organisations is increasing to a high extent in all sectors. However, especially, in the retailsector of UK, rivalry among firms is significantly rising. This is the reason; to keep customersstay with the firm and to stop them from switching over to other organisations, it has becomeimportant for companies to adopt and implement CSR activities in order to meet sustainableobjectives of business (Fieseler and Fleck, 2013). As in the present study, Sainsbury has beenchosen with reference to which all concepts related to CSR activities and sustainable objectiveswill be discussed. Major competitors of Sainsbury are Tesco, Waitrose, Morrison, etc. All thesefirms are effectually performing their CSR activities and this is the reason; it is vital forSainsbury to adopt the same so that competitive edge over others can be gained and business willgain sustainability. For the purpose of grabbing attention of large customer base and retain in thelong run, it is significant for Sainsbury to perform CSR activities in highly effectual manner1
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(Lam and Khare, 2010). Therefore, there will be study on implementing CSR activities withinSainsbury to meet its sustainable objectives. Aim – To implement CSR activities within organisations to meet sustainable objectives – a casestudy on Sainsbury ObjectivesTo assess the importance of CSR activities for Sainsbury To evaluate the requirement of achieving sustainable objectives in SainsburyTo identify the relation between corporate social responsibilities and sustainableobjectives of Sainsbury To recommend the ways by which CSR activities can be performed in the best manner bySainsburyResearch questions1.What is the importance of CSR activities for Sainsbury?2.What is the requirement of achieving sustainable objectives in Sainsbury?3.How corporate social responsibilities and sustainable objectives of Sainsbury are linkedwith each other?4.How CSR activities can be performed in the best manner by Sainsbury? 2
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P2. Project management plan3
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4
Implementing CSR activities within Organisation | Report_6

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