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Corporate Social Responsibility Assignment Sample - Doc

   

Added on  2020-01-16

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Managing aSuccessful BusinessProject
Corporate Social Responsibility Assignment Sample - Doc_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Aim and objective..................................................................................................................1P2. Project management plan......................................................................................................2P3. Work break down structure and a Gantt chart.......................................................................3TASK 2............................................................................................................................................5P4. Small scale research by applying the qualitative and quantitative method...........................5TASK 3............................................................................................................................................8P5. Data analysis..........................................................................................................................8P6. Recommendations...............................................................................................................16TASK 4..........................................................................................................................................17P7. Reflection on the value of undertaking research.................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
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INTRODUCTIONCorporate social responsibilities (CSR) can be referred as the practices made by anorganisation to develop the society by taking initiatives for their welfare and interest. In today’sera, CSR practices have come into the limelight as now, to sustain the business for longer span oftime, taking care of the society is highly essential. Also, there is one more reason ofimplementing CSR activities by the firm, that is, government has imposed several laws andlegislation for the firms that they have to follow for the good of society (Fernando, 2010). This isthe reason; to protect business from actions that regulatory authorities may take against theorganisation because of non-complying with the imposed laws and legislations, it is important toperform CSR practices in an effectual manner. In the present scenario, government had putobligation on every firm operating in the market to directly or indirectly help the society byproviding them additional benefits other than just offering products and services. Therefore, insuch situation, to gain sustainability and competitive edge in the market is very difficult forfirms. Thus, in the present study, there will be study made on implementing CSR practiceswithin organisation to meet sustainable objectives in Starbucks.TASK 1P1. Aim and objectiveTopic – To implement corporate social responsibilities for meeting sustainable objectives – acase study on StarbucksBackground of the study:In the present era, for making the business sustain in the long run, it is significant for theorganisations to perform some social responsibilities towards the society in which they areoperating. In the globalised world of today, there is intense competition in between theorganisations as customers are having various options to switch on the brands with which theyare satisfied. This is the reason; if Starbucks would not make extra efforts to keep the societysatisfied by giving additional value to them, attaining sustainable objectives would not bepossible (Harwood, Humby and Harwood, 2011). Apart from that, it can be said that byfulfilling the corporate social responsibilities, company can gain competitive edge over otherfirms in terms of increased profit and revenues along with rise in goodwill and brand image.Apart from that, organisation will also gain the benefit of increased customer base and CSR1
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practices play a significant role in keeping them satisfied and loyal towards the business.Therefore, in the present study, in order to make Starbucks able to beat the competition and gaincompetitive advantages in the market, performing CSR activities is highly important (Kavithaand Anita, 2011). Thus, research will be conducted on implementing CSR practices withincompany to meet the sustainable objectives of Starbucks. Aim: To implement the corporate social responsibilities for the purpose of meeting sustainableobjectives in StarbucksObjectives:To describe the importance of CSR activities in StarbucksTo assess the relation between corporate social responsibilities and sustainable objectivesof StarbucksTo evaluate the role of CSR activities in gaining competitive advantages in Starbucks To recommend the ways by which CSR activities in Starbucks can be improved Research questions:1.What is the importance of CSR activities in Starbucks?2.How CSR practices and sustainable objectives of Starbucks are related to each other?3.What is the role of CSR activities in gaining competitive advantages in Starbucks?4.How CSR activities in Starbucks can be improved? P2. Project management planIn the present report, project management plan plays a crucial role in order to assess thatwhether implementing CSR activities prove to be helpful in meeting the sustainable objectives ofStarbucks or not. Therefore, with the help of applying tools like PERT and CPM, cost, time andresources can be estimated. This will play a vital role in completing the activities effectually andwithin stipulated time period.2
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P3. Work break down structure and a Gantt chartWork break down structure can be termed as the process by which scholar breaks downall research activities that are going to be performed in the study so that set aim and objectivescan be effectively achieved. In accordance with the present scenario, to is necessary for thescholar to make work break down structure due to the complex nature of activities. In order toaccomplish the ach task in an effectual manner, researcher gets high assistance with the same. Inaddition to this, there are lots of benefits involved with the work break down structure amongwhich the major one is to monitor the way in which tasks are being performed so as to checktheir accuracy and relevancy (Scarpa and Azzalini, 2012). Without having work break downstructure for the research, identifying the faults or deviations in study will consume more timeand thus, there will be delay in the attainment of final aim of the research. Further, with the helpof this structure, another benefit that scholar will have is that of finding risks as well as the costthat researcher will calculate separately. It is a beneficial method by which operational costinvolved can be saved by getting effective control on the same. 3
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Gantt chart is a horizontal sequence of all activities that are performed to in a study bythe scholar to reach at the final aim and objectives of research. It involves beginning and enddate of each activity with specifying the duration in which it will get completed. Therefore, withthe help of Gantt chart, researcher will gain a lot of assistance in getting a clear idea about theduration that each research activity will consume and accordingly, the study will be conducted.4
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