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INTRODUCTIONInternet is one of the most requisite mean in today’s modernized world of business as away to meet out the contemporary needs and demands of the users. It is with a prime implicationof internet sources in the marketing procedurals of establishment’s. Wherein, they are required toinvolve some effective online measures as a way of fetching a liable interest of more number ofcustomers towards their offered products and services. Internet marketing is therefore stated tobe a primary agenda of almost all sorts of organizations, irrespective of their type and nature ofservices (Austin and Pinkleton, 2015). With respect to which, they all are hereby implicit to usethe online means of serving their respective goods and services. The below report has therebyfocused upon defining the employed measures of internet marketing by a renowned firm workingin the furniture industry of UK named Smart Restorations Ltd has been taken into consideration.This report has together discoursed upon the associated measures of online services by them bytogether referring to propose some more prompt strategies to them. It is however referred to be asmall size entity who is rigorously involved in procuring and retailing recycled and renovatedoffice furniture systems. TASK 11.1 Explaining the elements of internet marketingDigital marketing is an innovative technology by which the organizations like SmartRestoration Ltd can duly promote their goods and services. It is basically done with a primesupport of internet where there together exist several benefits of internet marketing. It is withsome fundamental support of faster access and easy reach with great interactivity and scope foran immediate transformation of message by targeting a right set of audience (Bianchi andMathews, 2016). It is thus with the help of such form of marketing that significantly assist thebusiness operations to attract a large number of clients towards them. Internet marketing ishereby evident to aid Smart Restoration Ltd to promote their proposed commodities via severalinternet platforms that are followed by distinct sort of elements stated as-Digital marketing- It is a foremost element that is generally being used as a way ofmarketing the goods and services via different internet sources. This in turn helps thebusiness establishment to actively market their offered products or services by using3
various online platforms. It is by digitalizing their businesses; they can also refer toextend their trade at a global level that will in turn also grow the economic status of theentire nation. This is for instance to promote the business operation of Smart Restorationwhere they can hereby refer to use mobile technology as a way of influencing theirrespective customers to buy their presented commodities. This would also benefit them tosearch a potent set of customers who seeks to purchase the furniture by using smartphone application. Social media marketing- It is yet is another substantial element of internet marketing thattogether aims at influencing a large base of customers who generally uses the mean ofsocial media to interact with one other (Chen, Chen and Capistrano, 2013). In context towhich, Smart Restoration Ltd can hereby refer to use this platform of social media foradvertising their furniture’s which inspires their targeted set of audiences by viewinghuge variety of furniture items. E-commerce- This pertinent element is also involved in the constituted elements ofinternet marketing where it is considered to be the most innovative tact by which theindividuals can hereby refer to order and obtain the product from their home. It is themost expedient way by which Smart Restoration Ltd can refer to promote theircommodities in the market. Wherein, it is also referred to be the most common tool usedby a large number of organizations these days with a mere requisition of creating theirown official website. 1.2 Evaluating the internet marketing mixThe elements of marketing mix have another vital significance in the overall procedure ofmarketing where it duly assists the firm to make relative changes in their adopted procedure as away of meeting the recent trends of their market. Wherein, the ongoing market trends are evidentto impact upon the existent preferences of the consumers (Leung, Xue and Bai, 2015). Thus,with a similar reference to it, Smart Restoration Ltd is also required to assure corresponding tothe active elements of marketing mix. It is where a prime identification of these elements helpsthe business to identify the intact procedure of internet marketing that in turn benefits them withan enhanced base of consumer. Below outlined are different elements of internet marketing mix-4
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