Elements of Internet Marketing and Internet Marketing Mix

Internet Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explain the elements of internet marketing..........................................................................1
1.2 Internet marketing mix..........................................................................................................2
1.3 Compare internet marketing tools and eTools .....................................................................3
1.4 Examine interactive order processing will work...................................................................4
TASK 2............................................................................................................................................4
IT is in PPT.................................................................................................................................4
TASK 3............................................................................................................................................5
3.1 Conduct a secondary study to gain an understanding about sector.......................................5
3.2 Online survey regarding online buying.................................................................................6
3.3 Use of electronic customer relationship marketing ..............................................................8
TASK 4............................................................................................................................................9
4.1 Outline internet marketing plan............................................................................................9
4.2 Poster presentation on pay per click advertising...................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
There are various platform for an organisation to promote their product and service in the
market to accomplish their short and long term vision in an effective manner. In present time of
changing of technology the role of digital promotion is going high it helps to create awareness of
company commodity among the customer. Internet marketing is an effective tools to promote
organisational product and services through internet (Bailey, 2011). It is assist to producer to
send their message to mass customer to gain competitive advantages in the market by generating
demand of company's products. Social media, email are the tools of this promotional method.
The present report is based on the internet marketing of Smart Restorations limited which is
small size organisation in United States and deal in furniture sector. The study consist the
elements of internet marketing, components of marketing-mix in it along with comparison of
etools with it. The purpose of report is provide opportunity to learners to gain knowledge about
this approach of important part of business functions.
TASK 1
1.1 Explain the elements of internet marketing
Internet marketing consist several factors which can use by the marketers to perform
marketing functions with cost benefit and more faster to create customer attention for offered
product and service. It is platform which provide opportunity to producer to give their message
to targeted customer to gain competition advantages (Charlesworth, 2011). The several element
of internet marketing which can opt by Smart Restorations as per under:
Digital Marketing: It is way that can be adopted by any business organisation to deliver
necessary information to existing and potential buyer. In this marketer promote its services and
product thorough using electronic devices such as the computers, laptops, smartphone so on. It
assists to organisation to cover large market size (Christopher and Asha, 2007). In the above
stated scenario of Smart Restorations limited email, company website and social website page
helps to perform digital marketing activities.
E-commerce: It is another important element of internet marketing to promote organisational
product or service. In e-commerce business enterprise can accomplish commercial transactions
such as payment transfer (Dholakia, 2012). In mentioned case company transfer fund through

mobile commerce, electronic data interchange, electronic chain supply management and
electronic transaction.
E-business: It is another component of internet marketing. It can be defines as the conducting
the trade function of company by using various devices to develop the demand of company
product or services. Organisation can meet with goals and objective through using internet
marketing to targeting, segmenting of their customer in mass market along with it firm can get
sustainable growth in the against rivalries enterprises (Edward, 2010). These elements of online
marketing helps to understand the potential change in macro-environment which can affect the
business growth together with organisation would be able to understand customer requirements
through getting their feedback.
The above described factor of internet marketing help to create demand of company
product which assist to enhance market-share and sales output of firm's goods.
1.2 Internet marketing mix
Marketing mix play crucial role to achieve predetermined objectives of each business
organisation. It consist 4P's such as product, pricing, place and promotion. In interned marketing
it can be little bit differ form ordinary components. The below described factors would be used
by the Smart Restorations Limited for their promotional activities through internet:
E-product: The initial element of marketing-mix is product, it is important to each organisation
to develop a demanded commodity of the customer. Without consider of this any company could
not survive in the market (Emerald., 2013). In above cited case firm dealing in furniture sector so
they will provide essential information to customer through internet. In this approach of
consumer won't be able to touch or smell the product but only read the information about offered
commodity on company website. The major weakness of e-product is that the customers wont be
able to touch or feel the product. This can result in getting different quality of the product as it is
mentioned on the website.
E-price: It relates with monetary value of available product or service. The cost of company
goods play vital role to create the demand in market. Each marketer have to understand the
current and future trends to determine the price of their goods (Gerjets, 2012). In mentioned case
of Smart Restorations limited organisation set affordable cost to attract huge size of customers.
To fulfil the purpose firm can use action price method for its product in which numbers of buyer
bid their price for specific goods and highest bidder would get the offered commodity. The major

weakness of the E-pricing are that the buyer can not bargain with the seller. Whatever, the prices
charged by the seller will have to be paid by the buyer.
E-place: it can be defined as the place where buyer can purchase or obtain particular product and
service for their use. In e-place organisation focus to provide better convenience to customer
through make easy accessibility for goods (Halal, 2003). To fulfil this motive Smart Restoration
can develop their own portal to sell its product to client. The weakness of E-place is that the
product may find different by the buyer at the time of purchase.
E-Promotion: It is assist to gain consumer attention for offered product and service to get
competitive advantages as well as enhance sales revenues. In the above cited case the company
using several tools to promote it goods. E-mail, social media aid to increase the demand of
organisation commodity by providing necessary information to targeted customer (Lowley,
2010). The major weakness of E-promotion is that the message may not reach to all the
customers because here the use of internet is necessary. Whereas, there are thousand of people
who may not access the internet.
The above described elements helps to accomplish the company goals and objectives in
effective way.
1.3 Compare internet marketing tools and eTools
In new era of corporate world there are various tools can be used by an organisation to
conduct internet marketing operations such as the internet protocol television, interactive digital
television, Twitter-feed, digital radio, Facebook and other tools to build better relation with
targeted customer in the market to meet company goals. To create marketing content there are
several tools which help to design effective message for segmented market (Adamides, 2006).
Pixtell, Wordpress, Facebook and YouTube assist to develop an attractive content for marketing
tasks. There are various etool which can be opted by the Smart Restoration limited:
Company website: It is the official website of organisation which assist to deliver necessary
information to client about the firm product and service. It also aid in increasing the brand image
and customer loyalty that is crucial for each enterprise to meet their goal in better way.
Online payment and distribution: In present era the buyer become techno-friendly to buy
product or service. Online distribution provide high convenience to customer through direct
delivery of brought goods as well as online payment assist to company to facilitate to purchaser
to pay worth of commodity through internet (Agwu and Murray, 2015). In the above mentioned

scenario of Smart Restoration have to provide these facility to consumer to increase sales
revenue along with customer trust.
Online Advertisement: In modern marketing approach advertisement play vital role to gain
consumer attention which assist to increase the demand of company product and service. Online
video can be used by the organisation to send their message to buyers (Bruce and Ho, 2009).
The above described tools help to enterprise to stimulate consumer to purchase goods and
achieve sustainable growth through enhance and attract new customer in the market.
In above context, the cited organization may adapt videos, mobile, digital radio and you
tube for the promotion purpose. In case of you tube, the marketing department of the company
can make a video consisting different information and can upload over you tube. The advantage
of the same will attract the customers at large number. The disadvantage will be that the
information will be limited. On contrary to this, use of mobile can also be done by the
management of the company Here, an application can be formed over mobile and convince the
customers to download the same. The advantage of the same will help the customers to
communicate easily with the organization.
Digital TV: The organization can make use of the digital TV on which the marketing process
can be done. It will assist the organization to attract large number of customers for their products
and services. In comparison with YouTube, use of digital TV can be helpful for the company. It
is seen that old people surf less internet where they wont be able to reach the company message.
1.4 Examine interactive order processing will work
To gain competitive advantages and customer trust it is essential for each business
organisation to setup a convenience approach to processing consumer orders. To give high
assistance company require to develop own online portal where buyer can easily access or search
their needed product or service with better convenience. This process can be classified into the
following steps:
Find the require product or services, In the case of Smart Restoration limited company can
develop its own online portal to provide this facility to customer where they can search their
needed furniture product (Bruno, 2012). Secondary steps in which buyer can select the quantity
of order according to customer requirement. The next stage of order processing is checkout
assistance that assist to purchaser where they want of receive the ordered product of company