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Internet Marketing TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.1 Elements of internet marketing

   

Added on  2020-01-07

18 Pages6073 Words471 Views
Internet Marketing

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................31.1 Elements of internet marketing........................................................................................31.2 Internet marketing mix.....................................................................................................41.3 Internet marketing tools, E-Tools that will be used.........................................................51.4 How the interactive order processing will work ..............................................................5TASK 2............................................................................................................................................62.1 Demonstrate the mechanics of search engine marketing.................................................62.2 Opt-in email marketing newsletter...................................................................................72.3 Best practice in online public relations............................................................................82.4 How businesses can use new digital media communities................................................8TASK 3............................................................................................................................................93.1Secondary research for Smart Restorations Limited.........................................................93.2 Primary research.............................................................................................................103.3 Benefits of digital/internet techniques for relationship marketing.................................11TASK 4..........................................................................................................................................124.1 Produce an outline internet marketing plan....................................................................124.2 Covered in Poster...........................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONInternet marketing also known as online marketing which helps in promotion of theproduct. Along with this it assist in doing proper marketing and for that the members of entityhave to put more efforts so that they can do sale and by that they can attain the maximum profits.Email marketing involves both advertising and promotional activities so that consumers caneasily purchase a product This help entity in attaining maximizing its profitability (Bélanger,and Crossler, 2011). The present report focused on Smart Restorations Limited which providesthe furniture of selling as well as purchasing of business. This report contains the mechanism ofsearch engine marketing along with this company members have to do online survey which helpsin online purchasing which has to be discussed. Along with this they have to produce a plan forinternet marketing which will be discussed in the report. Further, company can use the differentmethod for advertisement. TASK 1 1.1 Key parts of internet marketingInternet marketing is a tool as well as instrument which helps the employees of SmartRestoration Ltd. that they have to do appropriate marketing of products and services in differentforms. Along with this they have to focus on proper strategies and have to convey the propermessage which helps in attaining the maximum profit. For every person internet is very usefulthing (Bryman and Bell, 2015). Internet marketing is very useful for the entity which helps inincreasing the sales. Elements of internet marketing are :-E- Business - It is the practice of doing commercial trading via electronic mode, say, theinternet. This involves the sellers and buyers at two places coming in a particularplatform for conducting business provided with technical customer services(support).E-business is often conjuncted with E-commerce and involves after sales services.E- Commerce - When business is done electronically and the trading transactions aremade via internet/electronically, then it can be called E-commerce. It is mainly of threetypes B2B stands business to business, B2C stands business to customers, C2C standsCustomers to customers.Digital marketing - When the marketing process is brought under a roof by using digitaltechnologies mainly the internet, it can be called digital marketing (Cheng, Lai and

Yeung, 2008). The main sources are the social media, digital display advertising ,mobilephone texting etc.Internet marketing - When the marketing along with the promotions of merchandise andservices or even the brands are done on the internet platform,it can be termed as internetmarketing. The scope of internet marketing lies from E-mail marketing to customerrelationship management (CRM).1.2 Internet marketing mixMarketing mix is the business tool which helps in doing the marketing. Marketing mix ishelps in determining the product and brand offer. 7P's of internet marketing mix are :-7P'sDescriptionProductSmart restoration Ltd. have to sale the products by internetmarketing so that they can fulfil the requirements of consumers.PlaceThe products of the entity available on the specific stores and areawhere the products are available and having the best quality so thatthey can attain the services (Constantinides and Fountain, 2008).PriceThey company have to sell the products at the reasonable price bywhich entity attain the maximum profit and improve thesustainability in the market.PromotionThe staff members of Smart restoration Ltd. have to do properpromotion of merchandise and services by which they can maintaingood reputation in the market. ProcessThe company members have to sell products and services in theprocess process by which consumers can not face any problem andattain the satisfaction level (Cristobal, Flavián and Guinalíu, 2007).PeopleThe employees or managers of Smart Restoration Ltd. have to doproper recruitment along with this they have to check that the personhaving the capability and knowledge by which they can deliver theproducts and services to their consumers. Physical EvidenceThe consumers having the physical evidence about the products andservices by which they can find that products can be sale easily(Devaraj, Krajewski, and Wei, 2007).

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