Case Study on Implications form Analysis

Running head: IMPLICATIONS FROM ANALYSIS OF CASE STUDY OF CAROUSELL
Strategy Implications from Analysis of Case Study of Carousell
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1IMPLICATIONS FROM ANALYSIS OF CASE STUDY OF CAROUSELL
8. Implications of strategies as a result of analysis from Chapter 6 & 7
Carousell is basically a web-based marketplace that is customer to customer as well as business
to customer oriented usually deal with buying as well as selling of various new or secondhand
products and services. It has its main headquarter in Singapore and it has mobile application for
both Android as well as Apple devices.
In context of the theories associated with Carousell’s Case:
 Strategies towards differentiation
It is basically an approach undertaken by a business for developing an absolutely unique service
as well as products that will attract the customers towards it and they would find a way to
differentiate it from similar type of products that are available in the marketplace. In order to
adopt this strategy successfully a Company like Carousell needs to implement scientific edge
through cutting edges. They need to employ people who are skilled enough and have creative
ideas that would allow them to design the products that would easily capture attention of market
consisting of millions of consumers. Uniqueness in various products of Carousell usually comes
from branding as well as promotion and they always try to make standard products for their
targeted customers who belong to their family community (Zehir, Can and Karaboga, 2015).
They follow a unique style of approach to reach to the targeted audience and encourage them to
take an active part in buying products. They feature various renowned sellers as their success
stories in entrepreneurship programs through online social media to attract the customers
‘attention. They also take part in organizing various flea events and have designed their layout
out of red and white colors to increase the energy as well as demand of customers to buy their

2IMPLICATIONS FROM ANALYSIS OF CASE STUDY OF CAROUSELL
products. All these strategies have been adopted specially to be at par with the competition in the
existing market.
 Strategies towards Focusing on market opportunities
E-commerce can be referred as one of the simplest activities associated with buying as well as
selling of products in the marketplace over online sources such as social media platforms. Retail
companies like Carousell have developed themselves through spreading their activities in online
channels for sales and have also undergone leverages through online advertisement therefore
representing themselves in social media platforms. Some of the renowned e-commerce
transactions that Carousell usually follow are C2C transaction that mainly takes place among
customers as well as P2P transaction that usually involve electronic transfer of money from one
particular person to another via an application on P2P Android application (Sharma and Sharma,
2015). Approximate revenues earned from P2P e-commerce markets is $2.1 billion that has
given a growth rate 17.7 % annually. By the upcoming year 2020, the Company expects to
pursue a strategy named as “mobile first” that would help the e-commerce business laid by
Carousell in South-Asia expand its services in fields like travel, luxury items as well as delivery
of food products. Through rise of internet services at a fast rate, it has led to unprecedented
growth in terms of various new form of exchanges that take place among peer individuals who
play a leading role in operating in conjunction with each other apart from traditional channel of
sale of products or the value chain within marketplace.
 Models on business
Carousell usually follows a pricing strategy called Freemium through which it provides most of
its services at free of cost however it seeks for premium membership from a customer who wants