Importance of increasing motivation among employee in retaining talented employee

This research project aims to identify the importance of increasing motivation among employees in managing and retaining talented employees within UK fashion online retail industry. The investigation will be conducted on Debenhams, a British departmental store. The research will cover the concept of motivation and talent management, the importance of motivation in managing and retaining talented employees, and the ways used by Debenhams for managing and retaining talented employees. The research methodology will include a survey research strategy, quantitative research methodology, and probability sampling. The sample size will be 30 employees from Debenhams.

Research Proposal Form
Student Name: ______________________ Student ID: ______________________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: Importance of increasing motivation among employee in retaining talented employee
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title:
To identify the importance of increasing motivation among employee in retaining talented employee within UK fashion online
retail industry.
Introduction:
Employee motivation can be defined as the level of energy, enthusiasm, dedication and creativity an employee puts towards their
job. In recent era were competition is at the top it is very important for the companies to boost the motivation of their employee
because it will assist them to work productively. There are various advantages that can be gained by the organisation when
employee motivation is high within the company. Some of the benefit are lower employee turnover, high employee retention,
decreases in absenteeism rate, improved organisational image, strong workforce and many more (Irabor and Okolie, 2019). So it is
vital for the company to improve employee motivation in order to get success and grow. For conducting the investigation, the
chosen organisation is Debenhams. It was a British departmental stores which was founded in the year 1778 by William
Debenhams. The headquarter of the company is in Oxford street, London, United Kingdom. The supermarket deals in various

product such as Fashion clothing, Shoes, Toys, Gifts and many more.
Question
 What is the concept of motivation and talent management in context with UK fashion online retail industry?
 What are the importances of motivation in managing and retaining talented employees within Debenhams?
 What are the essential ways that would be used by Debenhams for managing along with retaining talented employees
within a workplace?
Aim
To identify the importance of increasing motivation among employees in managing and retaining talented employees within UK
fashion online retail industry: A study on Debenhams
Objectives
 To increase basic understanding about the motivation and talent management in context with UK fashion online retail
industry
 To determine the importance of motivation in managing and retaining talented employees within Debenhams
 To examine the ways that Debenhams would be used for managing along with retaining talented employees within a
workplace
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
The major rational for doing the present research is to know a detailed knowledge on the importance of employee motivation in
retaining and managing talented employee within the business. This investigation will help in gaining deeper insight on the topic

so that adequate knowledge can be acquired. This report will also provide the benefits that can be acquired by the organisation in
order to have higher employee motivation. The present researchis also of great interest in me as it will help in atting my two vital
perspective which are personal and professional. In respect to personal perspective, through this investigation I will enhance my
academic knowledge on the topic as well as also get to know about different technique used to complete the investigation
(Narayanan, Rajithakumar and Menon, 2019). This would also help in building various skill which will aid in doing the
investigation in systematic manner. the skills which I will gain are analytical skill, research skill, communication skill and many
more. On the other side, with respect to professional perspective, the investigation would help in developing my cooperative
career in sound manner by knowing various jobs available in the field of Human resource. Thus, the existing investigation is quite
important in success fulling attaining my dual objective.
Section Three: Literature sources searched
Concept of motivation and talent management in context with UK fashion online retail industry
According to Nawangsari and Sutawidjaya, (2019), Employee motivation is defined as the psychosomatic process which guides
and directs the employee that how they have to behave and react which can assist them to satisfy many unfulfilled requirements. It
basically renders the stimuli to the employees in order to help the employees to implement their job and tasks within the firm. It is
considered as the intrinsic drive for putting the necessary efforts and also the action towards the task associated activities. Talent
management is defined as the process of making sure that the people which ae attracted by the firm must be talented and skilled
and should be suitable for the particular profile. It is basically the retention and motivation of the employees in order to develop
them as per the needs and requirements of the organization. It is considered as the major process of entire life cycle of human
resources because it helps in selecting the employees who are more appropriate for the company.

Importances of motivation in managing and retaining talented employees within Debenhams
According to Shahi, Farrokhsheresht, Taghipourian and Aghajani, (2020), motivation is important in the management and
retaining of the talented employees within Debenhams. This is because it results in the lower level of absenteeism. The reason
being is that if employee is motivated then they will attend the office at regular basis leads to no absenteeism. Employee
motivation is important because it leads to the retention of workers with low level of staff turnover. The reason being is that if
employee is motivated then they will not leave the organization which reduces the staff turnover. Employee motivation enhances
the relationships between the management and workers with proper engagement and involvement in the decision making process
as well. It is helps in improving the work performance of the employees that assist in improving the productivity of the firm that
further improves the quality of the customers servicing as well with innovation and creativity.
Ways used by Debenhams for managing along with retaining talented employees within a workplace
According to Damarasri and Ahman, (2020), there are various ways used by Debenhams for managing and retaining talented
employees within a workplace. Company must focus on the building up of the employee engagement programs for better
involvement in the company activities. It is important emphasise on the recognition of employees and also the right reward for the
right employee as per their efforts towards the organization. It is essential to recruit the right employees for right job on right time
with right skills and experiences for strategic hiring process within the firm. It is crucial to create the exceptional on boarding
experience for the employees within the company so that induction can be effectively accomplished. It is significant to provide the
avenues for personal as well as the professional development of employees while building the culture which is required by the
staff. It is vital and imperative to offer the winning incentives and also manage to retain the skilled employees which can be done
by preventing the burnout while focusing on the employee wellness.

Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development
and analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the report):
How
long
this
will
take:

Milestone one: ___Literature Review _________
Target date (set by tutor): _____18-11-2021_______________
Milestone two: ______Research Methodology_____________________
Target date (set by tutor): _____1-12-2021_________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?What your
areas of research will cover:
Research methodology is the third chapter in the research which helps the researcher in collecting and analysing data. through this
section investigator get to know about the philosophies, approaches, choice which is selected in order to gather information n
systematic manner (Fidahic and et. al, 2020)Through the help of this section investigator attain their aim and objectives in right
manner. This section also helps the reader to know the validity and reliability of the overall research. Research methodology is
further divided into sub parts which is discussed below:
Research philosophy: There are two types of research philosophy that are interpretivism and positivism. In the current
investigation positivism philosophy will be chosen. The main advantage of this is that it will gather quantitative data in more
valuable manner with more freedom. This will also help in showing the current trend and pattern of the topic in generalised form.
Research approach: Research approaches are divided into two parts which are inductive and deductive approach. In the present
research deductive approach will be chosen by the researcher in order to test the hypothesis. The main advantage of this approach
is it will evaluate existing theories on the basis of numerical information (Rosska, 2018).
Research strategy: Various types of research strategy are there such as survey, focused group, experimental research, grounded

theory and many others. As per the current topic investigator will be using survey research strategy. The benefit of this is
scalability that means through this method investigator can contact to large audience at same time.
Research choice: There are two choices available to investigators which are quantitative and qualitative. In the existing research,
researcher will be selecting quantitative research methodology. The reason for this is that it will gathers and analyse numerical
information in the form of numbers and figures in less time and cost (VanKooten, 2019).
Time horizon: Cross sectional and longitudinal is the two time framework to know the investing time in the research. As per the
study, cross sectional time horizon will be using by the investigator so that investigation can be completed in short span of time.
Data collection: There are two ways through which data can be gathered which are primary data and secondary information.
Primary data collects fresh information from the participants and secondary data will collect second hand information. In the
current investigation both primary and secondary data will be choosing by the researcher in order to attain aims and objective in
appropriate manner. The research tool used for gathering primary data is questionnaire and for secondary data it is online site
(Phakiti and et. al, 2018).
Sampling: Probability and Non probability are the two sample technique to take out sample. As per the investigation, researcher
will be selecting probability sampling to select respondent in equal and fair manner. The sample size will be 30 employees from
Debenhams (Acharyya and Bhattacharya, 2019).
Comments and agreement from tutor
Comments (optional):

I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

REFERENCES
Acharyya, R. and Bhattacharya, N. eds., 2019. Research methodology for social sciences. Taylor & Francis.
Damarasri, B.N. and Ahman, E., 2020. Talent management and work motivation to improve performance of employees. Dinasti International
Journal of Education Management and Social Science, 1(4), pp.490-498.
Fidahic, M., and et. al, 2020. Research methodology and characteristics of journal articles with original data, preprint articles and registered
clinical trial protocols about COVID-19. BMC medical research methodology. 20(1). pp.1-9.
Gastaldo, D., Rivas-Quarneti, N. and Magalhães, L., 2018, May. Body-map storytelling as a health research methodology: Blurred lines creating
clear pictures. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 19, No. 2, pp. 1-26). DEU.
Irabor, I.E. and Okolie, U.C., 2019. A review of employees’ job satisfaction and its affect on their retention. Annals of Spiru Haret University.
Economic Series. 19(2). pp.93-114.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee retention: An integrative research framework. Human
Resource Development Review. 18(2). pp.228-247.
Nawangsari, L.C. and Sutawidjaya, A.H., 2019. Talent management in mediating competencies and motivation to improve employee’s
engagement.
Phakiti, A., and et. al, 2018. The Palgrave handbook of applied linguistics research methodology (pp. 423-457). London, UK: Palgrave
Macmillan.
Rosskam, E., 2018. Using participatory action research methodology to improve worker health. In Unhealthy Work (pp. 211-228). Routledge.
Shahi, T., Farrokhsheresht, B., Taghipourian, M.J. and Aghajani, H.A., 2020. Behavioral Factors Affecting Talent Management: Meta-Synthesis
Technique. Iranian Journal of Management Studies, 13(1), pp.117-137.
VanKooten, C., 2019. A research methodology of interdependence through video as method. Computers and Composition. 54. p.102514.

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please
complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: To identify the importance of increasing motivation among employee in retaining talented employee within UK fashion
online retail industry.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:

 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) : Secondary research
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
How will participants be recruited (identified an approached)?
Email,Text
Describe the processes you will use to inform participants about what you are doing:
Through the use of questionnaire, all information about the research will be provided to the
participants
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
By providing accurate information to the participants, researcher can easily consent from the

participants.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to
answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed. Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary of your
findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)

Yes No
Who will have access to the data and personal information?
During the research:Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops
How long will the data and records be kept for and in what format?
May be 6 months

Will data be kept for use by other researchers? Yes No
Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline
how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your research.
Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No

I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in
the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to your supervisor only