Corporate Social Responsibility (CSR) Studies
Added on 2020-07-23
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ADVANCE RESEARCHMETHODS
Table of ContentsTITLE: ............................................................................................................................................1INTRODUCTION : ........................................................................................................................1Overview of the Research ..........................................................................................................1Purpose of the Research .............................................................................................................2Literature Review........................................................................................................................3Conceptual and theoretical framework ......................................................................................3Designing and justification of research methods .......................................................................4Plan for research .........................................................................................................................6REFERENCES................................................................................................................................7
TITLE: To analyse the importance of Corporate Social Responsibilities within an organisationand its impact on developing organisational growth and success. A case study on Virgin GroupLtd. INTRODUCTION : Overview of the Research Corporate social responsibility can be considered as a most essential element forbusiness. In this modern era each small as well as large business organisations are concern onadopting various CSR activities as to developing organisational performance at market place.CSR activities are effective in gaining attention of people towards their firm and offered goodsand services. These activities are also beneficial for organisation and society as well. Largenumber of people are concern on attaining satisfaction through consuming variety of goods andservices. Corporate social responsibilities are the growing and most developing phenomenon inthe world. CSR can be described as an effective concept which has become dominant in theorganisational reporting (Wang,and Anderson,2011). Every business corporation has a policywhich is concerning about CSR and produce an annual report with proper detail of its activities.In the recent timing corporate social responsibility has become one of the standard businesspractices. Through implementation of CSR activities the reputation of company can be enhancedat market place so each business organisation are concern on adopting them as their majorresponsibility. This is beneficial for an individual as well as society. Virgin Group Ltd is aBritish multinational corporation venture capital conglomerate which is funded by entrepreneursRichard Branson and Nik Powell. The major purpose of firm is to gaining attention of largenumber of customers towards their firm through implementing various operations and strategies.As a popular and large business enterprises company is focused on implementing various CSRactivities as to attaining higher brand image and position at market place. CSR activities arebeneficial for company as well as society so people are very much attracted towards he firm whoare vastly implementing CSR as their essential tool. It is important for organisations to attractcustomers in order to gaining high growth and success at market place. 1
Purpose of the Research The major purpose of conducting the particular research is to enhancing the skills andknowledge of learner in the select area of study. The implementation of CSR activities areeffective in developing organisational productivity as well as performance at market place.Corporate social responsibility is consist to be a broad concept that has various concepts andapproaches (Shauki, 2011). Further more mainly business models of CSR includes varioussimilar activities such as environmental consideration, ethical practices, philanthropic activitiesand volunteering. Virgin is a large business enterprise and deals in various sectors as tosustaining higher position at market place. The company is conducting various operations andstrategies as to creating awareness among the mind of people because customers attraction isbeneficial for firm or its growth. Through the developing recognition that CSR can beinstrumental to organisational success, businesses are concern on implant CSR principles as theirstrategic business plan in respect to increasing long term benefits and shareholders believethrough taking responsibility for corporate action (O'Donnell, 2011). Firms are focused onimplementing CSR activities because these are having some positive impact on businessenvironment, society and economy. Research ObjectiveTo identify the importance of Corporate Social Responsibilities at work place. To determine the influence of corporate social responsibilities within an organisation andsociety. To ascertain the various CSR activities that are adopted by organisation as to attaininggrowth and success. To recommend ways by which organisation can sustain high position at market place. Research QuestionWhat are the importance of Corporate Social Responsibilities at work place? What are the influence of corporate social responsibilities within an organisation andsociety? What are the major CSR activities that are adopted by organisation as to attaining growthand success? What are the ways by which organisation can sustain high position at market place? 2
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