Importance of CSR Activities in Organisation
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Added on 2020-02-03
Importance of CSR Activities in Organisation
Added on 2020-02-03
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MANAGINGSUCCESSFULBUSINESS
TABLE OF CONTENTINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives of Brooklands Hotel.............................................................................1P2 Preparing the project management plan.................................................................................2P3 Work breakdown structure and Gantt chart...........................................................................5TASK 2............................................................................................................................................6P4 Research through qualitative method.....................................................................................6TASK 3..........................................................................................................................................15P5 Analysis of research.............................................................................................................15P6 Recommendations on the basis of research.........................................................................16TASK 4..........................................................................................................................................16P7 Reflective report...................................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONA contending environment is apparent to prevail all over the market that has in turnnecessitated the organisations to undertake a sustainable approach to serve their clients and usersby using some more effective and well defined policies. It is with a fundamental consideration ofnot only serving the society in a suitable manner but to together enhance the potentiality of theirown. This in turn links to a major agenda of today's contemporary business organisations toadopt some considerable activities to fulfil their corporate social responsibilities (CSR). It is notonly evident to assist them in a more feasible orientation in the market but together aids intoenhancing their brand name (Kerzner, 2013). Through which, they may equally benefit thesociety by together benefiting themselves with a raised level of profitability. The below reporthave thereby discoursed upon a corresponding outlook of an elected organisation namedBrooklands Hotel situated in UK. It is where managing a successful business for them is tovitally associate with a leading agenda of benefiting the society to a great extent with a proposedplan to carry out their undertaken CSR activities. TASK 1P1 Aims and objectives of Brooklands HotelBrooklands Hotel in UK is one of the most well known hospitality based organisationwhere it has also been ranked in the category of the best small enterprise. They operate with aleading aim of serving the best possible services to their users with a proficient team ofindividuals. They are also acquired a popular recognition for several sustainable approachesadopted by them as a way of satisfying their organisational stakeholders to a great extent (Shenand et.al., 2010). At present, they are referring to get into a new projection of introducing aGreen spa for their consumers. It is therefore in regard to this pertinent consideration ofBrooklands Hotel, below defined are their formulated aims and objectives concentrating upon asuccessful implementation of CSR activities. Topic: “Corporate social responsibility (CSR) and its significance in meeting sustainability andcompetitive benefit”.Aim: “Implementing CSR activities within organisations by launching a Green spa to meetsustainable objectives- A study on Brooklands Hotel”. Objectives: These are certain well-defined objectives so as to help the researcher to carry out adirectional study with an ultimate achievement of its intended purpose. These are-1
To understand the factual concept of CSR and its implementation in business.To determine the need base importance of introducing a Green spa as a way of fulfillingthe sustainable objectives of Brooklands Hotel.To ascertain the activities that will be carried out by Brooklands Hotel for the launch ofGreen spa. To recommend certain effective ways in which the established Green spa will be provento be successful for the business. Research questions:What is the factual concept of CSR activities and how it is being implemented inbusiness?How the launch of Green spa as an undertaken CSR activity will tend to fulfil thesustainable objectives of Brooklands Hotel?What are the activities carried out by Brooklands Hotel for introducing a Green spa? Overview of the study:CSR activities are significantly defined to be a modernised concept of almost all sort ofbusiness organisations to show their concern towards the society with a genuine outlook ofserving them in a prospective manner. It is where these activities are not only evident to providea prosperous future to the organisations adopting some effective measures as a way of benefitingthe society to a great extent (Trkman, 2010). The present report is thus with a similar reference tothe implementation of CSR activities in an elected hospitality based organisation namedBrooklands Hotel. It is where they are hereby referring to introduce a new concept of Green spaso as to provide eco-friendly facilities to their upcoming number of customers. For which, thebelow sections have made varied discussions regarding the projection of their undertakenformulation by together carrying out a small-scale research to predict its success in the future. P2 Preparation of project management planThis is basically for proceedingto a successful strategy ahead where a designed approachis statedas one of the most appropriate way. It will hereby reflect an advanced planning that willin turn support them to create a beforehand blueprint of their plan. Wherein, such a pre-plannedapproach will together help them in conducting a directional work for a timely fulfilment of theirundertaken goals and objectives. It is therefore to create a succeeding plan over here, BrooklandsHotel is required to concentrate upon certain prudent factors such as the scope of this project2
along with the cost required to complete in on a fixed deadline (Wikström and et.al., 2010). Thiswill together include some other leading considerations such as the quality required to executethe project in a successful manner. It is by together referring to the needful resources andcommunication among the affiliated organisational bodies involved in this project.3
It is on the basis of above formulated plan to carry out the research in a directional manner,each of the activities required to be conducted for the same has been divided into proportionatetime period (Trkman, 2010). It is where each of this stage will in turn make it effortless for theinvestigator to provide a better output with suitably analysed results. Below are some specificparameters undertaken in this study-Cost- A budget of 500 GBP has been undertaken here where under this, the surveyor isrequired to carry out all its affiliated tasks. It has been fixed on the basis of a primaryexploration carried out by the researcher where this cost will assist in collecting apertinent set of data from considerate resources by together documenting it in a promptway.Risk- Investigation is often composed of several types of risks with a major risk oflimited time period with confined number of resources to gather reliable informationfrom both primary and secondary sources of data collection (Wiek and Lang, 2016). Thisassociates with yet another leading risk where in case the project has been delayed due tothe above discovered limitations, then it directly leads to a lost deadline.Scope- It is in context to outline the scope of the present study where it has reflected avery extended range where most of the discussions are being carried to define the role ofCSR in providing a sustainable outlook to the business. This in turn specifies a greaterreach of this survey to many such small to medium size organisations to successfully4
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