Implementing CSR activities within organisations to meet sustainable objectives

MANAGING
SUCCESFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 aims and objective.............................................................................................................3
P2 The project management plan...........................................................................................5
P3 Work break down structure and a Gantt chart..................................................................6
TASK 2......................................................................................................................................7
P4 Small scale research by applying the qualitative and quantitative method......................7
TASK 3......................................................................................................................................9
P5 analyzing the research and data by using appropriate tools and techniques.....................9
P6 Recommendations for implementing the CSR activities................................................16
TASK 4....................................................................................................................................17
P7 Reflective report..............................................................................................................17
CONCLUSION........................................................................................................................17
REFERENCES.........................................................................................................................19

INTRODUCTION
CSR activity can be defined as the plan which is undertaken by the organization to
provide some additional services to the society. There are several issues which are arising in
the society so to those problems, the organization takes initiative. So for improving the
society as well as helping them, CSR activities are carried out by the organization. By doing
this type of activity, the sustainable objective can be achieved by the firm. Besides this, by
focusing on the CSR activity effectively they can develop the competitive advantage of the
firm (Wheelen and Hunger, 2011). On the other hand, the government has also made the rules
and regulations regarding these types of project. This is because the organization can easily
help them through funds and even provide the individual with the free services which they
are providing to the individual. This report will talk about the Brookland hotel which is one
of new hotel established in Weybridge (Brooklands Hotel, 2017.). It is counted in the luxury
4 star hotel. It is the service industry, so it is required to perform the CSR activity among the
society. Further, the report will discuss about the need and requirement of the CSR activity
and even the importance which it has on the reputation of the organization (den Hertog and
et.al., 2010). On the other hand, in this report data analyses will be carried out which will
helpful in the further growth of the organization.
TASK 1
P1 aims and objective
In the today world, it has become important for the organization to plan the CSR
activity so that they can develop a positive goodwill in front of the customers. Further, this
has become one of the ways through which the organization can easily attract the customers.
It is considered as a promotional tool for the company (Rosemann and vom Brocke, 2015). If
it is carried out smoothly then it will have positive impact on the organization as well as the
society. Brookland Hotel is the new established hotel which has around 106 employees in the
organization. For this, firm it is will not able to plan big CSR activity but still by helping the
society in small ways they can help the individual who are in the need. In the recent time, the
organization has not contributed in these types of activities so for them it becomes important
to focus on providing benefits to the society.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives
1

Background of the project:
Sustainable objectives are the targets which are set to reduce the problems of the
society or the major issues which are faced by the world. Through participating in the CSR
activities, the organization can effectively meet the sustainable objectives. The
implementation of CSR activities is discussed by taken the Brookland hotel because at
present the firm is not carrying out any CSR activity which will act as a barrier in successful
operation (Stokes, Wilson and Wilson, 2010). On the other hand, as the hotel is well known
and famous so the customers will want that they should plan or organize the activity which
can help them. Besides this, there are other competitors who are aggressively focusing on
CSR activity because through doing this kind of work they will effectively gain the market
share. Further, the analysis is carried out to understand the importance of CSR activity on
developing the competitive advantage (Babiak and Trendafilova, 2011). Besides this, in the
present time, to become famous in the field, it is required by the firm to help the society as
with the help of this only, the customers can know the organization. Further, government also
supports the company who extensively organize the activity for up-liftment of society. These
are some of the reasons, due to which implementing of CSR activity is important. If the
Brookland hotel will not plan these projects then it can lose their market and the customer can
easily switch to other hotel (De Roeck and Delobbe, 2012).
Aim: To implement CSR activities in the organization to achieve sustainable objective: A
case study of Brookland hotel UK.
Objectives:
 To identify the importance of CSR activity in achieving sustainable objectives’
 To assess the relation of CSR activity on Brookland Hotel for achieving the
competitive advantage
 To analyze the positive impact of CSR activity on the Brookland Hotel
 To evaluate different methods through which Brookland Hotel can achieve
competitive advantage through CSR activities
Research questions
 How CSR activity is important in achieving sustainable objectives?
 What is the relation between CSR activities for Brookland Hotel for achieving the
competitive advantage?
2