Importance of E Commerce | Report

Running head: IMPORTANCE OF E-COMMERCE
Importance of E-Commerce
Name of the Student
Name of the University
Author Note

IMPORTANCE OF E-COMMERCE2
Abstract
This research work aims to evaluate the commercial performance of a footwear company,
namely, Sol Sana on the account of its emerging involvement in the online business activities. In
respect of the company’s business venture in Georgia, the effective implementation of the e-
commerce strategy is likely to accrue market share in the women’s footwear industry.

IMPORTANCE OF E-COMMERCE3
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Difference between e-marketing and e-commerce......................................................................4
Rationales behind the company’s online selling products...........................................................5
Online delivery system................................................................................................................5
Cost related to the e-commerce activities....................................................................................5
Overseas business strategy and channel conflict.........................................................................5
Online price structure..................................................................................................................6
Coordination programs between domestic media and online platforms.....................................6
Required feasible characteristics for the e-commerce products or business...............................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8