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Importance of Internet Marketing in Business Assignment

   

Added on  2020-01-07

31 Pages6162 Words224 Views
Internet Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing..............................................................................................11.2 Internet-Marketing Mix.........................................................................................................21.3 Compare internet marketing tool...........................................................................................31.4 Interactive order processing...................................................................................................4TASK 2............................................................................................................................................62.1 Mechanics of search engine marketing..................................................................................62.2 Email marketing newsletter...................................................................................................82.3 Best practices for online public relations.............................................................................102.4 Use of digital media communities.......................................................................................12Task 3.............................................................................................................................................153.1 Conducting a secondary market research............................................................................153.2 Online survey for understanding barriers to online shopping.............................................163.3 Use of electronic customer relationship marketing.............................................................18TASK 4..........................................................................................................................................184.1 Outline of marketing plan....................................................................................................184.2 Poster on pay per click.........................................................................................................20CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22

INTRODUCTIONInternet marketing is process of application of internet and its related digital technologiesin conjuction with traditional communications to achieve marketing objectives.(Chaffey, and et.al. (2009) internet marketing is important for delivering value in it products orservices. It also essential for firm for add some innovation in its business for gaining profits(McQuarrie, 2015). This is only possible when company is able to identity its needs andrequirements of customers. In order to gain more customer's organization have to develop itsmarket strategy and effectively implement on firms operations. Expanding business internetmarketing is an effective tool which can be use by organization for developing its marketthrough internet. It is that types of tool which can be used by any organization for promoting itsservices or products. Present report is about Smart Restoration Limited which is deals withselling and buying of refurbished office furniture systems, present report cover elements ofinternet marketing and its mix. Further its covers mechanics of search engine marketing andincluded the best practices which for making online public relations. It also includes secondarymarket research for gathering information about industry (Malhotra, Birks, and Wills, 2013). Atlast it also includes use of electronic customers relationships to manage customers relations. TASK 11.1 Elements of internet marketingInternet marketing is a tool that helps for accomplishing the goals and objectives of thebusiness in successful manner. It also helps for developing a distribution channel and a customerservice response medium. Through internet marketing Smart Restoration Limited targetsaudience and enhances its sales through online. IM provides a platform for selling the productsand services of the enterprise to a large base of consumers in time saving and cost effectivemedium. At present there are various types of internet-marketing elements which is used bySmart Restoration Limited (Dann, S. and Dann, S. (2003). With the help of these elementscompany is delivering adequate services to its customers. Following are elements of internetmarketing.Digital marketing 1

Digital marketing uses a range of access platforms or hardware includes PCs, PDAs,mobile phones, and interactive digital TV and these tools assist to entity for delivering contentand make interaction with its customers through various commutations tools. Makingcommunication with customers firm can use different types of tool such as websites, portals.Search engine and blogs. Smart Restoration Limited can use of digital marketing for makingeffective interaction with its customers by using online communication tools of by traditional toosuch as voice telephony etc. E business E business can be defied as all electronically mediated information exchanges, bothwithin organization and external stakeholders, supporting the range of business.It is combination of information and communications technologies which assist to business firmfor managing its operation and activities. It can also define as commercial transaction thatincludes sharing information through internet. It focuses on make entity enabled with externalactivities and developing relations of business with individuals, groups and other business. Mainaim of this tool is building good relationships with customers, suppliers and other stakeholdersand make effective use of internet for managing external activities as well. Smart restorationLimited use this technique for sharing information of business with its partners, customers andemployees etc. E commerceE-commerce is a platform that supports for selling the products and services of thecompany to a large base of consumers. Products can be sold through websites or by making useof other commercial site. It will help for enhancing the sales of enterprise and profitability andfinancial revenues can also be enhanced by making use of this platform. This method is used byorganization for selling its products or services to targeted customers. In this methods companycreate virtual network for its business (Gong, 2016). It is very important tools which is used byFurniture Company for making online payments, manage its supply chain management,inventory management systems and for automated data collection. Main purpose of E commercemethod is expanded business activities through internetDifference in between E commerce and E business E commerce and E business both the there are use for similar purposes but have somedifference. E commerce means trading over the internet and its is considered as commercial2

transaction. It can be done through only by using internet. On the hand E business refers torunning business using internet and it is considered as business transactions. It can be donethorough via internet, intranet, and extranet. Social media Social media are computer mediated technologies that allow and sharing of information,ideas via virtual communities and networks (Mooney and Slobodian, 2016.). This is highlyinteractive tools which is used by organization for creating interaction with customers. SmartRestoration Limited can use this tool for making direct communication with customers. E mail marketingE mail marketing tools which is used by company for promoting its products through Email. It can be defines as process of sending commercial messages to group of people usingemail. Benefits of internet marketing Enhances of sales Through internet marketing Smart Restoration limited can increase it sales by makingwider distribution network. With help for this company can offers wider rages of products andservices as compared to its stores and lower prices. Add valuesIt can be achieved through IM by offering extra benefits. With help of internet companycan receive reviews and develop its products as per customer’s feedbacks. Save costsThrough internet company make communication with its customers via e mail, whichreduces sales services transactions staff, print and postage costs. 1.2 Internet-Marketing MixThe marketing mix refers to four ps such as product, price, place and promotion. It isconsidered as essential part of formulating and implementation marketing strategy (Popa, Soto-Acosta, and Loukis, 2016). The internet marketing mix incudes products, promotion, price,place, people, process and physical evidence.Smart Restoration Limited deals with refurbished office furnitures systems for expandingits business through internet marketing mix is beneficial for organizations. It gives new3

opportunities to entity for framing inform strategy developments with existing services and withcompetitors. E productIn this element entity offers its products through online. For enhancing sales throughonline platform company has to create good portfolio and need to assess customers’requirements by receiving feedback. Through this feedback entity modify its existing products ordevelop new products (Wang, W.T., Wang, Y.S. and Liu, E.R., 2016). In this elementorganization has to provide information about product. There are three types of products whichincludes Core product, actual products, and augmented products. Core products includesintangible products which add more values in products. Actual product means in which a personthink about generic banner of products and augmented product's incudes nonphysical part ofproducts. Main benefits of E product is that it add more new customers in business by offeringcomplementary services so buyers can easily search out required things. Benefits of E product isthat it gives wide range to its customers and assist to company for conducting online research. E priceUnder this element entity set pricing polices for its products or services. There are twotypes of approaches which can be used by Smart Restoration Limited for setting prices of itsproducts In this element firm need to measure consumers behaviour and set prices as peravailability of product. Furniture Company also give full information about product prices onwed portal to consumers (Goi, 2015). The main implication of E price is it increasestransparency, downward pressure on price and includes new price approaches. E placeIt refers to way how to distributed products to customers. E place includes place ofpurchases which is company's website, new channel of structures channels conflicts whichincludes different medium and virtual organization entity's websites and social media.Aim ofplace is to maximise its customers through expanding its distribution channel and minimisingcost of inventory, transport and storage (Schneider, 2015). In online business place refers toreach to potential customers to sell and distributed its product. For online platform placeconsiders online portals, social media and product comparison sites. E promotion4

It refers to how marketing communications are used to inform customers and otherstakeholders about entity's products. For promotions communicating organization can useadvertising, sales promotions, public relations and direct marketing. E PeopleIn this element make customers aware about company's products. Marketing E mails canbe send to consumers for making aware to them about entity's products and services. E process It includes about how customers make purchases of entity's products. Smart RestorationLimited includes different modes of payments such as credit card, debit card, effective deliveringprocess and receiving feedback form its customers. E physical evidenceFor physical evidence company includes interoperability and making links with othercompany sites. Smart Restoration Limited can use internet for promoting its products via searchengine tools, emails, newsletter and social media (Akgün, Keskin and Ayar,2014). It assists toentity for promoting products and targeted customers 1.3 Compare internet marketing tool There are various types of marketing tools which can be used by Smart RestorationLimited in order for expanding its business. These online marketing tools assists to entity forexpanding its business through online platform. Below gives are various elements of E marketingtools. You TubeBy using this tool company can promote its products on national and international level.Through this entity can increase its sale and capture the large market share (Rossi, 2014). Forthis, organization can use small promotional videos related to its products and new offers inorder to gain more customers. Through this Smart Restoration Limited also explains itsoperational process for creating better transparency BlogsIt is better tools as compare to you tube. Through blog entity give in depth knowledgeabout entity products and services. It is the easiest way to add content and easy to link with othertools such as social media. It can also access through mobile and receive customers review. Newsletter5

It is that tool which is used by company for distribute about ist products or services to itscustomers (Melamed, A. and et.al,2013). It generally can be delivery through e mail a gain morecustomers. It is tool which contains zero cost and effective method for attracting customers ascompare to you tube and blogs. Under this method Smart Restoration Limited send emails to itscustomers and other stakeholders for about entity new offers, products or new services. Its alsoassit to them for developing ist markets. Through this company offers different types offurnitures design and its prices offers. By using this tool organization make aware to its buyersabout various schemes such as discount offers, new features etc. which assist to them forenhancing sales. Affiliated marketingIt is process of earning a commissions by promoting entity's products. In this processindividual promotes product and earn piece of profits after sale (Hollensen,, 2015). In thismethod online retailer pay commission to an external website for generated sales form itsreferrals. This is most effective tools which can be used by Smart Restoration Limited forselling its products and make aware to customers. Through this online partnerships companycan generated more sales and capture market share. Social media managerA social media manager is the individual in an organization trusted with monitoring ,contributing to, filtering, measuring and otherwise guiding the social media presence of brand,product, individual or corporation (Strauss, J., 2016.). The furniture company can use these toolsfor monitoring its social media activates. 1.4 Interactive order processing Interactive order processing is defined as the basic for e commerce in order to bepresented online businesses to customers authentic brands, easy, service. The main aim ofinteractive order process is organized the whole process with specific order ( Smith, . & Chaffey,(2005). Interactive order processing is an integral part of E- commerce. It involves various stepswhich are followed by consumers while buying products through internet. Following are steps ofinteractive order processing of Smart Restoration Limited Order processingIn this user created a request for buying products form entity's official websites and thenenter requires details about products so order can further process and details share with suppliers.During whole process data are saved by entity on database server. 6

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