Pay Per Click (PPC) Advertising Strategies
Added on 2020-02-05
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Internet Marketing
Table of ContentsInternet Marketing....................................................................................................................2INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing..............................................................................................11.2 Evaluation of internet marketing mix....................................................................................21.3 Comparing internet marketing tools, eTools that will be used..............................................31.4 Interactive order processing...................................................................................................3TASK 2............................................................................................................................................4TASK 3............................................................................................................................................43.1 Importance of secondary market research.............................................................................43.2 Online Survey........................................................................................................................53.3 Demonstrate of use of electronic customers relationships marketing to manage customersinteractions...................................................................................................................................74.1 Outline of internet marketing plan.........................................................................................84.2 Poster on pay per click advertisements..................................................................................1CONCLUSION................................................................................................................................1REFERENCES................................................................................................................................11
INTRODUCTIONThere are many organizations that deliver their customers with similar set of products andservices. Ultimate aim of any firm is to gain maximum profit. This is only possible when theywill be able to understand needs and requirement of customers (Fan and Tsai, 2010). With thisrespect, there are different set of strategies that are implemented by the firm to develop strongcustomer base. In this context, internet marketing is a type of tool that helps the firm to deliverinformation and raise brand image for the products and services that are delivered by the firm.Present report is about Smart Restorations Limited which deals with selling and buying ofrefurbished office furniture systems. This report covers the elements of internet marketing.Further, it covers the mechanics of search engine marketing. Moreover, it covers conductingsecondary market research in order to gain understanding of industry (Fan and Tsai 2010).Lastly, it also includes use of electronic customer relationship marketing that can be used tomanage and analyse customer interactions. TASK 11.1 Elements of internet marketingThere are different type of marketing elements that are involved in internet marketing.All these are helpful enough for Smart Restorations Limited to deliver their customers withadequate services. With this respect, below given are elements of internet marketing:Social media marketing: In this modern, the use of internet is increasing. With thisrespect, there are different social sites that are effective platform to provide information tocustomers (Filo and Funk, 2005). In this context, it includes YouTube, Twitter, Facebook,LinkedIn, etc. These develops an opportunity for two way communication in which firms get tohave effective interaction with customers. Further, it enables them to know the perception ofpeople towards the services and goods that are delivered by Smart Restorations Limited.Web design: This a type of platform which the opportunity to organizations to developstrong presence in internet. There are various ways with the help of which diverse set of designsare developed through which customers get attracted. People prefer to make use of websites thatare user friendly (Chaffey and et.al., 2009). Further, it includes tools like FLASH and JAVA,these enable to develop friendly engine websites to customers. 1
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