Importance Of Mobile Application

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research...........................................................................................................1
Background of the Research.......................................................................................................1
Significance of the Study............................................................................................................2
Research Aim..............................................................................................................................2
Research Objectives....................................................................................................................3
Research Question.......................................................................................................................3
Time scale...................................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Introduction.................................................................................................................................4
2.1 Role of mobile applications to connect with people at marketplace....................................5
2.2 Analyse importance of mobile applications in increasing productivity of Mr. John
Watches.......................................................................................................................................6
2.3 Assess the impact of using mobile applications in retaining loyal customers for longer
period of time..............................................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Types of Investigation.................................................................................................................7
Research philosophy...................................................................................................................8
Research approaches...................................................................................................................8
Research design...........................................................................................................................8
Data sampling..............................................................................................................................9
Data collection............................................................................................................................9
Ethical consideration...................................................................................................................9
CHAPTER 4: DATA ANALYSIS..................................................................................................9
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................19
Recommendations ....................................................................................................................19
Conclusion.................................................................................................................................20

Title: To analyse importance of mobile applications and its effect on organization profitability
and customer satisfaction. A case study on Mr John Watches.
CHAPTER 1: INTRODUCTION
Overview of the Research
In today's scenario, mobile application play vital role in developing as well as enhancing
overall performance of the company at market place. Along with this, each and every person use
mobile or smartphones as a result they develop their knowledge as well. As number of
companies are also trying to use mobile applications within the business activities with the
purpose of enhancing the profitability level. In addition of this, small business and start-ups also
use mobile device to run their activities effectively through which company can promote their
products in front of customers (Beetham and Sharpe, 2013). The main purpose of every single
business organization to expand their activities in various areas. As mobile application comes
under digital technologies through which firm easily enhance their productivity. This will reduce
cost and time which directly contribute in creating customers base. In context of Mr. John
Watches, they also use mobile application through which they communicate with their target
customers and provide them information of quality products. With the help of this firm can attain
set goals an d objectives in an appropriate time frame. The main objective of this company is to
expand their business activities in another countries with the purpose of attaining higher success
at market as compare to its rivals.
Background of the Research
As small companies are play essential role in developing economic growth of the nation
by providing quality services to local people. In this company also use mobile application to
improve their performance. Today's modern time, every individuals use smartphones or mobile
application in their daily life in which they make their activities simple and digital as well. Along
with this, it is not an easy task to attain success in market so that firm have to make their
activities smart and appropriate. By using mobile and digital technologies comp[any easily
capture competitive place in market by creating strong customer base. Mr. John Watches is
famous watch company which operate their business at small scale but now they wants to use
new and innovative technologies within their organization so that they can easily increase
profitability (Benckendorff, Sheldon and Fesenmaier, 2014). As Mr. John Watches sell quality
watches to customers by understanding customers needs and wants. For attaining better
1

satisfaction of the customers firm may offer quality services to their customers as per affordable
cost. This will improve company image and goodwill in market by capturing customers attention
towards its watches. In addition of this, mobile application help firm to invite larger number of
customers by providing information about products which may leads in developing competitive
image in front of customers and competitors as well. Furthermore, implication of mobile
application is more important for company to attract customers by producing quality product and
services according to buyer taste and preferences. One of the main advantage of using mobile
application is to cater customers demands in which they promote their watches in market to gain
their attention.
Significance of the Study
It is one of the important part of whole research project as it helps in reducing the
chances of arising issues. As the entire research is based on analysing importance of mobile
application within the company. This will contribute in establishing positive brand image and at
the same time also enhance the economic growth of the company. In present modern world,
every person are highly depend on the mobile applications as they use this in every activities.
With the help of this they make their life digital and comfortable as well (Bizirgianni and
Dionysopoulou, 2013). Thus, Mr, John Watches also use various mobile application to connect
with their target customers, through which they cover various areas to offer products. This will
contribute in enhancing string customers base. Along with this, for attaining better success at
market place, company should provide effective training and development programs to their
workers so that they can easily understand how to implement mobile application within their
business activities. By this, firm make their process more effective and also established positive
brand image in competitive market.
Research Aim
This part is more important which refer to research statement of title. As it cover al the
targets and goal of the study through which researcher can attain positive outcomes. Entire study
is highly based on its aim as it contribute in drawing valid conclusion to develop the chances of
attaining desirable results. Along with this, it is predetermined statement which aid in carry out
the whole research in systematic way. In this, the main aim of this research is “To analyse
importance of mobile applications and its effect on organization profitability and customer
satisfaction”. A case study on Mr John Watches.
2

Research Objectives
It is one of the important part of research which is based on its objectives. The main aim
of this research is to evaluate the impact of mobile applications which may helps in satisfy
customers by providing them better services. With the help of this firm attain set target in an
appropriate time frame (Brynjolfsson and McAfee, 2012). Along with this, it also helps in
determining the issues and other elements which consider in whole research. As all the research
objectives are as follows:
 To determine role of mobile applications to connect with people at marketplace.
 To analyse importance of mobile applications in increasing productivity of Mr. John
Watches.
 To assess the impact of using mobile applications in retaining loyal customers for longer
period of time.
Research Question
Under this part of research, researcher set some question as per aim in order to define the
ways to enhance overall performance level of the company. For this researcher take views and
opinion for various authors to addressing research question. This will helps in reducing the
chances of arising any kind of issues and conflicts. As there are some research questions are as
follows:
 What is role of mobile applications to connect with people at marketplace?
 How to analyse importance of mobile applications in increasing productivity of Mr. John
Watches?
 How to assess the impact of using mobile applications in retaining loyal customers for
longer period of time?
Time scale
3

CHAPTER 2: LITERATURE REVIEW
Introduction
It is also an important part of research in which investigator allow to different authors to
give their views and opinion with the purpose of determining the end results. With the helps of
this, investigator easily take final decision in an appropriate way. In this, researcher use articles,
newspapers, magazines, journals and many more to gather relevant data and information towards
the research topic. As it directly helps in drawing valid conclusion in systematic way.
4

2.1 Role of mobile applications to connect with people at marketplace
According to Brynjolfssonb and McAfee, (2014), mobile applications play significant
role in developing performance level of the company at market place. For attaining success in
market place, company have to use mobile technologies to connect with their target customers
with the purpose of attaining better success in market place. If a company effectively use mobile
applications then they effectively communicate with their customers and at the same time also
understand their needs and wants. Along with this, Mr John Watches use various mobile
application to sell quality products to customers and also attain their satisfaction level. As a
result company enhance the chances of grabbing customers base within the company which
directly contribute in attaining larger market share. In this, context there are some effective roles
which my helps in connecting with their customers in order to influence them to consume
company products and services. This will directly contribute in accomplishing positive brand
image at market place. Provide values to target customers: Every business organization tries to provide values
to their target customers as per their needs and demand which directly contribute in
engaging customers. By this Mr. John Watches easily influence their consumers to buy
company products. For attaining higher success, firm should increase interaction with
customers. This with increase loyalty of customers within their organization. Build a strong brand image: One of the main advantage of using mobile applications
within the business helps in increasing brand image. By this company promote their
products and services in market place and at the same time also aware their customers
towards the company services. This will contribute in establishing positive brand image
at market place. With the help of this, company attain competitive place in market by
retaining customers for longer period of time. Effective connection with customers: As mobile technologies are vital for company as
they easily connect with their customers and provide them information about products.
As per current scenario, every person use mobile and smartphones through which they
easily connect with each others. By using mobile application Mr. John Watches improve
their customers services which may build positive relation with their target customers.
 Boost profits: Mobile application may increase the customers satisfaction as company
provide better experience of buying to its customers. This will helps in encouraging
5

customers to buy company products and services. In context of Mr. John Watches, they
easily boost up their profitability level at market place as compare to its rivals. This will
aid in enhancing profitability and productivity level as well. It contribute in capturing
larger market share form its rivals.
2.2 Analyse importance of mobile applications in increasing productivity of Mr. John Watches
As per the point of view Buhalis and Foerste, (2015), in today's time mobile applications
are essential to communicate with customers as per daily basis. This will enhance the
profitability level of the company at market place. As mobile application consider as vital key
factors in overall success of the company in which firm easily connect with their target
customers to provide better awareness towards the company products and services. Along with
this, for attaining higher success, firm needs to develop effective ways to gain customers
attention towards the company products and services. In this context, there are some importance
of using mobile applications within the business to enhance profitability level at market place. Establish brand values: It is one of the important aspect in which Mr. John Watches
establish their positive image by capturing customers attention. By this they easily
provide quality watches to them with the aim of attaining their satisfaction level. This
will directly contribute in establishing positive brand image at competitive market. Cater customers demands: Mobile applications play vital role in inviting large number of
customers towards company products which may enhance customers attention. With the
help of this company interact with them and tries to understand their needs and wants.
With the help of this they provide them accordingly. Promote business and its products as well: Mobile application helps in promoting
business products and services with the aim of increasing the chances of attaining
competitive place in market. In context of Mr. John Watches also use Facebook, Twitter
to promote their services in front of customers as it helps in developing positive brand
image and at the same time also capture larger marker share from its rivals.
 Build better relation with customers: Under this, Mr. John Watches use various mobile
application as to connect with their customers as they easily develop positive relation
with their customers. This will helps in enhancing productivity level of the company at
market place.
6

2.3 Assess the impact of using mobile applications in retaining loyal customers for longer period
of time
As per the point of view Cohen and et. al., (2014), for attaining higher success at market
place, each and every company tries to implement the mobile applications within their regular
activities as they easily enhance customers base within their organization. It directly contribute in
establishing competitive image and at the same time also capture larger market share form its
rivals. In context of Mr. John Watches, they use various mobile application such as Facebook,
Twitter, Instagram and many more to promote their watches in front of customers with the
purpose of grabbing their interest. By this they can serve their services accordingly. This will
helps in retaining loyal customers for longer period of time. Along with this, they increase their
positive relation with number of customers by this they easily accomplishing their positive brand
image at market place and at the same time also cater customers demand. In addition of this, Mr.
John Watches produce their watches as per customers perception which may contribute in
retaining them. This will accomplishing positive image by capturing larger market place. In
addition of this, by interacting with people also aid in encouraging them to consume company
products to increase their probability level.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is an important procedures and techniques to determining relevant
information towards the research topic. In this section, the researcher allow to various authors to
critically evaluate the study to minimize the end goals and objectives. It includes various
methods and techniques to collect information with the purpose of establishing desirable target.
Thus, it is important for investigator to use right methods for carry out the research for drawing
valid conclusion.
Types of Investigation
As researcher use various type of method for collecting information. By gathering data
and information, investigator easily complete the research and draw a valid results. In this
context there are two type of methods such as qualitative and quantitative research. Both are
appropriate and also helps in gathering data about the topic. Qualitative research refer to the
quality of information to complete the study. On the other side, quantitative method is based on
numerical term, figures to analyse the information in effective manner. For this research,
investigator use qualitative method to carry out the study to attain positive outcomes.
7

Research philosophy
It is one of the important part of whole research as it define the way and pattern which
used by the researcher to carry out the study in systematic frame. Along with this, it includes
effective method to collect data and information with the purpose of attaining positive outcomes.
As it divided in two parts like interpretive and positivism. Both are appropriate as it leads in
collecting relevant information. In this, investigator use interpretive to collect as well as gather
relevant information to attain positive end outcomes.
Research approaches
It is also an important part of research methodology which define various type of data to
carry out entire research. With the help of this, investigator can easily find out right and
appropriate outcomes in systematic way. As in this, there are four types of research approaches
are as:
Qualitative research approach: It is also an effective approach which evaluate fact of the
study. It is based on analysing and recording data to accomplishing the positive results and
outcomes in systematic way. With the help of this, investigator can easily draw a valid
conclusion.
Quantitative research approach: This type of method is relate with the positive
paradigm in which researcher gather numerical data to established favourable results in an
appropriate way.
Pragmatic approach research: It is also an effective type of research which helps in
executing entire activities of the study. Along with this, researcher can use any kind of method to
draw a valid conclusion.
Research design
It is refer to the approach and method which define the pattern through which researcher
carry out the study with the aim of attaining positive result. It define methods, objectives, cost,
time and all the important method to effectively complete the whole research. With the help of
this investigator determine favourable outcomes in an appropriate time frame. It divided in three
parts such as exploratory, descriptive and experimental. In this research, investigator use
descriptive research design which helps in determining the issues in order to find out valid
solution.
8

Data sampling
This is also an important phase of whole research methodology in which investigator use
number of individuals to carry out the research because it is not possible for investigator to
include whole population to undertake an research. For this, there are various methods are there
which used by the researcher like, probabilistic and non probabilistic. In this researcher select 40
respondents by using sampling method of non probabilistic.
Data collection
This part is one of the important from entire research methodology through which
investigator collect as well as gather relevant information to carry out the study towards research
topic. In this there are two type of methods such as primary and secondary both are appropriate
to gather data towards the research topic. Primary method includes fresh and new data and
information which contribute in drawing a valid conclusion. On the other side, secondary method
includes books, journals, articles, newspapers ad many more to carry out the research with the
purpose of attaining desirable goals and objectives. For this research both primary and secondary
methods are used by the researcher.
Ethical consideration
At the time of carry out the research various issues and obstacles are faced by research
thus, it is important for investigator to effectively carry out the research with the purpose of
attaining positive results. Along with this, it is also important for investigator to make an
effective ways to ask all the question effectively and also keep information of customers
confidential. With the help of this researcher can easily complete all the task in appropriate
manner and attain positive and favourable results.
CHAPTER 4: DATA ANALYSIS
9

QUESTIONNAIRE
Q1) Does mobile applications are effective for developing organisational profitability?
a) Yes
b) No
Q2) What are importance of mobile application in business of Mr John Watches?
a) Enhance accessibility
b) Connect with customers
c) Develop consumer loyalty
Q3) What are measures adopted by Mr. John Watches as to retaining loyal customers?
a) Discount
b) High quality products
c) Cost effective
e) Good customer services
Q4) What are different mobile applications to interact with consumers?
a) Native application
b) Web application
c) Hybrid application
Q5) What are various sources of internet or technologies are used by Mr. John Watches as
to long run of business activities at market place?
a) Web pages
b) Mobile applications
c) Online sites
Q6) What are benefits of mobile applications for consumers?
a) Easy transactions
b) Time and cost saving
c) Easy product comparison
Q7) What is reason behind selecting of mobile applications by organisation?
a) Easy connectivity
b) Fast communication
c) Customer satisfaction
d) Availability of products
10

Q8) Does execution of mobile applications are helpful in giving long term advantages to
Mr. John Watches?
a) Yes
b) No
Q9) Does mobile applications develop more impact on customer satisfaction and
profitability of Mr. John Watches?
a) Yes
b) No
Q10) Recommend some ways through which firms can satisfy its target and potential
audiences.
THEME 1: Mobile applications are effective for developing organisational profitability
Q1) Does mobile applications are effective
for developing organisational profitability?
Frequency
Yes 25
No 15
11
Yes No
0
5
10
15
20
25
Column B

Interpretation: IN this modern era, mobile applications plays a necessary role in making
business successful and increase productivity of firm in an effective or proper manner. There are
40 respondents selected to know about their opinions as well as view points. There are 25
respondents which said that mobile application are more useful and better in order to develop
profit level of firm in significant way. On the other hand, there are 15 respondents which are not
agree with this given statement. There is a requirement of Mr. John Watches to use some other
methods or applications.
THEME 2: Importance of mobile application
Q2) What are importance of mobile
application in business of Mr. John
Watches?
Frequency
Enhance accessibility 10
Connect with customers 16
Develop consumer loyalty 14
Interpretation: Mobile applications play a necessary role in to increase profit level of firm.
There are many importance of mobile applications. On the basis of 10 respondents, mobile
applications are helpful in increase accessibility. There are also 16 respondents and according to
12
Enhance accessibility
Connect with customers
Develop consumer loyalty

them mobile application is helpful in connect with large number of consumers in significant
manner. 14 people said that through using mobile applications, loyalty of consumers will be
enhanced and they will retain towards firm for long period of time.
THEME 3: Measures adopted by Mr. John Watches
Q3) What are measures adopted by Mr.
John Watches as to retaining loyal
customers?
Frequency
Discount 8
High quality products 10
Cost effective 12
Good customer services 6
Interpretation: IN order to retain consumers at workplace, there are many different measures
which are adopted through Mr. John Watches. All measures are helpful in gaining advantage to
firm. There are 8 respondents which said that discount is an effective measures from which
consumers can be loyal towards company. The consumers attract towards better quality of foods
13
Discount
High quality products
Cost effective
Good customer services
0
2
4
6
8
10
12
Column B

so 10 respondents said about high quality of services. On the basis of view point of 12 people, it
is helpful in reducing cost. 6 respondents said that the measures which should adopted through
Mr. John Watches is effective customer services. If customer services will be better then they
will attract towards firm.
THEME 4: Different mobile applications
Q4) What are different mobile applications
to interact with consumers?
Frequency
Native application 12
Web application 18
Hybrid application 10
Interpretation: At market place there are many different mobile applications which help of
connect with people at market place in an effective or better manner. According to 12
respondents which said that native application is helpful in attract more consumers and through
this, people can live an device and accessed by icons on home screen of device. On the basis of
18 respondents web application is more useful because through websites, consumers can know
about the services and products which are offered through firm. On the other hand, 10
14
Native application Web application Hybrid application
0
2
4
6
8
10
12
14
16
18
20
Column B

respondents are agreed with hybrid mobile applications. It is a part of native as well as web
application.
THEME 5: Various sources of internet or technologies
Q5) What are various sources of internet or
technologies are used by Mr. John Watches
as to long run of business activities at
market place?
Frequency
Web pages 12
Mobile applications 15
Online sites 13
Interpretation: As per the above graphical presentation it get analysed that there are
several mobile technologies which can be acquired by business associations so as to get sustain
for long run at market place. Online sources supports these firms to get high competitive edge.
As per the viewpoint of 12 respondents, webpage is one of the important tool which could be
acquired by Mr. John Watches whereas 15 says that mobile applications are the best tool to
getting in touch with target audiences in a certain time period. Apart from this, remaining 12
15
Web pages
Mobile applications
Online sites

states that online websites helps companies to effectively run their working activities at
marketplace for long run.
THEME 6: Benefits of mobile applications
Q6) What are benefits of mobile
applications for consumers?
Frequency
Easy transactions 11
Time and cost saving 13
Easy product comparison 16
Interpretation: In present scenario, mobile applications has become of the crucial tool of
attracting customers towards a specific brand. It provides a great shopping experience to
customers as they can easily buy any products or services of the company in a single click.
According to the market survey it is assessed that 16 participants are saying mobile technologies
help in comparison between two different products, whereas 13 people states that it is time and
cost saving method because people can shop any time, any where and getting attractive offers.
Whereas remaining 11 says that it makes easy online transactions for target audiences.
16
Easy transactions
Time and cost saving
Easy product comparison

THEME 7: Reason behind selecting of mobile applications
Q7) What is reason behind selecting of
mobile applications by organisation?
Frequency
Easy connectivity 8
Fast communication 11
Customer satisfaction 14
Availability of products 7
Interpretation: In order to accomplish their goals and objectives business associations,
like – Mr. John watches has introduced its own mobile applications and websites so as to reach
wide range of customers in a certain time period. The above graphical represents that the main
reason behind choosing mobile technology is as it provides easy connectivity with the opinion of
8 customers whereas 11 says that makes faster communication with employees as well as
customers of the company. Apart from this, acquisition of mobile technology supports to make
products availability according to 7 participants whereas 14 states that it helps in obtaining
higher customer satisfaction level.
17
Easy connectivity
Fast communication
Customer satisfaction
Availability of products
0
2
4
6
8
10
12
14
Column B

THEME 8: Mobile applications are helpful in giving long term advantages
Q8) Does execution of mobile applications
are helpful in giving long term advantages
to Mr. John Watches?
Frequency
Yes 25
No 15
Interpretation: Implementation of mobile technology supports in providing long term
market growth and success to a business association. As per the market survey, it get evaluated
that 25 customers are totally agreed with this statement because it built buyer's trust and faith
towards a brand by generating brand awareness. Apart from this, 15 states that firms need to
make further arrangements in order to run effectively for long run.
THEME 9: Mobile applications develop more impact on customer satisfaction and
profitability
Q9) Does mobile applications develop more
impact on customer satisfaction and
Frequency
18
Yes No
0
5
10
15
20
25
Column B

profitability of Mr. John Watches?
Yes 28
No 12
Interpretation: Adoption of mobile technology has a vast impact on customer
satisfaction level as well as raising profitability of the company. By using such apps managers
can easily interact with their target and potential customers and make them aware about future
offerings of the company; it led to build strong brand recognition. The above mentioned diagram
states that there are over 28 customers agreed with this statement whereas 12 states that firm also
have to develop other strategies and policies to achieve higher customer satisfaction level.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
Recommendations
By assessing the overall information it is recommend to small business associations as
they are required to implement new and innovative technology within working processes so as to
improve the quality of services and gain high competitive edge. It is suggested to Mr. John
Watches that they should conduct an effective marketing research so as to recognise needs and
19
Yes No
0
5
10
15
20
25
30
Column B

wants of customers and must tries to fulfil the same in an affective manner. Small business
should execute maintain strong relations with customers so as to stay strong in the market and to
pass on their ability as well as to expand its advantage. Apart from this, they should also focused
on providing training and development assistance to employees as they can learn technical skills
and implement the same while performing working activities and processes. In order to improve
efficiency of employees and extend profitability small business can measure performance level
of each individuals and give them rewards like compensation and pay benefits. Firms can also
introduce their own applications so as to increase customers' accessibility towards products and
services of the company.
Apart from this, to increase market growth and viability, small business can improve
efficiency of their services by making websites attractive and easy to access. For gaining high
customer satisfaction level, entrepreneurs have to emphasised on expanding quality of their
services and make them able to satisfy customers' desires in the best possible manner.
Management should also determine current market trends and hire a personnel who can handle
all online marketing activities of the company so as to reach large group of customers in a certain
time period.
Conclusion
From the above mentioned report, it get concluded that mobile technology or applications
plays a crucial role in attaining growth and viability at marketplace. It supports small business to
access products and services of the company and improve the credibility of their products and
services. Along with this, the report has stated an overview of important of mobile technology or
software for SMEs in respect of accomplishing their goals and objectives. The present research
is conducted so as to determine that how mobile applications can satisfy needs and wants of
customers in the best possible manner. Mr. John Watches is the consider small business for
completion of this research study. Mobile technologies or software is a significant idea in which
different components of computerized Innovations can be implemented. It is an effective
technique in actualizing viable customer relationship as to accomplishing high development and
growth through catching a wide region of market in this cutting edge business across the real
rationale of firms. It also offers assortment of products and services which are useful in
satisfying the essential wants of individuals in organisational context. Furthermore, digital
transformation can gives different advantages to clients through making their transactions simple
20

and agreeable over the globe. In the current aura, small businesses are focused on giving various
web benefits as to building legitimate buyers relationship which make an incentive and create
opportunity for them to gain high profit margins in a certain time period. Thus, it is fundamental
for the mentioned business organisation to achieve its goals and objectives and improve market
growth.
21

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