Effect of Digital Technology for Enhancing HRM

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research......................................................................................................1
Background of the research....................................................................................................1
Significance of the study........................................................................................................2
Rational of research ...............................................................................................................2
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Time Scale:.............................................................................................................................4
CHAPTER 2 LITERATURE REVIEW .........................................................................................6
Effect of digital technology for enhancing HRM activities of an organisation by way of
training and development.......................................................................................................6
Influence of Mobile application on business organisation and their profitability..................6
Need of best Mobile application in performing various business related operations.............7
Effect of recommended digital technology on the business growth and development.........8
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
Research Philosophy............................................................................................................10
Research Approach...............................................................................................................10
Evaluation of qualitative and quantitative method ..............................................................10
Primary and secondary data..................................................................................................11
Data Sampling......................................................................................................................11
Questionnaire: ......................................................................................................................11
Research Design...................................................................................................................13
Ethical Consideration...........................................................................................................13
CHAPTER 4: DATA ANALYSIS ...............................................................................................15
CHAPTER 5: RESEARCH OUTCOMES....................................................................................24
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................25

RECOMMENDATION: ......................................................................................................25
REFLACTION ....................................................................................................................26
CHAPTER 7: CONCLUSION ....................................................................................................27
REFERENCES..............................................................................................................................28
APPENDIX ...................................................................................................................................30

TITLE:
The implications of digital technology on Incite Marketing Planning Limited for
enhancing HRM activities by way of training and development.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital technology is more effective and useful tool for increasing human resource
management activities. It is the role of HR manager is to arrange training programs to their
employees. By attending training class, workers of the company is able to easily deals with
business clients. Digital technology refer as the branch of engineering or scientific knowledge
that deals with the practical use of computerized or digital methods, systems, devices etc. In
includes entire kind of electronic applications and equipments that use data in parallel form of
numeric code (Digital strategy and capabilities to win in a digitized world, 2017). The explosion
of digital technology is developing, adopting and mutating speedily that firm can access the
progress and growth in essential manner (Sharon and Dori, 2015). In this report selected digital
technology is mobile application. It is a type of application software planned to run on a mobile
device including tablet computer or smartphone. This report is based on Incite Marketing
Planning Limited that decide to implement mobile technology in their business operations. It
help them to improve their profitability by providing entire information to the customers. This
information mainly related to marketing planning, brand planning etc. It is of utmost essential for
an organisation to adopt these technology so as to increase their core competencies and
capabilities. In particular information technology manager of business is thinking of adopting
mobile application that will enable different software to attract with their consumers.
Background of the research
Incite Marketing Planning Limited is a chosen small business for this research project.
Its operates their business as a strategic research consultancy. Company specialises in offering of
different services such as brand consulting, marketing planning, market landscaping, innovation
strategic customer journey, segmentation and brand planning to the B2B. The firm serves clients
in technology, FMCG, pharmaceutical industries and financial services. Company was
established in 2000 and located in London, UK. In order to attract large number of customers in
single time Incite Marketing Planning Limited decide to implement mobile technology in their
business activities (Smith, Gonin and Besharov, 2013). It is one of the best and useful tool for the
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organisation to maintain strong relationship with their clients and achieve better outcomes within
preset time duration. With the use of digitalisation company is get advantage by decreasing it
time and cost on its different business activities such as operational, production, marketing etc.
Further it will also to support company to organise extensive study for gathering view points of
its clients and therefore revolutionising its services as per their demand and requirement.
However adopting mobile application in organisation is not easy for them because during
implementation of such technology they face large resistance from the employees (Stoshikj,
Kryvinska and Strauss, 2014). Therefore, to successfully develop digital technology in its
different activities like operation, marketing, production etc. it is needed for the administrator of
Incite Marketing Planning Limited to motivate and promote their workforces to adopt the new
technology by enhancing profitability and productivity of firm. Digital technology is valuable
and useful technique for the company to improve their human resource activities by way of
providing training and development program to their workforce. It will essential and significant
for the organisation to achieve their long term goals and objectives within preset time duration.
Significance of the study
Research is important and essential way for the every organisation to identify market
trends and customer perception about their services. This research is based on impact of digital
technology on enhancing business growth and profitability. Goal of the company is to expand
their business operations and activities at different place. So in this they need to implement
mobile application which beneficial for them to aware their target audiences in single time. Basic
motive and purpose of the research is to identifying the influence of digitalisation on business
activities including marketing, operational and so on (Leach, 2014). Incite Marketing Planning
Limited is concern of developing digital technology in its operations which help them to achieve
better results. The main reason of organising research project is to identifying the importance of
mobile technology in various activities of company.
Rational of research
Main reason behind selecting this topic is to implicate the impact of digital technology
for enhancing human resource activities by way of training and development within Incite
Marketing Planning Limited. It is more essential and effective topic that help a researcher to
enhance their literature review skill, data analysis and interpretation skill. It is another essential
part of the research which define main purpose of conducting research. This report is based on
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influence of mobile application on business profitability and growth. Therefore, main reason of
the company for conducting this research is to identifying the relationship between mobile
technology and growth and profitability of company.
Research Aim
This is introduce as one of the main part of research project that is fundamental for an
investigator to apply while developing structured and authentic study. The main aim of this
research project is “The implications of digital technology on Incite Marketing Planning Limited
for enhancing HRM activities by way of training and development.
Research Objectives
Objectives of research is a concise, declarative and clear statement, which gives accurate
way to investigate the variables. It is based on two variables, one of dependent and second one is
independent (Marston and et. al., 2011). The research objective is closely associated with the aim
of project. In this mobile application is the independent variables and company growth and
profitability is a dependent variables. For example: profitability and growth of the firm is based
on mobile technology. There are some objectives of research which are frame with the help of
research aim.
 To implicate the digital technology for enhancing HRM activities of an organisation by
way of training and development.
 To investigate the influence of Mobile application on business organisation and
profitability of Incite Marketing Planning Limited.
 To ascertain the requirement for implementing mobile application in improving
businesses operations.
 To evaluate the effect of recommended mobile application on the business growth and
development.
Research Questions
It is another part of research which is based on research objectives. It is an soluble
inquiry into a particular issue or concern. In addition, it is an organized and inquisitive statement
of the specific topic. A research question is refer as a fundamental and essential core of a study,
research project or review of literature. Following are some research questions:
 What are the importance of digital technology for enhancing HRM activities of an
organisation by way of training and development?
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 What are the influence of Mobile application on business organisation and profitability of
Incite Marketing Planning Limited ?
 What the requirement for implementing mobile application in improving businesses
operations ?
 Which are the new technologies that effects growth and development of business leading
Incite Marketing Planning Limited to success?
Time Scale:
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