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The Impact of Mobile Technologies on Business

   

Added on  2020-10-22

24 Pages6680 Words268 Views
Research Project

Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1CHAPTER 2: LITERATURE REVIEW.........................................................................................2CHAPTER 3: RESEARCH METHODOLOGY ............................................................................5RESEARCH 4: DATA COLLECTION AND ANALYSIS............................................................9CHAPTER 5: CONCLUSION AND RECOMMEDATION .......................................................205.1 Conclusion...........................................................................................................................205.2 Recommendation.................................................................................................................20REFERENCES..............................................................................................................................22.......................................................................................................................................................23

TITLE: To evaluate the impact of mobile technologies on business to enhance sales andprofit. A case study on Virgin Media.CHAPTER 1: INTRODUCTIONProject DescriptionIn today's modern era, digital technology is one of the important aspect which help inenhancing the profitability level of the company at market place by influencing customers toconsume its services. As number of people use digital and mobile technologies within their lifefor making more easier. In this, one of the main advantage of using mobile technologies is that itdefine number of ways to execute as well as implement the business activities in most effectivemanner. Along with this, it also includes various communication tools through which companyand its customers are easily connect with each other. With the help of this, firm influence as wellas encourage customers to consume company products and services. For attaining success inmarket place, it is more important for company to use new and innovative technologies withintheir activities which may enhance their productivity level at market place (Manda And et. al.,2016). It also helps in manufacturing quality products and services and at the same time they alsoinvite large number of customers. Mainly, concept of digital technologies consider variousactivities such as software, mobile applications, electronic systems. All these helps in makingright decision in which firm enhance their profitability level by delivering better services. Inaddition of this, mobile and digital technology provide better support by determining new andinnovative ways to implement entire activities of the business with the purpose of attainingdesirable goals and objectives. By this, firm easily adopt changes and also determine thecustomers needs and wants. This will contribute in establishing competitive position at marketplace. Research aims and objectivesUnder this, the main aim of research is based on digital technologies through which firmenhance their productivity level at market place. “To evaluate the impact of mobile technologieson business to enhance sales and profit. A case study on Virgin Media.”ObjectivesTo evaluate the implication of mobile technology on organizational activities and itsprofitability as well.To determine various tools of digital marketing for improving the operational activities.1

To analysis the impact of digital technologies for attaining customers satisfaction. QuestionsHow to evaluate the implication of mobile technology on organizational activities and itsprofitability as well ?What kind of tools of digital marketing for improving the operational activities?How to evaluate the impact of digital technologies for attaining customers satisfaction ?CHAPTER 2: LITERATURE REVIEWThis is one of the important part of whole research in which various authors give theirviews and opinion to collect relevant information towards the research topic. With the help ofthis investigator easily understand the research topic to take right decision. By this they easilydraw valid and appropriate conclusion. Along with this, it also make better solution of the issuesthat arise at the time of carry out the research. This section include research question to getanswers form different authors to determine the actual result of the study in appropriate way. According to Moberg And et. al., (2014), digital technology is one of the importantactivity for business organization to attain growth at market place by managing entire activitiesof the company. As per modern scenario, every business organization use digital technologies formaking their process easy and smoother. By using this company easily determine customersneeds and provide them accordingly. With the help of this customers are satisfied by companyproducts and services. Furthermore, one of the main advantage of digital and mobile technologyis to grab customers attention by promoting their products and services in market place. In thismanager of the company undertake an effective research for evaluating market trends andcustomers preferences which may aid in attaining competitive advantage in market for companycompetitors. On the other side firm easily expand their business activities in new areas.As per the point of view Moeller and Brady, (2014), in any kind of industry, concept ofdigital technology contribute a lot as it my increase the chances of inviting large number ofpeople towards the company products. As it also define various tools for business to promotetheir services and data of the products to as company easily enhance their productivity level atmarket place. In this context, the main reason behind using digital technologies is createcustomers base and positive brand as well. Under this, email, paid social media, customersservices affiliate marketing and so on. All these are major part of the digital technology in whichVirgin Media carry out effective promotional activities with the aim of providing satisfaction2

level to customers by providing quality services as per their demand. On the other side, mobiletechnology also play vital role which also consider as a digital technology in which firm operatetheir services and at the same time also connect with large number of people. By consideringadvanced technologies firm make their process and activities more effective and also reduce thechances of arising any kind of issues. It directly contribute in improving the operational activitiesso that company easily promote their services in front of customers in single time. As mobile andIT device also change the way of company to do the business. In this, they easily developinnovative way to set their target to offer products to customers in order to achieve theirsatisfaction. With the help mobile technology company make better connectivity among workersand customers. It directly contribute in enhancing the chances of taking competitive place inmarket place. According to Nicholas and Steyn, (2017), technology also make effective process inwhich company easily communicate with their target customers. This will help in easilyunderstanding issues and queries and also resolve effectively. It directly contribute in makingbetter coordination among all the activities and in order to enhance profitability level of thecompany at market place. In this context, firm easily improve their performance by invitingvarious customers towards its products and services. Context of digital technology define variousbenefits through which firm enhance their positive brand image:Maintain coordination: Using technology within the business may helps in brining bettercoordination among all the activities of the company by implementing appropriateactivities. It also helps in eliminating the ways which impact on operational activities innegative manner. With assistance of this, workers easily manufacture as well ascoordinate all the functions. This will increase the chances of attaining better success atmarket place. Enhance productivity: Digital technologies are beneficial for each and every businessorganization as it define various opportunities in which firm and workers both areexecute their activities with the purpose of attaining positive outcomes. This will enhanceproductivity level at workplace as they motivate and encourage to attain company goalsand objectives. On the other side, by communicating with customers to evaluating theirdemand towards the products. 3

Effectively communicate with their target customers: In order to increase sales of thecompany, it is important for business to use effective way to communicate with theirtarget customers. This will aid in understanding their needs and wants. Along with this,appropriate communication channel to interact with their customers and provide theminformation and data of the products so that they easily influenced and consume itsquality products. This will contribute in enhancing the customers base which enhance theproductivity level of the company. On the other side, firm use TV, social media,advertisement and various ways to communicate with customers to encourage them inorder to consume services for fulfilling their needs and wants. It directly contribute incapturing larger market share form its rivals. Broaden customers bases: Technology help business to operate their business in new andcompetitive market. As Virgin Media cover local and global areas to serve their internetservices with the aim of grabbing customers attention. This will aid in increasing theprofitability level of the company at market place. In this concept, the retail website alsoa common and famous way in which business easily sell their products in various marketsat affordable cost. It build in better relationship with their customers in order to capturelarger market share form its rivals. Along with this, internet advertising also may help inreaching large number of customers through web banners and ads. This will aid inincreasing the profitability level of the company at market as compare to its rivals. Reduce unnecessary cost: By using digital technologies company may cut down theirprice by manufacturing quality products. As Virgin Media use mobile technologieswithin their activities for maintaining record their day to day expenses so that they maketheir process more effective which directly contribute in reducing the chances ofcomplexity. In addition of this, firm also make customers information confidential inorder to retain loyal customers for longer period of time. Furthermore, concept of digital technology is must for business organization in recenttime as it define various ways to enhance productivity level of the company. As the major benefitof technology is that it aid in expanding the business at global level for attaining higher success.Thus, it is vital for manager of the company to analysis the impact of digital technologies withinthe operational activities so that they easily understand the requirement at workplace. Foreffective implementation of digital technology company should have adequate information4

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