Work Trends and Employee Motivation

This assignment requires students to analyze contemporary workplace trends and their influence on employee motivation and performance. It delves into topics like the changing nature of work, the importance of rewards and recognition, and the role of self-efficacy in driving creative performance. Students are expected to draw upon scholarly research from various sources to support their analysis and provide insightful commentary on the future of work.

A Study on Employees Work
Motivation and its Effect on
their Performance and
Business Productivity

Table of Contents
CHAPTER 1 INTRODUCTION.....................................................................................................1
TOPIC- A Study on Employees Work Motivation and its Effect on their Performance and
Business Productivity- Diacom Telephony.....................................................................................1
INTRODUCTION...........................................................................................................................1
Background..................................................................................................................................1
Rationale......................................................................................................................................1
Research aims and objectives......................................................................................................1
Methodology................................................................................................................................2
Plan and procedure.......................................................................................................................2
CHAPTER 2 LITERATURE REVIEW..........................................................................................4
Introduction..................................................................................................................................4
Literature review..........................................................................................................................4
CHAPTER 3 RESEARCH METHODOLOGY..............................................................................8
Introduction..................................................................................................................................8
Research philosophy....................................................................................................................8
Research design...........................................................................................................................8
Research approach.......................................................................................................................8
Research strategy.........................................................................................................................9
Data collection.............................................................................................................................9
Sampling......................................................................................................................................9
Data analysis..............................................................................................................................10
Ethical consideration..................................................................................................................10
Reliability and validity...............................................................................................................10
CHAPTER 4 DATA ANALYSIS.................................................................................................11
Introduction................................................................................................................................11
Thematic analysis.......................................................................................................................13
CHAPTER 5 CONCLUSION AND RECOMMENDATION......................................................23
Conclusion.................................................................................................................................23
Recommendation.......................................................................................................................23

REFERENCES................................................................................................................................1

CHAPTER 1: INTRODUCTION
TOPIC- A Study on Employees Work Motivation and its Effect on their
Performance and Business Productivity- Diacom Telephony
INTRODUCTION
Background
In order to create positive work environment, every manager wants to motivate their
employees so that effect of performance could be understood. In addition to this, employee work
motivation is also increasing business productivity in successful manner. In Diacom Telephony,
several people work together to provide innovative and cost effective solution towards the
critical operations. The company is increasing their product quality and process control to
achieve creative position (Korschun, Bhattacharya and Swain, 2014).
Rationale
With respect to conduct this study, main aim is to relate employee work with its effect on
the performances. In this consideration, business productivity needs to be increasing to promote
creative results (Malik, Butt and Choi, 2015). Further, benefits are also developed in Diacom
company to make several innovations in the business. Present aims and objectives help to focus
on the employee work motivation which could create impact on the business performance for its
development. Different methods are also implemented at workplace which helps to conduct the
study in systematic manner.
Research aims and objectives
In order to focus on the present report, following aims and objectives have been
accomplished within the selected business:
Aim: “A Study on Employees Work Motivation and its Effect on their Performance and Business
Productivity- Diacom Telephony”.
Objectives:
 To understand the employee work motivation in the Diacom telephony industry.
 To identify impact of motivation on employee performance and business productivity in
chosen business.
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 To find relationship between employee work motivation and business productivity in
Diacom telephony. To recommend ways through which performance could be increasing in systematic
manner.
Research questions
 What do you understand by the employee work motivation in the Diacom telephony
industry?
 What is the impact of motivation on employee performance and business productivity in
chosen business?
 How employee work motivation and business productivity interrelated with each other at
Diacom Telephony?
 What are the ways you recommend to increase employee performance in Diacom
Telephony?
Methodology
In order to conduct the research, following elements and tools are implemented in the
business to accomplish desired results:
 There are two kinds of research philosophies exist such as interpretivism and positivism.
From the both, interpretivism philosophy has been selected (Goleman, 2017).
 Further, Descriptive research design is also implemented to attain creative results at
workplace. It helps to find out in-depth information towards the aim and objectives.
 In this way, inductive research approach has been implemented that creates proper link
with attain desired results in the business (Flick, 2015).
 Along with this, qualitative research strategy has been used that helps to implement
theories and models for the successful operations.
 In respect to collect data, primary and secondary both types of information is useful to
accomplish results.
 Simple random sampling method has been implemented to assess performance in small
group of members (Vaioleti, 2016).
Plan and procedure
In respect to accomplish aims and objectives, following activities have been designed as
per the time. Therefore, it will be achieved on time to perform different tasks.
2

Activities Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Defining
research
proposal
Defining
background
or rationale
for study
Literature
review
Deciding
aims and
objectives
Finalising
aims and
objectives
Devising
the
questionnai
re
Gathering
data
Examining
the data
Finding
Recommen
dation and
3

further
areas to be
considered
Final
Submission
4

CHAPTER 2: LITERATURE REVIEW
Introduction
In respect to conduct study on the employee work motivation, it is essential to focus on the
different consideration. It will help to develop systematic work performances towards the study
and it is related with telephony industry. In respect to consider literature review, different themes
have been made on the basis of analysis considered in systematic manner.
Literature review
Employee work motivation in the telephony industry
As per the view of Curado, Henriques and Ribeiro, (2015), growth of the
telecommunication sector is increasing all over the world from last several years. In the UK, it is
also growing to consider more creative functioning and outcomes to develop more profitability.
Increased growth rate and profitability helps to manage business that is more complex and
challenging nowadays. Telecommunication is facilitator in the socio economic advantages which
is increasing critical utility of the country. On the other hand, Kupiainen, Mäntylä and Itkonen,
(2015) stated that as the water and energy global dimension also develop continuously, it also
plays an important part in economic development. Telecommunication industry spends more as
the global share and GDP of the nation. Therefore, considerations of the economic, demographic,
technology, etc. are important elements in the business which makes positive impact on
telecommunication industry. In addition to this, Santos-Vijande López-Sánchez and Rudd,
(2016) argued that in the market analysis of telecom industry, it has been found that wireless
subscriber growth also takes place in the particular market of UK. In the emerging market, it
helps to increase revenue from current level of income and profitability in the country.
According to the point of Reefke and Sundaram, (2017), with the liberalisation in
telecom industry sector, digital technology continuously expands in UK. Furthermore,
corporation, privatisation and other elements of the business develop creativity and plays very
critical role for employee satisfaction. Human Resource Management (HRM) practices in
Diacom Telephony too increases its productivity. Therefore, regular changes are implemented in
this sector for developing profitability and effectiveness. Besides this, Sauermann and Roach,
(2014) explored their views that employee behaviour is related with the methods and enlarge
performances as well. When employees are satisfied, the chosen business will be able to increase
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service quality. Hence, it increases employee satisfaction and healthy work environment to
improve service quality at workplace. Skilful and enthusiastic employee plays key success factor
for continual expansion. In contradicting, Chughtai and Lateef, (2015) generated their views that
there are different people also considered their view for strong place which is important to invest
money for people. Building a strong performance culture and driving right level of motivation
across the world. In the observation, they stated that in the multinational telecom diversify their
market with high growth rate so that it increasing creativity in the business environment. The
organisation faces challenges to observe the people towards their buying behaviour.
Impact of motivation on employee performance and business productivity
As per the view of Santos-Vijande López-Sánchez and Rudd, (2016) motivation plays an
important role that can be viewed in two major perspectives. Motivation is the inner force which
drives individual to accomplish personal and professional objectives with internal and external
environment. Further, internal motivation considered aspect which works on a person to decide
seek and particular type of employment. In the company need to maintains employment with
Diacom Telephony. However, Huang, Xu and Farh, (2015) argued that it is quite difficult to
understand the motive of each person in business who works for the chosen company. Therefore,
it is essential to implement the common rules because it is increasing motivation level of
employees and their goals as well. Staff performance is major aspect that is needed to operate
creativity in the business.
In addition to this, Molina-Azorín, Tarí and Pertusa-Ortega, (2015) stated that motivation
is one of the important functions which make competitive edge in the environment. In this
consideration, forward look also focusing on the motivation of the people to attain business
targets. In respect to ensure that human resources are play very important role in successful
results and growth of the fundamental aspects. In order to deal with the technological changes,
companies need to focus on the HR development strategies. In addition to this, Landy and Conte,
(2016) said that there are different kinds of motivational theories considered in Diacom
Telephony that assists to make valuable understanding towards the effective results. Motivation
level is directly related with performances of job that affect to the customer satisfaction. There is
significant relationship between the level of motivation and promotional opportunities. With the
help of the performances appraisal, employees can be motivated towards the business objectives.
6

As results, it increases decision making capabilities. It is also recommended that the organisation
should focus on the improvement of work culture.
Furthermore, Brammer, He and Mellahi, (2015) explored their views that role of
induction and motivation in the business considered impact on the systematic review of
activities. As results, it makes high growth and profitability with new programs and development
of the business. Induction and motivation programs assist to follow up the programs that carry to
boost employee’s morale in the company. In this consideration, each person will reach new
heights so that their productivity and efficiency also increasing in systematic manner.
Organisation also invests for increasing desired performances that make happy them to perform a
particular job. Beside this, job also turned in the different form so that happiness increases on
their face. In the view of Shields, Brown and Plimmer, (2015), induction and motivation is
considered important role that make attraction of several people through group involvement. As
results, it helps to increasing the satisfaction level which know by employees in proper manner.
With the help of the several people participation, business can attain systematic results in proper
manner.
Relationship between employee work motivation and business productivity in Diacom
telephony
In respect to consider the view of Geraedts, van Mechelen and Anema, (2014), employee
work motivation and business productivity are interrelated with each other. In order to
accomplish desired results, there are many interacting forces exist that impact positively on
motivation. It includes major physical and psychological that impact on the productivity. For
example, performance appraisal, employee reward, employee selection, etc. On the other hand,
Katsaros, Tsirikas and Bani, (2014) argued that employees need to be ought forming policy in
the institution for strategic human resource motivation. Interrelationship with technical and
social system works together in which manager performs several operations and functions. In
telecom industry, operation manager includes technical system in which socio technical system
has been considered. In the environment, several people work together to perform technical
tasks. As results, it creates impact on the comfort, productivity and health.
However, Cooper and Barton, (2016) stated that human being can perform variety of
combination in different elements that impact positively in environment. Effect of these variables
work in tasks and individual adoption in the particular conditions. These factors are included
7

such as technical, task content, physical context, socio psychological, etc. Way in which human
and non-human resources included in the planned job has been also organised and controlled to
make high strength of the productivity. Motivation is also thought which can be impact as good
and bad performance among the employees in institutions. As per the suggestion of Alias, Abbas
and Nordin, (2016), motivation reflects in the relationship which implements creativity at
workplace. Conceptual framework is also intervening in the study which includes employee
training and development. Management development, recruitment, human resource power, etc.
assists to determine the productivity strength. Hence, it enables to staffing and leading functions
in the work environment.
Ways through performance could be increasing in systematic manner
As per the view of Kavanagh and Johnson, (2017), a telecom company need to
implement quick learning to gain 360 degree view of customers. In this consideration, marketing,
sales and other functions are implemented that are driven in the decision. Benchmarking and
study found that high margin in telecommunication companies tend to perform several functions
and gain insight information. Therefore, it is the best way to collect customer information.
Besides this, Bloom, Liang and Ying, (2014) said that digitise order management process
implements interaction with born digital online companies. Customers come and expect speed in
the purchasing process. Top performing telecommunication businesses initial capture and
validation services by payment authoritarian, billing, etc.
In addition to this, Santos-Vijande López-Sánchez and Rudd, (2016) argued that Diacom
company need to improve their IT infrastructure with legacy system that seeks to improve
business performances. In this consideration, equal importance is given in the system and real
time consideration. Improvement in IT infrastructure is highly important as the developing
regions because telecom industry is adding a million of subscriber in each month.
Various Motivational theories adopted by companies
The most commonly adopted motivation theory is of Abraham Maslow. It is the theory of
motivation which has been able to extend the idea of observation of human innate curiosity. It
helps in describing various stages of growth in terms of needs and requirements. Maslow
suggested that the basic needs of a human being is the lowest block of pyramid. These
psychological needs can be in the form of air, water and food. As these needs are satisfied, the
8

human jump on to the next block of the pyramid. The needs are not totally satisfied until he
reached to the highest block of pyramid stating self-actualization requirements of the individual.
Other than this particular theory of motivation it was included that there is another one
like that of Herzberg two factors theory. Under this type of theory there are two factors which are
defining motivation level of employee which is said to be like that of motivating factor which is
effecting in positive way as their presence would be making employee happy and satisfied while
their absence would be affecting in negative way. Other factor would be that of hygiene whose
absence would not b affecting while but their presence would be having neutral effect.
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CHAPTER 3: RESEARCH METHODOLOGY
Introduction
In the research methodology, important tools are considered that helps to accomplish
desired results at workplace. In this aspect, as per the aims and objectives, techniques applied
that helps to analysis proper data and consider research in business (Paulsen, Liu and Erickson,
2016).
Research philosophy
It is the first tool that is essentially applied in the research. There are two major elements
such as interpretivism and positivism. In order to obtain positive outcomes towards the Diacom
telecommunication. With the implementation of interpretivism research philosophy, the chosen
company can find useful and relevant information towards the research. In addition to this, it is
also useful to carry out aims and objectives to accomplish the best results (Quick and Hall,
2015). Positivism research is done on an exceptionally fundamental level which helps in joining
discerning change while doing the experiential perceptions. Regardless, positivism get some
information about method of reasoning urges expert to increase essentially fundamental data
which has been gathered from acknowledgements. Positivism investigate thinking is about
method of reasoning also helps in accomplishing target approach identified with planning
examination and locate the best answers for the point. On the other hand, interpretivism system
focuses upon the subjective piece of the examination and fuses grouped hypotheses and models.
Plus, it moreover fuses people inside the examination since it is vital to depend on how master
translates the data increased through the specific research.
Research approach
Research approach shows effectiveness of the aims and objectives that are carried
through theoretical consideration. It is the most important part that assists to collect data for
research results. The best method has been implemented which increase motivation impact in
Diacom company. There are two best approaches included such as inductive and deductive
(Saldanha and O'Brien, 2014). Inductive approach is mainly considered in the research because it
is the best way to employee work motivation for increasing productivity of the enterprise. It is
the most appropriate way that creates relationship with other perspective.
10

Research design
In order to conduct the research, its design also plays an important role to cover results in
the business. There are several kinds of research design has been implemented such as
descriptive, exploratory, experimental, etc. From the different kinds of research design,
descriptive research design has been selected that assists to evaluate creative results at workplace
(Waggoner, Carline and Durning, 2016). It is the best way to perform functions and operations to
evaluate successful results. In this way, questionnaire has been prepared that helps to find out in-
depth information towards the topic. Without look into plan in the investigation, researcher can
unfit to discover the best arrangement of research issue. In a straightforward word one might say
that it is a procedure that is utilized by scientist keeping in mind the end goal to lead think about
and get successful arrangement of research issue. In the piece of research system there are kind
of research outlines, for example, engaging, exploratory, trial and so on. It is essential for the
researcher to choose one suitable strategy for examine outline at the season of leading
examination. With help of right technique for look into plan, analyst can lead think about in more
compelling and great way and gather data about the subject. With regards to elucidating research
plan, scientist can ready to direct the hypothetical investigation and translation about research
think about. With help of this examination outline, researcher can ready to portray the qualities
of populace. In this outline, analyst can ready to feature genuine issue inside examination.
Research strategy
Research strategy is the crucial element that help to determine as the suitable technique.
In order to carry out the proper research, the present dissertation includes work of employee
motivation which increases productivity of the enterprise (Bertrand and Hughes, 2017). There
are several theories and models have been applied which assists to find useful information at
workplace. There are two types of research strategies included such as qualitative and
quantitative. In order to implement the qualitative strategy, different theories and models are
applied in the business. Hence, performance objectives will be completed in systematic manner.
Qualitative strategy has been selected that is useful for implementing theories and models for
successful results. It also helps to identify employee work motivation on business productivity
(Dennehy and Sammon, 2015). In order to find the research outcomes, qualitative strategy
implemented to find useful information towards the results. In this way, development activities
help to find useful information towards the research findings in systematic manner.
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Data collection
There are several ways through which data will be collected at workplace. In this
consideration, primary and secondary, two types of data have been gathered by researcher. With
the help of secondary information, they can identify different authors’ views and previous
research outcomes as well. Further, primary data implementation helps to collect first time and
fresh information that is not considered in any previous research (Curado, Henriques and
Ribeiro, 2015). In order to implement the secondary information, researcher can use books,
journals, newspapers, articles, magazines, etc. Besides this, primary data will be collected
through interview, survey, observation, etc. Moreover, primary data has been collected through
questionnaire which is made to find useful information.
Data collection method is an important and hence to be chosen diligently in such a way
that all the important aspect related to subject matter is collected effectively. Therefore, both
types of data collection methods has been used by the research is conducting this study.
Sampling
It is another tool of the research in which research program has been carried in systematic
manner. This is important method that helps to consider effective research program to provide
several opportunities. With obtain useful information, findings has been implied. Primary data
collected through questionnaire in which sample population considered towards the research
program. From the several sampling methods, researcher selects simple random sampling
method that implement as the equal opportunities to each respondent (Brammer, He and Mellahi,
2015). Mainly, 50 respondents are selected for present dissertation. It is systematic process
which helps to create effective business operations at workplace.
Data analysis
This is also an important tool which helps to find useful consideration in the whole
research program. It is the best way in which suitable techniques have been implemented to find
out useful information towards the aims and objectives. Qualitative methods have been
implement that carry out thematic analysis towards the research. Different themes are prepared
for selected respondents (Paulsen, Liu and Erickson, 2016). On the basis of graphical
representation, interpretation has been given to attain systematic results. Therefore, thematic
analysis implements to obtain creative results at workplace.
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Limitations and Ethical consideration
In the research scholar, it is more important to carry out ethical consideration that helps to
find reasons. With this regard, ethics and regulations carried that help to denote that what is right
and what is wrong. In this aspect, it has been ensured that present research not harm to any
respondent and consist effective information at workplace (Curado, Henriques and Ribeiro,
2015). Researcher has responsibility to ensure in front of respondents that their personal
information never discloses that impact on their personal life. In respect to maintain
confidentiality, respondents are able to collect reliable information to carry out effective study.
Due to lack of proper time and money, researcher unable to find more effective information
towards the research topic. It is the best way to make systematic research program in the
business environment.
Reliability and validity
Validity and reliability consist important part in business success and undertake relevant
information. It is the main aspect that helps to meet with aims and objectives of the organisation.
Researcher has responsibility to collect relevant data from reliable resources that conducted in
the study program. Proper attention towards the work of motivation is also needed to find useful
information towards the research aims and objectives. Reliable information also made that assist
to overcome issues and problems in the business. It assists to encourage people to attain goals
and objectives. Moreover, reliable information helps to find creative results at workplace.
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CHAPTER 4: DATA ANALYSIS
Introduction
In the data analysis chapter, the most effective sources are implemented to examine the
relevant information. It helps to find useful information that is collected from primary data. In
order to enable with relevant results, research objectives are ascertained for the business analysis.
Different methods are considered in business environment to implement qualitative and
quantitative information. For instance, graphical representation, charts, etc. elements helps to
gain insight information towards the aims and objectives.
Thematic analysis
Theme 1 Maximum employees are work in 0 to 3 years
Since how many years are you working in
Diacom company?
No of respondents
0 to 3 years 40
3 to 5 years 2
5 to 10 years 3
More than 10 years 5
Interpretation: In respect to carry the above pie-chart, it can be interpreted that there are
maximum number of employees that are 40 who works from 0 to 3 years. In this consideration,
14
40
2
35
0 to 3 years
3 to 5 years
5 to 10 years
More than 10 years

they have no more experience towards the business. Furthermore, there are 2 candidates who are
working for 3 to 5 years. Moreover, there are 3 workers who works from 5 to 10 years.
Remaining people such as 5 workers are work from more than 10 years. Therefore, they have
more knowledge and experience as compared to other employees in the business environment.
Theme 2: At workplace, there are maximum number of candidates highly satisfied from
productivity and growth of the organisation
How are you satisfied from productivity
and growth of the business?
No of respondents
Highly satisfied 45
Satisfied 2
Neutral 2
Dissatisfied 1
Highly dissatisfied 0
Interpretation: Furthermore, in the present chart, it has been interpreted that there are 45
candidates who are highly satisfied from the productivity and growth of the company. In this
consideration, there are only 2 people who are satisfied from the business operations and
functions of the enterprise. Remaining 2 candidates are neutral who neither satisfied nor
15
45
22
1
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

dissatisfied. Hence, it can be interpreted that satisfaction level is continuously increasing when
growth of the business also goes high.
Theme 3: Financial reward highly motivates the employees of Diacom company
In Diacom company, which thing motivates
you?
No of respondents
Financial rewards 42
Promotion 3
Appreciation 5
Interpretation: In order to carry analysis from the above graph, it could be interpreted that there
are 42 employees who said that they are motivated through financial reward. Therefore, it is the
crucial element which needs to be implemented at workplace for overall goals and objectives in
the company. Furthermore, there are 3 candidates got encouraged through promotional activities
which help to develop systematic results and outcomes in the business environment. Remaining
5 candidates stated that they are highly motivated through appreciation at workplace. In respect
to consider the effective analysis, it has been found that financial reward needs to be
implemented at workplace of chosen business such as incentives, bonus, etc.
Theme 4: In Diacom company, salary increment is the best method for growth and
productivity
16
42
3
5
Financial rewards
Promotion
Appreciation

Which is the most important method for
growth and productivity of Diacom
company?
No of respondents
Salary increment 44
Motivational tasks 2
Recognition 2
Leave 2
Any other 0
Interpretation: In respect to carry the above graph, it can be interpret that there are 44
candidates stated that salary increment is the main aspect through company can achieve growth
and productivity at workplace. In this aspect, there are 2 employees said that motivational tasks
helps to increase growth and productivity of Diacom company. However, 2 people stated that
recognition is the best aspect which assists to focus on the creativity and performance objectives
of the company. Remaining 2 workers stated that leave is the best way to encourage systematic
work performance in the business environment.
Theme 5: People are agree that motivation increases business performance
Do you agree that other thing helps to
motivate you to increase you
performances?
No of respondents
17
44
2
22
Salary increment
Motivational tasks
Recognition
Leave
Any other

Yes 45
No 2
Don't know 3
Interpretation: In respect to carry the above graph, it could be interpret that there are 45
employees said that motivation increases performance of the enterprise in systematic manner. In
this consideration, 2 candidates are not agreed with this. Remaining 3 candidates don't know
about this aspect in business consideration.
Theme 6: Company should involve decision making to connect people with other
department
Does the company involve you in decision
making for connect you with other
department?
No of respondents
Yes 39
No 6
Don't know 5
18
Yes
No
Don't know
0 5 10 15 20 25 30 35 40 45
45
2
3
No of respondents

Interpretation: In respect to focus on the above graph, it can be interpret that there are 39
employees said that Diacom company need to involve decision making to connect it with other
department. It is the best way for encouraging and operating systematic activities at workplace.
Furthermore, there are 6 candidates who that said that it is not required to connect each other in
different departments. This is because it increasing conflicts among several people of the
different department. Remaining 5 employees said that it cannot be interpret that company
should involve or not to each other department to make systematic aims and objectives.
Theme 7: Job security mainly included by the business to increase growth and make high
productivity as well
Which is the most important element in
Diacom telecom to increase growth and
productivity?
No of respondents
Workplace flexibility 5
Safe working environment 3
Job security 35
Culture of workplace 4
Any other 3
19
39
6
5
Yes
No
Don't know

Interpretation: In respect to carry the above graph, it could be interpreted that 35 candidates
said that job security is the major perspective which helps to increase growth and productivity in
the business environment. Furthermore, 5 candidates said that workplace flexibility is the major
concern that assists to make systematic results and increment in the business performance as
well. Apart from this, there are 3 candidates who stated that safe working environment helps to
make high growth and productivity in the chosen business unit. Furthermore, 4 people said that
culture of the chosen business mainly impact on its functions and operations. Therefore, positive
cultural environment encourages other people which assist to make systematic results.
Remaining candidates stated that other changes help to make creativity at workplace.
Theme 8: Output from workers is major concern in the productivity
Which of the following is the main
consideration in productivity?
No of respondents
Output by worker 45
Output related with plant, equipment and
technology
3
Output related with taxes paid 2
20
5
3
35
4
3
Workplace flexibility
Safe working
environment
Job security
Culture of workplace
Any other

Interpretation: In respect to make effective results at workplace, it can be stated that there are
45 candidates who stated that output from them are major concern which assists to increase
business productivity and develop effective results as well. Therefore, in Diacom major
consideration assists to make effectiveness in the business through various people participation.
Furthermore, there are output related with plant, equipments and technology assists to
concentrate on the business development and accomplish desired results in the chosen business
consideration.
Theme 9: Productivity of the business is increasing standard of living among several
candidates
Which of the following, main characterize
is important for productivity?
No of respondents
Productivity growth increase standard of
living
38
Productivity improvement is also support to
the health care and education as well.
4
Productivity develops quality of life 3
21
Output by worker
Output related with plant, equipment and technology
Output related with taxes paid
0 10 20 30 40 50
No of respondents

Higher productivity allow make sustainable
growth
5
Interpretation: In respect to focus on the present graph, it can be understood that productivity
growth helps to increase growth and results in Diacom company. It assists to make high standard
among people in systematic manner at workplace. There are 38 candidates support this element
to make systematic results and outcomes at workplace. Furthermore, there are 4 employees who
stated that it supports to make effective health care in the business environment to make
systematic results at workplace. In addition to this, 3 said that productivity development of the
business is also increasing the quality of life. Remaining candidates that are 5 stated that higher
productivity allows to make sustainable growth at workplace in systematic manner.
Theme 10: Alternative price is the main factor in Diacom for developing their aims and
objectives
Which is the main factor in Diacom
industry for developing its objectives and
aims?
No of respondents
Suppliers products 4
Number of suppliers 5
22
38
4
35 Productivity growth
increase standard of living
Productivity improvement
is also support to the
health care and education
as well.
Productivity develops
quality of life
Higher productivity allow
make sustainable growth

Alternative price for product and services 36
Competitors in market 5
Interpretation: In respect to carry the present graph, it can be stated that in Diacom company
alternative price for product and services are major perspectives that assist to concentrate on the
effective results. There are 36 people support this aspect in the chosen business. Furthermore,
there are 4 candidates who said that suppliers products considered major impact on the business
goals and objectives in the company. In addition to this, 5 persons said that number of suppliers
considered major perspective in the chosen business environment. Remaining 5 said that
competitors in the market considered major impact on the business aims and objectives in the
company.
23
4
5
36
5
Suppliers products
Number of suppliers
Alternative price for
product and services
Competitors in market

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
In order to focus on the report, it can be concluded that motivation work positively on the
business results and outcomes. In this regard, some authors stated that job security is the main
consideration which consider through motivation. Furthermore, output by workers is also create
positive impact to make systematic work performance in the business environment. In respect to
determine creative perspective, it can be summarised that in telecom industry, nowadays high
competition exist. Due to increasing competition level, new policies and legislations are also
considered that are necessary to understand the customer requirements. Furthermore, it has been
concluded that there are several factors exist that could be impact to the Diacom company such
as suppliers products, suppliers interest, etc. In addition to this, it is articulated that new
customers are retained in the business so that aims and objectives need to be accomplished
through focus on their requirement (Malik, Butt and Choi, 2015). In respect to sustain on the
quality of customer services, it is essential to make high growth to build long term benefits.
Recommendation
In respect to provide recommendation, it can be stated that in the telephony industry,
service quality must be improved with implementation of physical facilities, personnel,
communication material, etc. (Curado, Henriques and Ribeiro, 2015) Apart from this, following
are some suggestion implemented at workplace of Diacom telephony:
 Advance equipment and physical facilities are considered so that customers can easily get
attracted at chosen business environment.
 Provide financial benefits in telecom company is main aspect that helps to focus on the
creativity and development of business as well.
 It assists to focus on the development of the business goals and objectives to attain
desired activities.
 Further, it can be suggested that in telephony industry, it is important to design
effectively physical facilities so that communication material develop as customer
preference.
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 In addition to this, reliability of the service is essential in chosen business because it
increases services that accomplish on time without any errors (Santos-Vijande López-
Sánchez and Rudd, 2016).
 In research study, it has been seen that it highly influence to evaluate effectiveness at
workplace.
 Marketers also need to concentrate on the review marketing practices which show
concern for the customer interest. They take many steps to satisfy their customer demand
and requirement with principles.
 Growth of the company depends on the customer perception for products and services.
Therefore, it is essential to focus on the study for consumer buying behaviour (Malik,
Butt and Choi, 2015).
25

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