Social Media and Mobile Tech Influence

This assignment delves into the profound impact of social media and mobile technologies on contemporary businesses. It examines how these platforms shape consumer behavior, influence brand relationships, and drive marketing strategies. The document analyzes case studies and research findings to illustrate the evolving landscape of e-commerce in the digital age. Furthermore, it explores ethical considerations and best practices for leveraging social media and mobile technology effectively.

E COMMERCE

TABLE OF CONTENTS
Importance of social media and mobile technologies......................................................................4
Process for implementation of social media strategy......................................................................5
Process for implementation of mobile strategy...............................................................................6
Risks involved .................................................................................................................................7
Opportunities and threats.................................................................................................................8
REFERENCES..............................................................................................................................10

Dear Rick Stone,
With reference to your letter, I am writing to inform you about all the details regarding
social media and mobile technology that you can use to promote your company 'Stone
Promotions'. Social media and e-commerce has completely changed the way people interact with
each other. It is essential for a business to connect with their customers and promote goods and
services. The entire music industry has been revolutionised by the integration of mobile
technology. Stone Promotions Company can use social media to increase the level of interaction
between fans and the musicians. Many bands have used crowd funding to fund their projects by
using social media websites alone. Music Promo Today has been using social media, YouTube
and blogs to attract people (Music Promo Today, 2016). Company has digital marketing experts
who customised the marketing strategies according to the people. They also distribute music
through iTunes, Google Play Store, SoundCloud, Tidal, Shazam, Amazon Music and YouTube.
IMPORTANCE OF SOCIAL MEDIA AND MOBILE TECHNOLOGIES
It will allow Stone Promotions to use the data and resources of the company. It will
increase the efficiency and customer services of the business. The benefits of using Mobile
technology for Stone Promotions are:
Better Networking: It can be used to improve the level of connectivity between
musicians, bands, employees and the customers. The workers can use web based applications to
connect with other employees (Turban and et.al., 2015). Furthermore, it can be helpful in
improving the customer service and promoting products and services of the company. The
customers can download details prepared in the digital format by the company. It will enhance
the quotation and interactive order processing system.
Marketing: Social media, e-commerce and mobile technology can be used for promoting
the business worldwide. Stone Promotions can use mobile applications, banner ads, IVR
messaging, mobile websites and text messages (MacIntyre, 2015). Digital marketing can help
them to customise the services according to the target audience.
Development: It will help the company to share information and get immediate
feedbacks on their services. It will engage customers and clients in various processes of the
company. It will allow Stone Promotions to remain ahead in the competition by increasing the
speed and accessibility of their services (Castells, 2015).
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Commerce:
Mobile ticketing facility: It will allow the customers to book and cancel tickets by using
mobile technology. It will give facility to the customers to use their tickets by showing their
phones at the venue (Miller and Skinner, 2015). Social media and mobile technology can also be
used to distribute tickets, vouchers and coupons.
Services based on location: Stone Promotions can track the location of the users and
provide them with location based services. For example, local discount offers, notifying them
about events in their areas etc (Xiang, Magnini and Fesenmaier, 2015). Apart from this, lot of
information can be disseminated to the customers through social media and mobiles.
Internet banking: All banks allow transactions through internet and mobiles. A business
can lag behind if they do not provide internet and mobile banking platforms to their customers.
It will improve the customer relationship management system of the company. It can also
provide flexibility in working like home based working, working while travelling etc (Robinson
and et.al., 2015). There has been increased growth in tablets, cloud technology, mobile credit
card processing, GPS and social networking sites like Facebook, Twitter, and Google etc. It can
provide mobile technology solutions like mobile infrastructure, marketing solutions,
communication and commerce & application development. Music Promo Today has been
benefited by the use of social media and mobile technology.
PROCESS FOR IMPLEMENTATION OF SOCIAL MEDIA STRATEGY
Choosing platform: Initially, Stone Promotions have to decide the platforms used by
them (Schreiber, 2016). Social media strategy has to ensure that the chosen platform attract large
number of people. It will help the company to get the best results of their social media strategy.
They can choose Facebook, Tumblr, Pinterest, Twitter etc.
Setting up accounts: The next process for the company is to set up accounts for their
chosen online platform. They have to register themselves to the relevant site.
Defining goals and objectives: Stone promotions have to set their goals and objectives.
It can be to increase the credibility of the company, improving e commerce purchase, developing
a corporate culture, increasing the quantity of feedback, increasing sales, customer interaction etc
(Rajni, Modi and Singla, 2015).
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Making budgets and targeting: Company has to set targets and budgets as per their
goals and objectives (Meier, 2015).
Social media and content strategy: The goal of Stone Promotion is to increase their
sales. In order to accomplish this, they have to decide their target audience. A stone promotion is
a music promotion company so it will better for them to target the age group of 18-35 years
(Strategic principles for competing in digital age, 2016). These are the people who are
technology enthusiasts. The content has to be appropriate and it should be delivered through an
effective media channel. They can use Pinterest, YouTube, Facebook and blogs like mine,
Tomoson etc.
Monitoring: Social media strategy has to be changed according to the preferences and
needs of the customers (Hudson and et.al., 2015). Stone promotion has to post fresh content
every day to attract the customers. It will benefit the company in the long run.
Building a team: Stone promotion has to build a team which is specialised in content
writing and media promotion. The company can use videos, infographic, events and guides
(Miller and Skinner, 2015). This will ensure the ongoing presence of the company and will help
them to grow their business.
PROCESS FOR IMPLEMENTATION OF MOBILE STRATEGY
It has been found that more than 75% of the Smartphone users are accessing internet
services through their phones (Strategic principles for competing in digital age, 2016). If a
business is not using mobile technology, it means they are missing out on a big opportunity in
the market. It can help Stone promotions to increase their sales and promote their services. The
best mobile strategies for Stone promotions are as follows:
Corporate mobile strategy: Stone Promotions have to define their objectives and
formulate mobile strategy for the company. At present, the company is looking to increase their
sales. In order to accomplish this, they have to improve their networking (Xiang, Magnini and
Fesenmaier, 2015). They have to take into consideration the benefits of mobile technology on the
customers and employees.
Building the environment: The next step is to make changes in the existing
infrastructure and facility to facilitate the implementation of mobile strategy. Stone promotions
have to develop an application which can be downloaded by people on their phones (Castells,
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2015). Their website has to be customised in such a way that it can be accessed with a
Smartphone easily. Mobile apps are useful for those people who are loyal customers. On the
other hand, websites allow other people to avail the services of the company. Stone Promotions
have to invest in the UX design to develop mobile app and website.
Integration with social media: It has been found that 71% of the customers review the
services online before making any payment. So, it will beneficial for Stone Promotions to
integrate their mobile strategy with their social media platform (MacIntyre, 2015). It will allow
them to increase their customers. The company can disseminate the information about events and
concerts by using the technology.
Making use of multi screen device: Mobile strategy should include devices like tablets,
PC and smart phones. Furthermore, the marketing campaigns have to be altered according to the
change in device, time of the days and location of a person (Schreiber, 2016). They should not be
limited to only one platform and take into account that they address large number of people.
Notifying and advertisement: Customers have to be notified for discounts, coupons,
savings and other benefits. It will help the company to retain the customers (Miller and Skinner,
2015). They can use the location of the customers to device strategy according to their personal
needs and requirements.
Optimising emails: Stone Promotions can use emails to send their newsletters and it can
be used to get the feedback of the customers (Castells, 2015). It will help the company to grow
and improve their customer services.
RISKS INVOLVED
Public relation crisis: Stone promotions have to ensure that only positives of the
company are reflected on social media. There is huge risk involved in it which can turn the brand
into crippling situation. For example, a false information about a company or dishonesty can go
viral which can be detrimental for the interest of the company (Turban and et.al., 2015). There
have been many situations in the recent past where some negative feedbacks have gone viral and
it has affected the business.
Increased competition: There can be chances where the competitors follow the same
strategy. It can increase the competition as it is easier to understand the strategy of a company
(Meier, 2015).
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Legal implications: It is essential to follow all the rules and regulations of the
government. Stone promotions have to make sure that they are aware about all the legal
compliances so-as-to ensure no problems in the future.
Pressure on the business: Social media can create huge pressure on the business to
perform well and achieve its objectives (Rajni, Modi and Singla, 2015). The customers can
easily compare prices, services and products of different companies. This reduces the retention
power of the company as their customers can switch brands. For example, a rival company of
Stone promotions provides heavy discounts on any event (MacIntyre, 2015). The customers of
Stone promotions may find that price attractive and they choose the rival company. It can affect
the business of the company.
Require specialised talents: Stone promotions have to recruit new IT professionals to
manage the social media and mobile technology platform. Furthermore, they have to change
their entire process and policy in order to implement the changes (Strategic principles for
competing in digital age, 2016). It can be costly for a new company as they have to gather all the
resources in order to accomplish this.
New entrants: Stone promotions can face tough competition from new entrants which
has better marketing and promotional strategies (Robinson and et.al., 2015). It can create
problems for them as they have spent huge funds on the development and implementation of new
technology in the business.
Opportunities and threats
These days, digitisation of business has become very essential. Technology has been a
primary driver of market differentiation and profitability in every industry. The opportunities for
Stone Promotions in the market are as follows:
Enhancing interactions: Many businesses and customers prefer digital channels, social
connectivity and tailored made contents for them (MacIntyre, 2015). It can reduce the cost of
transactions and it can be recorded in a transparent manner.
Improvement in management decision making: Social media and mobile technology
can increase the sales of the company. It can be used by Stone Promotions to improve the
performance of many business processes (Schreiber, 2016). It will help in better allocation of
resources and mitigation of operational risk.
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Enabling change in the business model: Stone Promotions can create their business
model on the basis of existing customers, suppliers, employees and competitors strategy (Hudson
and et.al., 2015).
Increased revenues: It will help Stone promotions to increase their revenues by
attracting customers towards their services. They can provide services to many people
irrespective of the geographical location (Xiang, Magnini and Fesenmaier, 2015). It will reduce
sales cost and expenses of the company. It can be helpful in making the business process more
effective and productive. It will also simplify the sales process of Stone promotions as they can
keep a track of the customers and market.
Managing risks: It can provide information about regulator compliances, safety of
customers and employees, field workers and information security. Thereby, they are helping in
the management of risk in the organisation.
Social media and mobile technologies have become an inseparable part of a business. It
provides long term benefit to the company.
I hope the above information has helped you to gather the information about social media
and mobile technologies.
Thank You,
XYZ
CSU E-commerce Consulting Services.
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REFERENCES
Books and Journal
Castells, M., 2015. Networks of outrage and hope: Social movements in the Internet age. John
Wiley & Sons.
Hudson, S. and et.al., 2015. The effects of social media on emotions, brand relationship quality,
and word of mouth: An empirical study of music festival attendees. Tourism
Management. 47. pp.68-76.
MacIntyre, H., 2015. A Design Model for Cognitive Engineering. International Journal of
Technoethics (IJT). 6(1). pp.21-34.
Meier, L. M., 2015. And promotional work inside the ‘new’music industry. The Routledge
Companion to the Cultural Industries. p.402.
Miller, G. S. and Skinner, D. J., 2015. The evolving disclosure landscape: How changes in
technology, the media, and capital markets are affecting disclosure. Journal of Accounting
Research. 53(2). pp.221-239.
Rajni, M., Modi, S. K. and Singla, B. B., 2015. An empirical study on product promotion. Social
networking sites: a review.
Robinson, L. and et.al., 2015. The Use of Digital Health Technology and Social Media to
Support Breast Screening. In Digital Mammography (pp. 105-111). Springer International
Publishing.
Schreiber, D., 2016. The influence of disruptive technologies on radio promotion strategies in the
music industry: a case study of one micro-firm’s decision-making practice. Business
Innovation and Disruption in the Music Industry. p.114.
Turban, E. and et.al., 2015. Electronic commerce: A managerial and social networks
perspective. Springer.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal of
Retailing and Consumer Services. 22. pp.244-249.
Online
Music Promo Today 2016. [Online] Available through:
<http://www.musicpromotoday.com/en/services/digital-music-marketing/>. [Accessed on
2nd June, 2016].
Strategic principles for competing in digital age. 2016. [Online] Available through:
<http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-
insights/strategic-principles-for-competing-in-the-digital-age>. [Accessed on 2nd June,
2016].
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