Importance of Website for Marketing and Convenience

This article discusses the importance of website development for businesses, including the key components such as domain name, format, navigation, search functionality, readability, cascading style sheet, load time, search engine optimization, organized form, and form validation. It also provides a real-world example of Amazon's website. Additionally, the article emphasizes the significance of information security for safeguarding confidential data and preventing hacking and man-in-the-middle attacks.

Topic: Information Technology
Name:
Institution:
Course:
Date of Submission:

The importance of the website
Swagger Distribution Company will improve its marketing through website development.
Creating a site also enhances convenience because everybody can shop at the comfort of their
houses. In addition to that, a website ensures that the Swagger Distribution Company is
accessible to its customers around the clock (Li and Rose 23).
The key functioning components of a website
 Domain name
The domain name helps the customers to recall the web address. It should be created in a way
that is easy to remember.
 Format
The format is essential for website development because it impresses the customers by
making sure that the content is well organized and easy to read.
 Simple Navigation
Navigation helps the customer to move from one point to another through the use of the
hyperlink.
 Search functionality
The search functionality helps the users to search for an item on a website.
 Readability
Readability function helps the user to read the content of the website.
 Cascading style sheet
Cascading style sheet helps in editing the website to suit the requirement of the user
.
 Speed of load time

The speed of load time affects the time taken to access resources of the website such as
webpage or items to purchase. A site should have a minimum load time.
 Search engine optimization
Helps the website to be ranked and placed where the client can find the site.
 Organized form
Organized forms help the company to capture the correct and precise data from the users of
the website.
 Forms validation
This function helps the customer from filling in wrong input on the site.
Current real-world website
Amazon is an existing world's most prominent website that deals with online retails of
goods. The site is designed in a way that impresses the customers. Impressing the customers
creates a sense of trust. Amazon has search functionality where a customer can search for a
particular product. The search functionality helps the customer to save time that would
instead be spent looking for a specific product on a website containing more than 20,000
different items. Amazon also has simple navigation which defines the different function of
the website. In this case, Amazon has a simple navigation bar containing, departments, your
Amazon.com, Today's Deals, Gift Cards, Registry, sell, and help amongst others.

The picture above shows how the search functionality has been utilized to search for a
specific item(Samsung tablet) on Amazon.
The picture above shows how simple navigation functionality has been utilized by Amazon to
ease the operations of the website.

Information security
Information security helps in securing the confidential information that would otherwise
be maliciously used to attack the organization. The exchange of information is enforced by
generating data access rules and protocols (Vries and Michiel 56). Secured information enhances
healthy competition between the companies of the performing the similar functions. Lack of
information security would lead to hacking, man-in-the-middle attacks and lack of
interoperability in the company. I would recommend the company to implement physical
security and password requirement and guideline information security practices (Traoré et al. 9).
Yahoo is one of the companies that were hacked in 2014. Yahoo reported that one billion
accounts were hacked losing trust from its users. According to the Yahoo CEO, names of people,
their date of birth, phone numbers, email addresses, and passwords were taken with a purpose to
sell them (FindLaw 9).
References
FindLaw, "Yahoo Hack Hits Stock and Deal, Too." Technologist: Findlaw Legal Technology Blog.
(2016): 2016-12, pp. 9-14. Print.
Traoré, Issa, Ahmed Awad, and Isaac Woungang. Information Security Practices: Emerging Threats
and Perspectives. , 2017, pp. 56. Internet resource.
Vries, Michiel S. The Importance of Neglect in Policy-Making. Houndmills, Basingstoke, Hampshire
[England: Palgrave Macmillan, 2010, pp. 23-57. Print.

Li, Rose M. The Importance of Common Metrics for Advancing Social Science Theory and Research:
A Workshop Summary. Washington, D.C: National Academies Press, 2010, pp. 23. Internet
resource.