Importance of Website for Marketing and Convenience

Topic: Information Technology
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The importance of the website
Swagger Distribution Company will improve its marketing through website development.
Creating a site also enhances convenience because everybody can shop at the comfort of their
houses. In addition to that, a website ensures that the Swagger Distribution Company is
accessible to its customers around the clock (Li and Rose 23).
The key functioning components of a website
 Domain name
The domain name helps the customers to recall the web address. It should be created in a way
that is easy to remember.
 Format
The format is essential for website development because it impresses the customers by
making sure that the content is well organized and easy to read.
 Simple Navigation
Navigation helps the customer to move from one point to another through the use of the
hyperlink.
 Search functionality
The search functionality helps the users to search for an item on a website.
 Readability
Readability function helps the user to read the content of the website.
 Cascading style sheet
Cascading style sheet helps in editing the website to suit the requirement of the user
.
 Speed of load time

The speed of load time affects the time taken to access resources of the website such as
webpage or items to purchase. A site should have a minimum load time.
 Search engine optimization
Helps the website to be ranked and placed where the client can find the site.
 Organized form
Organized forms help the company to capture the correct and precise data from the users of
the website.
 Forms validation
This function helps the customer from filling in wrong input on the site.
Current real-world website
Amazon is an existing world's most prominent website that deals with online retails of
goods. The site is designed in a way that impresses the customers. Impressing the customers
creates a sense of trust. Amazon has search functionality where a customer can search for a
particular product. The search functionality helps the customer to save time that would
instead be spent looking for a specific product on a website containing more than 20,000
different items. Amazon also has simple navigation which defines the different function of
the website. In this case, Amazon has a simple navigation bar containing, departments, your
Amazon.com, Today's Deals, Gift Cards, Registry, sell, and help amongst others.