Relationship between cultural values and strategy in creative and media industries

This essay explores the relationship between cultural values and strategy in the creative and media industries. It discusses how cultural values play a significant role in shaping organizational practices and influencing strategic decision-making. Examples from BBC and Microsoft are provided to illustrate the importance of considering cultural values in formulating effective strategies. The essay also highlights the role of creative industries in promoting innovation and integrating different cultures through strategic approaches.

In the creative and media industries, what
is the relationship between cultural values
and strategy

Table of Contents
Topic: 'In the creative and media industries, what is the relationship between cultural values and
strategy?' .........................................................................................................................................3
ESSAY ............................................................................................................................................3
REFERENCES................................................................................................................................1
.........................................................................................................................................................1

Topic: 'In the creative and media industries, what is the relationship between
cultural values and strategy?'
ESSAY
Creative industries are those which consists of Group of Companies that have their origin
with in different individual creativity talent and skills. These Industries have potential to create
jobs and wealth with the help of production, development or exploitation of intellectual
properties. It consists of 13 distinct industry such as advertisement, antique, craft, architecture
design, designer fashion, leisure, software film music publishing software Computer Services
radio. Cultural values play a significant role within the organisational practices as it helps in
keeping employees get engaged within their operations when their cultural practices are being
respected by the organisation (Peltoniemi, 2015). Despite of this cultural value of customer also
plays a significant role in the organisational growth and success. Therefore, majority of creative
Industries mainly focuses over considering the cultural values of its stakeholders while
formulating the strategies to operate its operations in effective manner (Kwon and Kim, 2014).
For instance, BBC a well-known large multinational organisation which maintains several media
channel such as radio television and online in order to offer its services throughout the world.
The main reason behind its success is maintaining a relation between cultural value and strategy
where it maintains a range of artist and provide them equal value in term of sharing their talent
over the media channels of BBC in order to keep its customer satisfied ana maintaining the
quality of services. This get done by providing equal value in term of respecting their culture and
giving them preferences. as a result of which it helps in creating value among the employees
which in turn further support in implementing strategies toward accomplishing the task in
effective manner. Therefore, it can be said that cultural values plays a significant role within the
organisational practices as the organisational culture is built up from the people working within
the organisation, behaviour they share, working practices they follows etc. Therefore, in order to
implement a particular strategy, it is crucial to consider these factors as an organisational culture
is responsible for deciding the set of actions that employees will take and manner in which they
perform operation (Sarooghi, Libaers and Burkemper, 2015). Another example can be taken for
Microsoft which maintains a culture of accountability integrity and diversity. Here each
employee belongs to a different culture get equal value and importance at workplace. As a result

of which employees work together over the strategies which are being formulated by the top
authority to what directing the work of employees.
Therefore, it can be said that creative industries are considered as those part of modern economy
in which the culture is been produced and distributed from the industrial mean by applying
creativity of several individuals and group generation to generation over an original product that
maintains a commercial value which is either through direct sale to consumer or as a intellectual
property. The main purpose behind this creative Industries is to promote Innovation and
creativity which leads to development of original kind of intellectual property and supporting
Industries that are based around entertainment and culture (Bilton, 2014). The main purpose of
Creative Industries is to integrate several cultures for ensuring better availability of product or
services to the people that are being passed through effective strategies. This is so because in
media industry cultural values help in shaping up the mass media messages when the content
produced by a particular media have vested interest within a social goal or situation. the
producers within media industry mainly focuses over developing and offering the media content
which promote or refuse a particular set of viewpoints. There are number of parties that get
involve within the media practices such as government, non-profits, corporations, colleges and
several organisations etc. which all work to watch keeping up with the media content for
promoting them self and creating values. This is mmainly perform as when the culture of people
are being valued and considered by some organisation for targeting and offering its services it
become much easier to target the customers and keeping them more connected with the
organisation when their cultures are being considered by the creative industries (O’Connor and
Gu, 2014). Therefore, it can be said that cultural values have a direct relation with the strategies
that are being formulated by the organisations, this is because when an organisation values the
culture and contribute towards developing a better culture within the organisation their main
purpose is to direct the operations performed by employees in right direction.
This is so because the corporate culture is considered as incredible powerful factor for the
organisational success no matter how effective a strategy is it never get successful until and
unless it is being effectively implemented by people in right direction. The strategies are
considered as drive force and direction while the culture is considered as emotional and organic
habitat in which an organisation strategy maintained (Sigala, 2017). On the other hand, strategies
are the set of rules which guide the people to work in a particular direction while culture is that

factor which direct them by providing a clear picture about manner in which a particular action
to be performed. Hence, the cultural values maintain a relation where the strategies are being
executed in a particular fashion which people learn from their culture this shows the relation
between the cultural values and the Strategies for of Creative industries.

REFERENCES
Books & Journals
Peltoniemi, M., 2015. Cultural industries: Product–market characteristics, management
challenges and industry dynamics. International journal of management reviews, 17(1),
pp.41-68.
Sarooghi, H., Libaers, D. and Burkemper, A., 2015. Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and
environmental factors. Journal of business venturing, 30(5), pp.714-731.
Bilton, C., 2014. Manageable creativity. In Creativity and Cultural Policy (pp. 31-46).
Routledge.
O’Connor, J. and Gu, X., 2014. Creative industry clusters in Shanghai: a success
story?. International journal of cultural policy, 20(1), pp.1-20.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism, 20(4), pp.346-355.
Kwon, S.H. and Kim, J., 2014. The cultural industry policies of the Korean government and the
Korean Wave. International journal of cultural policy, 20(4), pp.422-439.
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