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Indian food Research Papers

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Added on  2020-10-22

Indian food Research Papers

   Added on 2020-10-22

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RESEARCH PROJECT
Indian food Research Papers_1
TABLE OF CONTENTSTITLE..............................................................................................................................................3ABSTRACTS..................................................................................................................................3INTRODUCTION...........................................................................................................................3Overview.....................................................................................................................................3Aim..............................................................................................................................................3Objective.....................................................................................................................................3Research Questions.....................................................................................................................4Significance.................................................................................................................................4Rationale.....................................................................................................................................4LITERATURE REVIEW................................................................................................................4METHODOLOGY..........................................................................................................................6Research Approach.....................................................................................................................6Research philosophies.................................................................................................................6Data Collection............................................................................................................................7Sampling.....................................................................................................................................7Data analytics..............................................................................................................................8FINDINGS AND DISCUSSION.....................................................................................................8Questionnaire..............................................................................................................................8RECOMMENDATION.................................................................................................................19CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20
Indian food Research Papers_2
TITLEBritish Attitude towards Indian food.ABSTRACTSIndian food such as curry is very much famous in UK. All the British individuals havetheir own perception for Indian food. Main aim of this research was to explore British Attitudetowards Indian food and with objective of analysing challenges faced by the restaurants anddifferent way to overcome these obstacles or challenges. Britishers love Indian food as UK hasmany British Asians who usually cook Indian food at their home and due to this manysupermarkets in UK has Asian food section. But today taste of Indian food such as Curry isslowly dying in British Individuals. More than 30% of Indian restaurants are on the urge ofclosing in UK. All the Indian restaurants are facing many challenges to overcome it. For this theyneed to revamp their dishes and make it even more healthier and tastier. For this it has becomecompulsory for the owners to bring changes in their way of cooking, serving, taste they deliver,marketing strategies they have opted in order to serve their customers. So, for the study of suchchallenges faced by restaurants and the ways they can overcome those challenges is research wasdone.INTRODUCTIONOverviewA good deal of research has been carried out which shows the preferences and perceptionof British individuals for ethnic food. This is one of the most basic and important information forthe marketing and positioning of ethnic food. Most of the time they deal with Chinese and Indianfood as they are the leading preferences in the country. AimTo explore British Attitude towards Indian food: A case study on Indian Restaurants inUK.ObjectiveTo explore British Attitude towards Indian Food.To analyse challenges faced by the restaurants.To recommend ways to overcome these obstacles or challenges.Research QuestionsExplain British Attitude towards Indian Food.
Indian food Research Papers_3
What are the challenges faced by the restaurants?How can they overcome those obstacles?Do you like Indian Food?Follow up with the question what they like about Indian Food?How can the food be Improved?Do they prefer Eat-in or Take-away?SignificanceAll the questions in this research paper reveal British attitude towards Indian Cuisine.These questions will also help us to understand all the challenges faced by the restaurants and theways by which they can overcome those challenges and attract or retain more customers byfocusing on the ways they can improve their food for their customers. This research also helps upto understand what are the things that attract customers towards Indian cuisine.RationaleOne of the most important factor for restaurants to attract customers is to know theoverall demand of their customers, what are their needs and preferences in terms of food. As it isalready known that taste buds of every individual changes within every few years and ifrestaurants keep up with those changes, it will help them to grow even more. Also, Indian foodlike curry has become one of the prime British staple.LITERATURE REVIEWAccording to Kershen., (2017), Most of the Britishers love Indian food as UK has manyBritish Asians who usually cook Indian food at their home and due to this many supermarkets inUK has Asian food section. Author says that there has been a long, old traditional connectionbetween India and UK due to East India Company. As a result Indian Curry was one of theoldest dish in their cookbook, so is loved most by of the Britishers. Indian and Chinese Cuisinesare one of the most loved food of British individuals especially Indian food. Indian food is themost popular food which encourages people to buy it even more. Most of the Indian restaurantsin UK are trying to serve Organic food as it is more healthy than conventional foods as well as itmuch cheaper compared to other foods. So, due to the taste, quality and popularity of Indianfood it is loved by many British Individuals. This has also helped many Indian restaurants tobuild a hybrid of British/ Indian dish like Butter Chicken which has impacted Indian food tasteon British culture.
Indian food Research Papers_4

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