Indigenous Reverse Innovation in the Globalization of EV Producers from BoP of China to the US

Running head: INTERNATIONAL BUSINESS
International Business
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1INTERNATIONAL BUSINESS
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The following scenario deals with some of the EV producers from the BoP of China will
penetrate into the market of the United States. Some of the lessons will be faced by the
indigenous reverse innovation in the time of the globalization indeed. The first lesson that the
indigenous reverse innovation had learnt was due to the marketing of the EV as the cars in China
itself (Wang et al., 2013). The product had to be reshaped and redesigned in the new ways so the
Hebei-based Shuanghuan could be launched in the markets of United States so they had to join
their hands with the Wheego.
The invention of the EV cars had been facing several issues while it was being produced
in China. As per the sources it could be said that almost 25 dealers from around 28 states had
signed the contracts with Wheego so it could come to the streets. Adding to that, around five
dealers had come up to sign with CODA as well. This could be much important factor to be
noted in this scenario as well. The contracts with Wheego became the turning point for the
globalization indeed (Mi & Masrur, 2017). The condition of the Noble had been quite improved
with the signing of this contract. The electric based vehicles had been improving its quality in
this area of the globalization. The new dimensions were being added as the features of the
electric vehicles indeed. Many BoP EVs have also appeared on the catalog produced by the
government for the subsidies (Wang et al., 2013).
The primary target has always been to promote the green cars in the country to support
the environment (Ehsani et al., 2018). The improvement of the Noble became the Wheego Life
and this had to be the most important improvement for the BoP cars indeed. The BoP EVs had to
be included in the improvement plan of China’s Development Plan for the ‘New Energy’ Car