Individual Assignment (SAMSUNG)
Added on 2020-02-05
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Individual Assignment(SAMSUNG)
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................3Supply Chain Case Study.................................................................................................................1a) The application of technology and information system in the supply chain to reduce“Bullwhip-Effect”.......................................................................................................................1b) The use of Customer Relationship Management (CRM) and the benefits to the organisation.....................................................................................................................................................3c) The choice between centralisation and decentralisation, which one is morepredominant and how it impacts supply chain decisions in the organisation............................5CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
EXECUTIVE SUMMARYSamsung is south Korean multinational company and headquarter of this organization Ilocated in Samsung town, Seoul. Samsung has founded by lee bung-chug in 1937.further,company diversified into three ares and they are like; insurance, securities and textile. Thenotable industry of Samsung introduce it in electronic world. According to electronics company,Samsung is world largest information technology firm. Nowadays, organization dealing inelectronic components, medical equipment and semiconductor equipment. Total revenue of thiscompany is approximately 529.5 billion dollar. It has strong power influence in south Korea'seconomical department. The revenue of company is equal to 18% of south Korea's GDP.Company mission is based on to provide new technology equipment to their customer and alsobecome world number one company in manufacturing. For better development into supply chaincompany over their whole business into online and for import export management use airtransportation. By this, they can easily supply their products and fulfill the demand of customers.The major challenges which are facing by the company is rated to strong growth sale and thecompetitive environment. Due to this, the cost of manufacturing goes high and the price ofSamsung mobile increasing. So customers switch to other brand. For reducing the negative effectof manufacturing cost, organization take a help from UK government and they provide all theraw material in low prices. Further, company also know the social responsibility and for this,management of company follow GO GREEN strategy at their workplace, further, for showingthe support of this campaign company also change their packaging materiel. Nowadays companyuse recycle packaging material and paper material.
Supply Chain Case Studya) The application of technology and information system in the supply chain to reduce“Bullwhip-Effect”.Bullwhip-Effect in supply chainThe bullwhip effect is also known as occurrence which detected thet supply chain wherecustomer send their order to supplier and this person create large variance and ell the product tothe customers (Jacoby,2010). By using this tool Samsung understands the product demand andtheir exaggerated fluctuation. There are so many causes of the bullwhip effect and they are asfollows:Delivery delays- It is also knows as the lead time, it explains the timing of deliver for example, ifSamsung delay at the time of delivering so customers switch to another brand (Viswanadham,2013).Order batching-When Samsung accumulates larger order before the processing so this thingreduce the cost and also create transportation economics (Leeman, 2010).Shortage gaming- In this element, Samsung customers purchase more products in short timeperiod. Die to this, company production speed goes down and they have to face bullwhip effect(Chandrasekaran and Raghuram, 2014).The application of technology reduce bullwhip effectsSamsung time to time update their all technology and as per the demand of customersthey apply various method of technology (Monczka and et. al., 2011). By using different methodlike; SCM, bottom line and point of sale management can easily reduce the negative impact ofBullwhip effects.Help of SCM technology for reducing bullwhip effectBy using this technology, Samsung increasing their transparency and gain the trust oftheir customers by providing them the best quality products. For identify the changes in demandSamsung mobile company change their communication system (Kersten, 2011). For this,management use email rather than message and in the middle of Samsung games organizationshow their all Important message.The second major changes which are done by Samsung so they laugh their newapplication which is known as “waiting game” by using this application customers get all theinformation of their ordered product (Eriksson and Ingelsson, 2016). Further, by using this1
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