Organizational Behavior and Practice

This report focuses on organizational practice and behavior which helps organization in managing their procedure and operations to achieve desired goals and objectives. It includes information about different organizational practices, understanding managerial style of CEO, analyzing culture change brought by CEO, leadership style of CEO, effects of power, influence and conflict, different motivational strategies, and corporate examples.

Organizational
Behavior and Practice

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Understanding managerial style of CEO by the help of Henry Mintzberg’s managerial roles.................3
Analyzing culture change brought by CEO and its impact on the employees of organization.................5
Leadership style of CEO within an organization.....................................................................................6
Effects of power, influence and conflict at Asos plc................................................................................7
Different type of motivational strategies at Asos plc...............................................................................8
Corporate examples...............................................................................................................................10
Recommendations for Asos plc.............................................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................11

INTRODUCTION
This report focuses on organizational practice and behavior which helps organization in
managing their procedure and operations to achieve desired goals and objectives. This report also
help in understanding how upper level managers in an organization help in maintaining
effectiveness and efficiency in organization. This report includes information about different
organizational practices which assist in maximizing productivity and profitability of
organization. This report indeed focuses on different aspects of an organization which can help
in maintaining outcomes of organization and this report also help in understanding different
organizational structure and different managerial style in an organization which help in achieving
goals and objectives while ensuring efficiency of organization. This report also helps in
achieving organizational effectiveness and this report also help in understanding leadership style
of an organization. This report is based on organization Asos plc which is an organization which
is based on fashion materials as it focuses on selling fashion products as well as cosmetic
products. Asos plc is based in London, UK. Asos plc was founded in year 2000 and it focuses
mainly on young adults to boost their profits. Asos plc also owns various ranges of products
which it ships to 196 different countries and it also sell 850 different brands across the globe.
MAIN BODY
Understanding managerial style of CEO by the help of Henry Mintzberg’s managerial
roles
An owner's organizational culture refers to how they go about achieving their objectives. This
method that leader prepares, organizes, calls the shots, delegated, then managed the workforce is
referred to as managerial style. For efficiently steer respective firms towards accomplishing
overall business mission and goals, Chief Executive Officers or CEOs need great leadership
skills. So each CEO takes the lead inside their own managerial style. Based on the circumstances
and business, certain CEO management styles seem to be more successful than in others. This
part focuses on the managerial style of Asos plc CEO and how it help Asos plc in achieving
goals and objectives. Henry Mintzberg, a business guru & scholar, observed this now and
proposed ten basic responsibilities or behaviors that might be used to categorize a supervisor's

many responsibilities. There are ten roles mentioned in Henry Mintzberg managerial style which
is mentioned below:
The ten roles are:
 Figurehead
 Leader
 Liaison
 Monitor
 Disseminator
 Spokesperson
 Entrepreneur
 Disturbance Handler
 Resource Allocator
 Negotiator
Figurehead – One possess ethical, religious, plus contractual obligations as just a director. It's
required to see that CEO should be a motivating factor. People look to him because CEO is such
a leader and a symbol.
Leader – Here is where CEO manages the group, division, or possibly the overall company, and
also where CEO supervises the activities and duties of others in the organization.
Liaison - Internally and externally relationships should be communicated with by leaders. One
must be able to efficiently communicate on behalf of the corporation.
Monitor – Throughout this position, CEO search forth information regarding the company or
sector on something like a constant schedule, searching for important environmental changes.
CEO also keeps an eye on the team efficiency as well as its overall health.

Disseminator – This is where CEO shares possibly useful data with organization colleagues and
peers.
Spokesperson – Supervisors are the face and voice of their company. You'll be in charge of
communicating business information as well as its aims to individuals beyond about it in this
capacity.
Entrepreneur – As just a director, CEO are always in charge of bringing about or even
controlling organizational change. It entails resolving issues, generating ideas, and putting them
into action.
Disturbance Handler – Whenever an organization or team encounters a stumbling block, it is up
to the players to take command. Organization CEO must also assist in the resolution of internal
conflicts.
Allocator – CEO of organization also have to figure out the best way use resources efficiently.
Assigning funds, and also executive function as well as other organizational resources, are all
part of this process.
Negotiator – Inside any group, division, or organization, CEO focused and may well be asked to
participate in and lead key talks.
From the above report it can be understood that Asos plc CEO should use the managerial style
according to its skills and knowledge which can help in achieving goals and objectives of
organization.
Analyzing culture change brought by CEO and its impact on the employees of organization
A CEO of the organization is responsible for establishing the company's morals and heritage, as
well as guaranteeing that they have been reflected in hiring practices, recruitment and retention,
and structures and procedures. When employees witness their CEO act in a way that matches the
core vision, it connects with all of them and inspires people to follow suit. Core values influence
people's choices and, in turn, the business's trajectory. A CEO's job would be to clarify those
attributes that make sure they're reflected all across the company. Each firm does have its own
set of values, but it is up to CEOs to implant these in a manner which pervades each employee. It
begins with top leader's purchase to assist create the environment. CEO activities including such

taking training programs, participated in all group conversations, or simply being available and
ready basis for successful. Values are defined not by getting a single letter; they are defined by
how people act, interact, & draw conclusions. This part of report focuses on how CEO of Asos
plc can improve the culture of organization and what different impact can it make on employees
of organization.
Training & growth ought to be a continuous method that is based upon social traditions. This
must extend after early recruitment that extends across the individual employee tenure with the
company. CEOs that wish to build the corporate culture must recognize the importance for
learning and support and guarantee that certain programmers receive the economic and cultural
support they needed.
Owning a business of just about any scale necessitates the bewildering number complex
interlinked processes and procedures. CEOs have just a large say in whether technologies, rules,
and procedures were adopted in practically each division & operation because they are the
people who speak at the wider view. Professionals should guarantee that even these associated
technology organizational morals and heritage, even if they do not contact with them physically.
This environment is reinforced through connecting day-to-day activities with both the larger
values and strategic. Inconsistency, but at the other hand, can destroy a mentality.
An organization CEO is responsible for setting an company's morals and heritage, as well as
assuring that they have been reflected in employment processes, education and training,
including processes and procedures. It necessitates a huge commitment towards embodying its
tradition nearly every day. When workers witness a CEO act in a manner that recognizes the core
vision, it connects with all of them and inspires others to follow suit. If people discover
inconsistencies, but at the other side, it informs employees that individual actions don't count
since the CEO isn't preaching the game. Continuous effective leadership guarantees that CEOs,
company leaders, and supervisors obtain the abilities they need to alter and achieve the desired
state of affairs.
Leadership style of CEO within an organization
An CEO includes leadership and it includes that CEO have to make rapid choices with
consulting colleagues. In addition, an access resource establishes a clear optimization method

with clearly defined objectives, which some workers might thrive under. This part of report helps
in understanding that what leadership style should be adopted by CEO of Asos plc in order to
boost its revenues and achieve goals and objectives of organization. There are different
leadership theories which are mentioned below which can help in understanding that which
theory is best for Asos plc:
Great Man Theory
According to the great man idea of governance, capacity for leadership is inherent, not made.
Such notion asserts as leading is a natural trait. It was prominent in the middle ages. Such style
of leadership frequently combines inherent qualities such as knowledge, bravery, charisma,
insight, and charisma.
Trait Theory
According to the trait theory of leadership, some innate characteristics tend to generate great
managers. Nevertheless, possessing particular characteristics often does not imply that someone
who is a great leader. Many managers are outstanding readers and speakers, not everyone that is
a great listener or presenter is a good leader.
Behavioral theory
The behavioral theory of leadership emphasizes as to how a person’s attitude shapes them or
person into some kind of boss, rather than intrinsic skills. Training is a crucial notion in
behavioral theory. Training argues that as a function of environmental reactions to conduct, an
individual will be much more inclined to act and follow in that certain manner.
Transactional theory of leadership
Leadership is studied as just an incentive scheme and punishments in the transactional style of
leadership, commonly known as "modern management." Strong leader, according to it, is results-
oriented and authoritarian. Control and framework are more important to transactional leaders
than innovation.
Effects of power, influence and conflict at Asos plc
Effects of power

This part of report focuses on the effect of power within Asos plc and it is explained as
Emotional experience has indeed been demonstrated to also be influenced by authority.
According to study, individuals who crave control become much sensitive towards others'
feelings, particularly if they share a physical environment with them. Powerful individuals, on
either side, are less concerned with other people's feelings. Organizational leaders should wield
authority to accomplish personal, group, and corporate objectives. Manager must be willing to
persuade its workers to develop better, the supervisors and colleagues to make critical decisions,
or investors to maintain the institution's viability.
Effects of influence
This part of report focuses on the effect of power within Asos plc and it is explained as that for
increasing profits, businesses create an item or brand. Companies possess mechanisms for
creating such products, as well as personnel to administer such technologies. Companies having
systems, control measures, and practice in order to guide individuals. Public demands
cooperation inside the procedure, which is a basic premise of influence. One should establish
win-win trades in tough circumstances while or interacting with tough people or groups towards
being capable of convincing successfully.
Effects of conflict
Work issues can lead to interruptions during performance, decreased earnings, lost opportunities,
disengagement, attrition, and dismissal. Conflict in the workplace can be either a factor as well
as a result of distress. People in the organization may grow irritated if people believe there is no
clear solution and if people believe that thoughts are ignored by the other people in the
organization. Whenever organizational members spend too much time conflict, companies lose
focus on the core goals organization supposed to achieve in future.
Different type of motivational strategies at Asos plc
This part of report focuses on different motivational strategies used at Asos plc and it can be
understood by understanding Maslow theory of motivation. Maslow theory was proposed in
1943 by Abraham Maslow which focused on different motivational factors for employees in an
organization which helped employees in contributing towards goals and objectives of

organization. There are five needs of employees according to Maslow theory which helps
organization in achieving its goals and objectives as these five needs are mentioned below:
Physiological needs – Physiological needs are among the first Maslow's hierarchy's serial
number bottom demands. Water and food, relaxation techniques, food and shelter, general
wellbeing, plus fertility are the most fundamental human immediate needs. Several normal
physical demands, according to Maslow, should be met until people may progress towards the
next stage of fulfillment.
Safety needs - Security comes now on the list of reduced requirements. Security against assault
and robbery, emotional acuity including well, social protection, plus financial stability are all
important aspects of security.
Belongingness – At third stage of Maslow's hierarchy, psychological needs, were associated with
social connection and therefore are one of the last as such lesser requirements. Relationships
with friends and household securities genetic and selected families (father, brothers, children)—
are among such requirements (spouses and partners). So order to accomplish a sense of enhanced
connection, cognitive and psychosocial closeness, levels of sexual partnerships to deep
emotional connections, is necessary. Participation within different communities, whether
belonging to the team of employees to forming identification in a trade, society, or band of
enthusiasts, also helps to fulfill this requirement.
Esteem needs – Personality can indeed be divided into two categories, according to Maslow:
satisfaction dependent on certain respect from people and acknowledgement, and respect
depending with your own personality. That type of self-esteem gives rise to self-assurance and
freedom.
Self- Actualization needs - The term self-actualization in theory is explained and refers to
reaching their full capacity as a human. Ego needs, also refers to a self needs, are at the top of
Maslow's model. Knowledge, continuous improvement refinement of abilities in fields such as
art, sports, architecture, cuisine, and landscaping for the others, and bigger ambitions like
learning another language, travelling to new locations are all examples of self-actualization
wants.

Corporate examples
Steve Jobs had to have an effective leader; because used to have a careful attention to detail &
surrounding oneself among like colleagues who would obey the direction.' This inventive
consciousness, his meticulous attention to detail,' was undoubtedly a key factor in Continuous
success. A most successful people in history have also been the hardest workers. And there is no
getting away from the nearest wall. Jobs didn't, and it was one of the many reasons he was such a
massive success. Jobs combined his passion of lettering and design and his enthusiasm for
computing with the iPhone, for example. The result was the first tech corporation to pay such
close attention to design and aesthetics. This is also true that it helped in making Iphone apples
USP.
Recommendations for Asos plc
From the above scenario it can be understood that Asos plc need change in leadership style of
CEO which can be managed by developing effective strategies and plans for better results for
Asos plc. Asos plc have to ensure that there should be clear vision in organization which can
help employees in understanding goals and objectives of organization. Leaders of Asos plc have
to ensure that all the important aspects of organization should be effectively analysed and As just
a manager, the job is to establish the corporation's mission and vision, as well as to convey a
message to the staff. That's a lot easier to handle towards a same objective when you provide
people a clear structure to take. Having a real enthusiasm again for tasks that concentrate on
would not only drive the colleagues, but it would also rub onto someone else. Demonstrate
genuine appreciation for colleagues' contributions and their excitement. Employers allow
leadership; because without, it is impossible for anybody to achieve their objectives. Make
strong ideas for the weekend and a schedule for just how the group can assist them in getting
there. To be a manager doesn't really imply to be in command, having a finest appearance, or
even being correct. This is all about bolstering the staff and inspiring individuals to work more
effectively and efficiently for such purpose of the organization. Understand that managers and
employees are all together and are on the same side and also that they each have a certain role to
play. It's important to keep in mind because communication involves path. Although it's crucial
to be able to convey the values and mission, one must also be aware of any signals that some
may be sending. One could go far if simply respond to the staff if they have concerns, thoughts,
or suggestions.

CONCLUSION
This report concludes about the how different leadership and managerial style can help
organization in achieving goals and objectives of organization. This report helps in concluding
that every organization need effective leadership to achieve goals and by implementing and
understanding different theories Asos plc can achieve their goals and objectives. Organization
can improve their productivity and profitability which can help in taking organization to higher
levels.

REFERENCES
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