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Strategic Marketing of AMS Limited

   

Added on  2020-07-23

16 Pages4978 Words391 Views
STRATEGIC MARKETING

EXECUTIVE SUMMARY Strategic management is all about designing an appropriate scheme for company successor development by considering necessary facts or figures. Along with this it helps an enterprisewhile expanding business by launching an innovative product in market. Therefore, it is essentialto focus on designing an effective strategy for acquiring maximum attention of clients. As aconsultant for Ashanti Marketing Solutions (AMS) Limited I must analyses the strategySamsung is used make profit with their new and innovative product i.e. 5G cell phones. Thisreport purely focusses on marketing strategy that the company is using to launch their product inbusiness market. Assessment pinned down some strategies that the company has used to increasetheir potential in business market. Furthermore, in order to enhance the production of companyproduct and sales performance an organization is adopting some of the important strategies likePESTEL, SWOT, Market Segment, Porter Generic Strategy that will help them in increasingtheir revenue in UK market. These elements have covered all the key factors like costing,budgeting, innovation, market segmentation, strategies etc. that are required for makingfundamental planning to achieve their desired goals and target. Market entry mode is a crucial decision which every firm have to make at the time ofentering in new country. Their are various modes which is available to a company but for thisorganisation, joint venture most suitable. Segmentation, targetting and positioning of product play crucial role in decisioningwhether company will taste success or failure. Samsung is known for launching their products inall kind of segment but their new 5G phone will be launched in premium segment and it willpositioned as a phone with latest features. 5G phone technology is latest in the industry and launching a phone which can use thistechnology and provide high speed internet will play crucial role in providing some extra edge tothe company.

Table of ContentsEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................4TASK ..............................................................................................................................................4PESTEL Analysis........................................................................................................................4Market Entry Options..................................................................................................................7Market segmentation...................................................................................................................8Porter's Generic Strategy ..........................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13Online .......................................................................................................................................143

INTRODUCTIONExpansion is term which regarded as one of the crucial elements for the growth and developmentin different market. Although entire corporate world is trying to introduce their various branchesin distinct marketplace for generating more or more revenue by satisfying needs of clients(Tomczak, Reinecke and Kuss, 2018) . Thus, while having a potent brand image among peoplein different geographical market it is important to do regular modification of existing product andlaunch products so that they can maintain their dominance in different business market. Thepurpose of this report is to analyse the strategies of the marketing while launching a newcellphone in the United Kingdom. Ashanti Marketing Solutions (AMS) Limited deals inproviding online marketing services that provide digital marketing solution, SEO, and emailmarketing that will customer to grow in business market. This assessment focus on AMScontribution on launching a new cellophane for Samsung with advanced features of internetconnectivity e.g. 5G. The company wishes to earn more revenue from their new products, sothey have taken help of AMS Ltd. To increase their grass roots in UK, this report has underlinedstrategies like PESTEL, Market Segmentation and porter strategies to increase sales volume ofcell phones with new features in different markets. TASK PESTEL AnalysisTo evaluate external and internal factors of an organisation in UK, PESTEL and SWOTanalysis will help organisation to plan and make better strategies to launch their new cellphonewith 5G. PESTEL Analysis4

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