Local Coffee Shop Brief

LOCAL COFFEE SHOP BRIEF

BUSINESS RATIONALE
• In the current scenario it is very important for all
the business to expand their business on regular
basis to be competitive in the market and touching
the wider number of the consumer in the market.

KEY FACTORS OF BUSINESS RATIONAL
• Objective: The main objective of the business rationale is to
provide the information to the other about the purpose of it
and above rationale shows that purpose of the same is to
expand their business to the next level.
• Overview: Another element of business rationale is to provide
the overview of variety of the activity which has been
performed in the project as well.

BUSINESS CASE
• After seeing good sort of the
success in the high city market is
looking to open up new coffee
shop in the railway station
location.

PROJECT OBJECTIVES
• To understand the customer need and preference in context
of their coffee drinking preference
• To ascertain the market situation in which new coffee shop
can be offered
• To build good product awareness in front of consumer in the
market

PROJECT GOALS VS. PROJECT OBJECTIVES
Goal of business
• To expand the business by opening new branch
Goal vs objective
• To expand the business in the market with the help of
understanding of customer need and with the help of good
brand awareness of company.