Consumer Buying Behaviour Related to Low Cost Air Travel Services by Ryanair Airlines

Consumer buying
behaviour related to
low cost air travel
services given by
Ryanair airlines

Content
 Introduction
 Consumer decision-making process and consumer behaviour
 Application of Framework regarding Ryanair airlines
 Conclusion
 References

INTRODUCTION
Ryanair DAC is an Irish low budget airlines which were founded in
1984 and has their headquarters in Swords, Dublin, Ireland with
their main operational bases in Dublin and London. In this
presentation consumer buying decision-making regarding low cost
airline services given by Ryanair will be examined. Also the process
and steps through which consumer selects airline services will also
be discussed in detail.