Different Forms of Organizational Communication and Principles of Effective Communication

This report discusses the different forms of organizational communication and principles of effective communication. It evaluates the communication practices and provides an analysis and discussion of all questions. The report is based on Fishy Restaurant and its efforts to improve communication within the organization.

Individual Report

LITERATURE REVIEW.........................................................................................................................3
Different forms of organizational communication...................................................................................3
Principles of effective communication....................................................................................................4
Evaluate the communication practices.....................................................................................................6
Analysis and discussion of all questions...................................................................................................6
CONCLUSION..........................................................................................................................................6
REFERNCES.............................................................................................................................................7

INTRODUCTION
Business communication is a procedures or process through which a group of individuals
within company premises convey goals as well as share the ways to accomplish the same in an
effective manner in a prescribed time period. However, proper maintenance of conversation lead
a management to generate a strong and healthy relationship between employer and employee and
also can attain improved level of proficiency ratio in a better way (Madsen, 2016). Along with
this, firm can be aware about all emerging and existing trend or market and it empower them to
gain competitive advantage. In relation to report, it is based on Fishy Restaurant, it is well known
brand among UK market whose marketing manager wants to impose some new policies or
procedure into its functional unit in order to enlarge its market share or size in an amended way.
In this study, contents are expressed in literature review format covering the topic various kinds
of organizational communication, principles of effective communication and analyzing the same
inside company. Finally, examining the discussed data and critically evaluating the same in a
better manner.
LITERATURE REVIEW
Different forms of organizational communication
According to Prachi Juneja, 2019, In simple terms organizational communication refers
to the conversation or exchange of information which take place inside enterprise premises with
aim of accomplishing pre-defined goal or objective in a productive style. Apart from this,
business conversation is viewed as an extensive field as it comprises everything from individual
to mass communication. Moreover, it is classified into various divisions in which each of it
contain unique set of roles and function in completing the specified task in an improved mode.
On relation to Fishy Restaurant, its superior makes an attempt to bring some alteration in existing
policies so that they can enlarge their proficiency ratio in a better manner. Therefore, some of the
different forms of communication which Fishy Restaurant follows within its functional unit are
given below:
Formal and Informal: This category of conversation has been categorized on the basis
of formality. In terms of formal communication it has particular structure, system, standardized
and it take place in very well planned manner (Kleckner and Marshall, 2014). Some of the
example through which formal message execute i.e. memo, hall meeting, e-mail and etc. On the

contrary, informal conversation are those which is not planned in advance due to which it does
not contain any flow of channel. Some of example of informal communication are exchange of
ideas happens between coworkers of different departments.
Directional communication: Under this type, flow of thoughts carry out in the form of
various directions that is upward or horizontally, downward. Hence, in context of upward,
information flows from low level employees to top level managers on the other hand downward
is managers to subordinates. Moreover, downward conversation take place in written format such
as e-mails, policy guidelines and in upward, personnel are their reviews and provide suggestions
for improving working performance.
Internal and external: In this sort, internal communication occurs among members of
the organization whereas external take place with the people who are outside of company’s
marketing environment (Durkin, McGowan and Murray, 2014). Additionally, internal discussion
is often in written form which involves performance appraisal, enterprise updates and sales
performance while external chat incurs between customers, regulatory bodies, competitors,
stakeholders, government and it is mainly use for promoting and enhancing the brand in a
competing industry (Different Types of Communication, 2019).
Oral and written: Under this, oral exchange relate with those discussion which
expressed in a verbal way like presentation, meetings, group discussion and so on whereas
written communication is link with those process which take place in nonverbal manner i.e. via
emails, fax, meetings, notes, and many more. However, both these are considered as formal
communication as it usually occur for an accomplishment of specific work in a desired time
frame.
Henceforth, the above explained forms of organizational communication enable Fishy
Restaurant’s manager to adopt innovation and novel ideas into their procedures, system, structure
based on the situation in order to obtain high level of satisfaction and motivation from manpower
Principles of effective communication
In the views of Vicky 2019, In order to maintaining a better relationship with workforce
and also to generate well working environment then effective communication is required. This is
because it assist each individuals to work collaboratively and cooperatively that help them to

reduce the misunderstanding, confusions, conflicts of interest and disputes among team
members. Regardless of any kind of conversation, it is essential for every superior to use proper
sentence structure, grammar and punctuation so that listener can acquire relevant information
without any hindrances. There are various principles that provide a proper guidance or direction
to particular communication for acquiring better outcome. In case of Fishy Restaurant,
implication of suitable principles help its superior to introduce new policies or procedures within
its business function are as follows:
Clarity: This principle is concern with those aspect in which it states that the information
should be in transparent and clear manner so that there will be a less possibility of arising
confusions, ambiguities, misconception among group members (Tata and Prasad,2015).
Therefore, in regard of Fishy Restaurant its marketing manager takes an effort in identifying
present and upcoming market trend or demand and gathers all relevant information regarding
policies or system. With the help of this, it lead them to implement best strategic decision and
can easily incorporate the novel rules and regulation inside functional unit in innovate and
creative style (Communication: Meaning, Purpose, Importance and Principles, 2019).
Integration: Under this component, it is relate with the term in which personnel provide
the information in an integrated way which means message should be convey to each and every
one in an equal manner so that they can easily overcome the obstacles and difficulties. However,
in context of Fishy Restaurant, its superior makes an effort to render the information to every
manpower which empower them to put their best contribution in acquiring modified policies into
their working process. Along with this it aid firm to gain their productivity and sustainable
proficiency ratio in an efficacious way.
Consistency: It encompasses those feature which signifies that message or discussion is
transfer in an adequate and consistent mode which means complete information. With the help of
this, Fishy Restaurant’s manager can control the communication barrier and also can create a
healthy relationship between subordinates that lead them to obtain competitive advantage in a
given time limit.
Simplicity: Under this perspective, it is linked with those concept in which it
demonstrates that content should be simple and understandable so that specified audience or
multitude can obtain accurate and relevant information in an improved mode (Král and Králová,

2016). In context of Fishy Restaurant, its manager takes an attempt to share the information by
using simple and familiar words and tries to avoid jargons so that manpower can attain reliable
data regarding company’s policies, system that empower them to maximize the profit in an
effective way.
Evaluate the communication practices
As per the views of Gale McCreary, 2019, evaluating communication process or channel
is considered as an important factor as it aid organization to determine its weakness or
drawbacks and also encourage them to take corrective course of action. Therefore, the above
explained various forms of communication must be evaluated in a frequent basis as for
measuring internal conversation it can be done through monitoring emails and external by social
media responses (How to Measure the Effectiveness of Communication, 2019). Hence, it is
necessary that Fishy Restaurants’ manager should widens their scope in terms of accepting
weakness and discovers the ways to improve the same for achieving improved outcome in a right
time. Moreover, firm’s superior makes an initiative in motivating its personnel to interact with
company regarding their services, behaviors, products so that they can impose appropriate
solution and can generate better coordination and cooperation among employees.
Analysis and discussion of all questions
The preceding discussed components signifies that effective communication plays a
critical role in an establishment as it help them to accomplish its goal or objective in an effective
and effectual mode within stipulated period of time (Sicat, 2015). Furthermore, each forms of
conversation must take place very carefully and systematically so that firm can acquire good
relationship between each personnel. Along with this, implication of practices lead Fishy
Restaurant to share information in a clear, consistent and adequacy mode which help them to
avoid the difficulty of confusion, ambiguity and misconception.
CONCLUSION
It has been summarized form this report that, for achieving desired objective in a
productive style communication has a significant role. Moreover, adopting principles and proper
structure aid superior to create good relationship between employer and employee in order t
attain sustainable proficiency and productivity ratio.

REFERNCES
Books and journals
Madsen, V. T., 2016. Constructing organizational identity on internal social media: A case study
of coworker communication in Jyske Bank. International Journal of Business Communication.
53(2). pp.200-223.
Kleckner, M. J. and Marshall, C. R., 2014. Critical communication skills: Developing course
competencies to meet workforce needs. The Journal of Research in Business Education. 56(2).
p.59.
Durkin, M., McGowan, P. and Murray, L., 2014. Perspectives on the potential for social media to
improve communication in small business–bank relationships. The International Journal of
Entrepreneurship and Innovation. 15(4). pp.251-264.
Tata, J. and Prasad, S., 2015. CSR communication: An impression management
perspective. Journal of Business Ethics. 132(4). pp.765-778.
Král, P. and Králová, V., 2016. Approaches to changing organizational structure: The effect of
drivers and communication. Journal of Business Research. 69(11). pp.5169-5174.
Sicat, A. S., 2015. Enhancing college students’ proficiency in business writing via
schoology. International Journal of Education and Research. 3(1). pp.159-178.
Kasper, G. and Kellerman, E., 2014. Communication strategies: Psycholinguistic and
sociolinguistic perspectives. Routledge.
Terry, N and et.al., 2015. The Impact of Lecture Capture on Student Performance in Business
Courses. Journal of College Teaching & Learning. 12(1). pp.65-74.
Palattella, M. R and et.al., 2016. Internet of things in the 5G era: Enablers, architecture, and
business models. IEEE Journal on Selected Areas in Communications. 34(3). pp.510-527.
Vernuccio, M., 2014. Communicating corporate brands through social media: An exploratory
study. International Journal of Business Communication. 51(3). pp.211-233.
Online
How to Measure the Effectiveness of Communication, 2019.[Online]. Avilable through:
<https://www.wikihow.com/Measure-the-Effectiveness-of-Communication >
Communication: Meaning, Purpose, Importance and Principles, 2019.[Online]. Avilable
through: <http://www.yourarticlelibrary.com/management/communication/communication-
meaning-purpose-importance-and-principles/60291>
Different Types of Communication, 2019.[Online]. Avilable through:
<https://www.managementstudyguide.com/different-types-of-communication.htm>