Positive and Negative Impact of Being Online and Offline

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative impact of being online and offline......................................................3
Challenges and measures for security and privacy.................................................................5
Blog as a communication tool................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
With the increase in use of technology both by the individuals and businesses it is
important that the skills of professionals are developed in such a manner that they can integrate
these skills in their business and help it in becoming competitive in market. In the present era
where digital technology is being extensively used by businesses it is important that they are
integrated in the business so that a large number of customers can be reached and sales of
company can be increased (Smith and Albaum, 2016). Individuals also use digital media so that
they can know about various products and services and can also link to people in various parts of
the world. It also help them in making their work easy and convenient. In the digital age it is
important that skills of individuals related to using digital media should be developed so that
they can use them in an efficient manner. It also help in expanding businesses and marketing
about the company’s products and services. In this report positive and negative aspect of
individual and businesses both online and offline will be discussed along with the challenges that
are faced by them in protecting their privacy and security. Further a discussion on blog as a
medium of communication will also be discussed that can help businesses in achieving their
aims.
MAIN BODY
Positive and negative impact of being online and offline
With the increasing technological advancements the use of technology both at individual
and business level is increasing which means that the skills that can help in effectively dealing
with digital technology needs to be developed. This will help in using the digital technology in
such a manner that maximum benefits can be gained and it can help in achieving individual and
organisational goals. The positive and negative impact on individual and business being online
and offline are discussed as under:
Individuals: There are various uses of internet that can help in their development and can
help in improving the standards of individuals’ lives. Thus the use of internet becomes important
so that they can grow and develop in various areas of their lives.
Basis Online Offline
Positive It can help them in socialising on the
internet and connecting to people in the
People can get close to the people and
only socialise with the individuals they

various parts of the world.
It can also help in increasing the
convenience of individuals to shop
online, get education, search for jobs,
use internet banking etc.
It can also be used to remain updated on
the news and various other updates
(Chen and Yu, 2016).
trust.
Education can be gained offline which
can allow them to better understand the
lessons being taught in class and also
establish a two-way communication.
Being offline also help in involving in
the extra-curricular activities that can
help them in developing personally and
professionally.
Negative The individuals might get indulged into
inappropriate materials online that can
consume their time and can also not be
age related.
Social network addiction can disrupt the
lives of people and which can affect
them both personally and professionally.
Their personal information can be stolen
by some miscreants like bank details,
other personal information etc.
The individuals can lose the opportunity
to use internet to their convenience that
can help them in various aspects like
shopping, socialising etc.
Internet can also be used for starting
individual businesses that can help them
in making profits.
Being offline can affect the approach of
an individual and they can be confined
to limited areas of their lives that can
restrict their development.
Businesses: As the technology use is increasing it is also being use in the businesses so
that they can achieve their aims and goals by increasing their approach to their customers so that
their sales can increase along with increase in profits.
Basis Online Offline
Positive Businesses can use internet in
increasing their approach to customers
so that a large number of customers can
be reached.
They can also use it for selling their
products and services inline so that
their business can increase along with
The company can monitor its functions
and operations in an efficient manner
being offline so that the business
objectives can be achieved.
It can help in gaining the trust of its
customers by doing market research and
making them available with goods and