Integrated Professional skills in the Digital Skills

Integrated Professional skills
in the Digital Skills

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Compare the area of aspects of business being online and offline..............................................1
Challenges faced by business and individuals when they go online...........................................3
Comparison of Blog and website and discuss tools of blog........................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In an era of globalisation, there are lot of changes takes place in technology, needs and
wants of consumers and it provide immense level of opportunities in future and it bring big
transformation in a business as there are several new methods to communicate such as social
media, blogging and many more (Cavanagh, 2016). This provide a greater convenience and
flexibility to their customers as they have wide varieties of products to choose from as well as
there are number of competitors in this field but at the same time it possesses various threats due
to hackers, virus, malware and so on. This report is based on positive and negative aspects of
online and offline on both business and individuals and consist of privacy and security measures
that is being face by company. This report also comprises of distinguish between blog and
website and several tools to create blog are also showcased in this report.
Compare the area of aspects of business being online and offline
In a modern area of technological world, internet and advancement of technology provide
a greater aspect in an economy as it provides a boom to make revenue and thus help in gaining a
competitive advantage across the globe (El-Nawawy and Khamis, 2016). This provides an
enormous opportunity to every kind of business to promote its products through online platforms
and develop positive image in an around the world. In addition to this, digital marketing is at
boom in today’s era as it helps a firm in making revenue and generate future growth which
provide assistance in every aspect of business. Not only in marketing, but in other sectors such as
finance, marketing and human resources it provides greatest strength and ensure a success in
future.
The introduction of information technology has simplified the working procedure and
facilitate smooth flow of activities as the manager could monitor and control the activities
through Enterprise Resource Planning (ERP) as this also aids in taking an appropriate decision of
a firm as well as it also provide the availability of resources which in turn provide greater
success in future. In addition to this, it also allows easy transfer of funds within fiction of
seconds in different parts of the country so it provide an ease of convenience to both individuals
as well as the business enterprises. Another major prospect is that it provides greatest
opportunity to companies to hold meetings at a global level through video conferencing, skype
and so on as it saves both time and travelling cost. For example, the manager of Tesco
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