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Individual report
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CONTENTS
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Compare and contrast between positive and negative aspect of online and offline product sold
.....................................................................................................................................................3
Discuss any two tool and recommend one for managing password............................................6
Two application develop for COVID 19 for different mobile platform......................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
E-commerce is defined as the process of buying and selling the goods or services,
transition of fund, information etc. on electronic network i.e. internet. This provide a platform
where the buyer and seller can meet all together by reducing the barrier of distance or time. The
current report is based on determining the importance of ecommerce in today’s world and
importance it holds within day to day need of people (Zhang and Zhang, 2020). This report
contain an explanation about compare and contrast among the positive and negative aspect of
online and offline product sold. Addition to this it also includes description about two commonly
used tools for managing password and also contains description about two mobile application
designed by government to track and trace the corona infections.
MAIN BODY
Compare and contrast between positive and negative aspect of online and offline product sold
With the increasing use of technology within executing business operations, bring up a
new concept of ecommerce along with some of good opportunities to the sellers for approaching
customers anytime anywhere in much faster speed without spending extra penny. The concept of
ecommerce and online shopping is emerging worldwide very rapidly where the products remains
just a click away. But on the other side, the traditional offline shopping method usually by
visiting physical outlet of a brand or retail store is still in continuation (Lobschat, Osinga and
Reinartz, 2017). As some of the people prefer to examine the product and hold the possession of
product after the payment. There are certain similarities and differences that are shared by the
online and offline method of selling product or services. This can be understood from the
following,
Similarities
Though the online and offline medium of selling product or services follows a different
procedure they still contain certain things similar in them. The similarities within online and
offline selling of product and services can be better understood with following comparison
factors,
Customer Convenience: - The main aim of a seller is lies withing providing the most
comfortable shopping experience to customers whether it remain online or offline medium of
selling product so that they get a call for revisit from customers. For this the sellers usually
categories the section of similar products to organise them and provide a title so that with more
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convenience the customers can pick up their product. The online seller arrange the list of product
over their website where each item contain a hyperlink that further present products to choose
from alike big retailer Amazon, Alibaba etc. and on other side offline retailers arrange the items
on shelf so that customer can pick up from them like ASDA which categories food section,
grocery etc. separately.
Customer needs information: Whether it is a offline or online store, the first and
foremost thing which s customers demand from the seller is information regarding the [articular
product or services they are looking (Zhuang, Leszczyc and Lin, 2018). In offline shopping for
example, a store of Apple Inc, brand always provide training to its staff member to enhance their
knowledge about a each product displayed in store so that they can answer each questions to
clear all doubts. On other in online stores the sales persons are not present but E-com retailer like
Marks & Spencer provide all the information about its product under it get displayed. Other than
this FAQ sections always remain where some of the common questions regarding a product is
answered and also having a comment section where customers can ask their concern.
Despite of all these similarities there are number of differences which both the online and
offline stores having that help in influencing customers to go for their comfortable medium to
purchase product. These differences depict the positive and negative aspect of offline and online
stores,
Factors Online Offline
Stores and overhead expenses Being a online store an
organisation can maintain it at
a low cost structure as it do
not require to invest more over
the expensive space, hiring
additional personnel as
automation in operation is
always a positive factor which
in turn reduce cost.
The maintenance of tradition
brick and mortal stores are
quite expensive for an
organisation as they have to
deal with regular maintenance
cost, hiring more employee to
manage stores, electricity and
other cost which in turn make
the offline store more costly to
manage as compare to online
stores (Comparing Online and
Offline Shoppers: Is There a
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Difference? 2018).
Product return In the online stores the
chances of product return is
relatively higher as when
customers visit online product
and then they look the actual
product after delivering it
seems different. This in turn
create more product return
back to company which
reduce net sale and affect
profit. Additionally, it also
involve risk of product
damage during shipment
which further increases
expenses (Comparing Online
and Offline Shoppers: Is There
a Difference? 2018).
As in offline stores the
customers do not need a
product return factr as they
have option to check out each
and every feature of product
and can also check a demo in
front of them which ensure
more sale of product or even if
it get rejected by customers
then it do not involve any loss
or damage.
Customer relationship Being an online store, it
become quite difficult to
maintain relationship with
customer when they do not
have face to face interaction.
But as technology is getting
more advanced the sellers can
directly approach customers
with personalised experience
like sharing regular update
about new stock, offers,
additional benefit about
product etc.
While, in offline stores the
sales persons can directly
interact with customers and
provide them more favourable
environment which they prefer
while shopping and respond to
each query instantly. This in
help in providing a chance to
develop a better personal
re;ationship with customers
and also allow in maintaining
it as well as recalling the
customers again to purchase
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product or services.
Discuss any two tool and recommend one for managing password
Within this world of internet, the process of getting access to good and services has
become very much easier as any customer just have to add credentials to the online websites of a
ecommerce business and can make purchases. Similarly, it also reduces several of the issues
which organisations mainly face while interacting with customers and approaching to make
purchases. But still the issue lies as each time when a person uses a website, they have to add
cardinals such as ID and passwords for the security purpose so that their basic detail remains
secure and away from any other unauthorised access (He, He, Xu and Zhou, 2019). The main
reason behind password and to add a password that involve string and alpha numerical characters
to make the password more stronger and harder to crack. The major issue with this is that it
become quite difficult for the user to remind their password all the time which creates more
inconvenient to customers. But thee are certain tools which can be used by the customers of
ecommerce website that help them in keeping their user name and password save and secure
from the public access. These tools will keep the password secure and also make them accessible
and usable through the multiple computers or web browsers. The most commonly use tools for
managing the password and other credential are LastPass and Firefox Sync, these can be better
understood using following discussion,
Firefox Sync: It is formally also known as the Mozilla Weave which is a plugin for the
Firefox 3.5/3.6 which will also be an integral part of the Firefox 4. The Fire fox sync actually
make use of a slightly different approach for managing the password and syncing using other
tools present within list. This Fire fix sync is specially design to manage by syncs and protecting
the passwords, browser tabs as well as bookmarks to help users in remain free from any kind of
difficulties (5 Tools for Keeping Track of Your Passwords. 2010). When a user use Firefox sync
to manage all its password and login with another computer or device using Firefox on it, one is
just have to login to Sync and they get access to their saved data and can also pull up the tabs
that were open in their own computer. But it remains totally safe as when the user logs out the
information automatically get disappears from that new device. Other than this the sync option is
also available within the iPhone and Android apps which allow one to get their tabs over mobile
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devices also. So, with the help of this the Fire Fox user can keep track of all their passwords and
can also manage them securely and remotely.
LastPass: Again, this is a very much popular cross platform password manager which help
in storing all of its information over cloud. This tool is mainly work within Windows and Mac as
well as in most of the major web browsers. This tool automatically saves the login details of an
individual and in turn support the user in generating more safe and secure access as well as also
get automatically fill up the password when a user visits a particular site and keep it secure for
the future reference (5 Tools for Keeping Track of Your Passwords. 2010). The Last Pass tool
instead of storing all its data and information to the computer or within drop box it saves it over
its own server. The Last Pass maintain its robust set of security surrounding the data with it and
avoid any kind of unauthorised access.
Both of the tools are very much helpful for the users who prefer more to perform their
daily task like shopping, sharing information, internet banking and many other transactions
online and have trouble in managing all the password and other detail for login to portals. These
tools remain very much helpful in getting the more secure and safe access to those platforms
without being fear about the crackers or other unauthorised access. From these two tools, it is
recommended to use Last Pass which is one of the most effective and handy tool. This mainly
simplifies the online life of a user by making their credential save for them and alleviating the
poor habits. The recommendation to relay on this method is that one can manage their logins by
having strong and unique password for each of the online account. This remain secure and one
can trust as it actually do not save the password of user rather it saves the encrypted block of data
which then can be synchronize among the devices. Additionally, until and unless one do not use
a weak password or share password to other, the attacks over the Last Pass actually do not get
attacked by anything. (https://www.lastpass.com/how-lastpass-works)
Two application develop for COVID 19 for different mobile platform.
As the pandemic is spreading rapidly throughout the world due to unawareness of people
about whether they are infected with coronary or the people with whom they interact are
infected. So, to deal with this issue and make sure that people remain aware about the people
who are nearby and infected with COVID 19 so that they can maintain social distance from
them. This support in reducing the spread of virus by providing people with a digital tool over
which they can rely and get idea about the people who are diagnosis with corona virus.
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Following are the two mobile application which are designed by the government of different
countries that are explained below:
Trace Together: In march the Government Technology Agency of Singapore (GovTech),
in house IT agency of Singapore public service while collaborating with the Ministry of Health
has launched a mobile application which is named as Trace together. This is designed to help and
supplement the current contact tracing efforts within the nation for imposing an effort toward
reducing the spread of corona virus. The main function of this application to make people notify
when they come in contact with a person who is corona infected or having a chance of infected.
Additionally the person who are infected can recall all the movements and people whom they
have contacted with the help of this application. This means it is very effective and act as a
effective application for tracking the risk of infection and support people in getting aware about
it which a step toward reducing the spread of corona virus.
Coronavirus contact-tracing app:- This contact tracking application is specially designed
for automatically making people alert about their risk of having virus which is actually based on
whether someone whom they recently met is diagnosed with infection of corona virus. This is
usually work by log in every time by two people within certain time with each other. When a
user register self as being infected, automatically alert is send to everyone near whom that
infected person passes (Coronavirus: England and Wales' contact-tracing app gets launch date.
2020). This application is performing well as it help in presenting the accurate information about
tracking application. Some of the hospitality venues were using their own QR code based system
for test and trace but now they are switching to this the Coronavirus contact-tracing app where
they can mention all the details of visitors within the application so in case any of them is
infected the application provide instant notification of being alert.
Both the applications are very much helpful in detecting the person who are infected near
by and help in alerting people so that they remain safe from any kind of such issue. But both the
applications have certain similarities and difference which can be better understood using
following discussion.
Factors Coronavirus contact-tracing app (UK) Trace Together (Singapore)
Application This application is specially design while
keeping the local public in mind. The app
mainly work in a manner that when a person
A person who came in contact with
the person infected with the corona
virus are more likely to have
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is found to develop a coronavirus symptoms
and also tested positive then that person will
be contacted with either phone, email or text
message (Coronavirus: How does Covid-19
test-and-trace work? 2020). After that an
individual is asked to log in to NHS test and
trace website by adding some of the
personal information such as name, DOB,
postcode, people living together, places
visited recently and person having close
contact with for more than 15 min.
chance of being infected. This
application Trace together is
launched by the Singapore
government which work over the
Bluetooth signal. In this the person
who get registered over the
application can found the infected
person nearby using this
application. The data is then get
saved to their mobile and being a
part of it MOH take interview of
person who is infected and can also
ask question with the person who’s
device detected it (Trace Together.
2020). at that time they may also
ask to share the data to MOH
which their mobile application
saved so that proper detection of
person infected can be identified
and they can be provided with
better care.
Feature The main feature of this application also
works with Bluetooth where after
downloading the application one has to to
enable Bluetooth which then log distance
data with any of the phone which remains
nearby to them. The data remains
anonymous for the person who download
the application and also about everybody
who came in contact with that person
(Contact-tracing app for England and
The main feature of this application
is that it is easy to use that can be
simply download through play
store, grant the app permission to
log data and turn the Bluetooth on.
This application make use of
Bluetooth signals and help in
identifying the other Trace together
user (Trace Together. 2020).
In this application the data is
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Wales. 2020.).
Another interesting feature is that this
application has a scan QR Code feature
where one can scan code at venue where a
person visit. When any of the person who
visited that particular location and get ill the
instant information get back to the person.
logged by app that remain
encrypted within mobile device and
only the individual to found
positive have to share data logged
to speed up the contact tracing.
So, from the above compare and contract among both the application of Singapore and
UK it can be said that it is a very effective method that government has taken into consideration
which definitely added value to the site. As these track and trace application support a lot in
making people alert about the risk which is nearer to them and also support them in identifying
the actions they must take. This in turn help people within society to stay safe and alert about the
risk of getting infected so that precautions can be used.
CONCLUSION
From the above information it can be said that e-commerce and internet is growing
rapidly and helping in simplifying the day to day life tasks. The anticipation of technological era
supported a lot in improving the quality of living among people. This is so because it provides
business and customers a platform to interact with one another from anytime anywhere. Other
than this security concerns are also maintained with several tools like LastPass and Firefox Sync.
On the other side, this digital technological feature is also supporting in this time of pandemic by
helping people in determining the people who are getting infected nearby and also make them
aware about the action they must be taken to stay safe.
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REFERENCES
Books & Journals
He, P., He, Y., Xu, H. and Zhou, L., 2019. Online selling mode choice and pricing in an O2O
tourism supply chain considering corporate social responsibility. Electronic Commerce
Research and Applications, 38, p.100894.
Lobschat, L., Osinga, E.C. and Reinartz, W.J., 2017. What happens online stays online?
Segment-specific online and offline effects of banner advertisements. Journal of
Marketing Research, 54(6), pp.901-913.
Zhang, S. and Zhang, J., 2020. Agency selling or reselling: E-tailer information sharing with
supplier offline entry. European Journal of Operational Research, 280(1), pp.134-151.
Zhuang, H., Leszczyc, P.T.P. and Lin, Y., 2018. Why is price dispersion higher online than
offline? The impact of retailer type and shopping risk on price dispersion. Journal of
Retailing, 94(2), pp.136-153.
Online
5 Tools for Keeping Track of Your Passwords. 2010. [Online] Available
through:<https://mashable.com/2010/10/08/password-management-tools/>
Comparing Online and Offline Shoppers: Is There a Difference? 2018. [Online] Available
through: < https://blog.smile.io/comparing-offline-and-online-shoppers/>.
Contact-tracing app for England and Wales. 2020. [Online] Available through:
<https://www.theguardian.com/world/2020/sep/21/covid-coronavirus-contact-tracing-
app-hampered-lack-trust>.
Coronavirus: England and Wales' contact-tracing app gets launch date. 2020. [Online] Available
through: < https://www.bbc.com/news/technology-54118022>.
Coronavirus: How does Covid-19 test-and-trace work? 2020. [Online] Available through:<
https://www.bbc.com/news/explainers-52442754>.
Trace Together. 2020. [Online] Available through:<
https://www.healthhub.sg/apps/38/tracetogether-app>.
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