Principles of Marketing: Redbull and Lucozade Case Study

PRINCIPLES OF MARKETING
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EXECUTIVE SUMMARY
This report covers the marketing mix which are price, place, promotion and products.
These marketing mix helps to develop effective marketing offerings which are need to address
customer needs and wants and achieve business success. In the context of the company Redbull
and Lucozade which are multinationals organisation dealing in energy drinks. This report covers
that how these companies uses different marketing mix in order to promote the goods and
services to the end customer in order to accomplish business success and profit share goals.
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Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target market of Redbull and Lucozade................................................................................4
Use levitt's model for analysing the Products offered and brand value of Redbull and
Lucozade.................................................................................................................................5
Pricing strategies used by Lucozade and Redbull .................................................................6
Channels of distribution.........................................................................................................7
Promotional strategies of Lucozade and Redbull ..................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
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