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PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS

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Added on  2020-12-29

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EVENT PLANNING TABLE OF CONTENTS INTRODUCTION IMPACT 2 INDUSTRY ENVIRONMENT AUDIT2 EVENT CONCEPT 3 VISION STATEMENT 3 MISSION STATEMENT4 OBJECTIVES 4 THEME, ENTERTAINMENT PROGRAMS 4 VARIOUS ORGANISATIONAL STRUCTURE 5 SCREENING PROCESS5 WBS AND GANTT CHART 6 IMPORTANCE OF FINANCIAL PLANNING 6 VENUE SELECTION 6 MARKETING STRATEGY 7 15. The vision and mission statement and also the objective of the event are explained in

PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS

   Added on 2020-12-29

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EVENT PLANNING
PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2INDUSTRY ENVIRONMENT AUDIT..........................................................................................2EVENT CONCEPT.........................................................................................................................3VISION STATEMENT....................................................................................................................3MISSION STATEMENT.................................................................................................................4OBJECTIVES..................................................................................................................................4THEME, ENTERTAINMENT PROGRAMS.................................................................................4VARIOUS ORGANISATIONAL STRUCTURE............................................................................5SCREENING PROCESS.................................................................................................................5WBS AND GANTT CHART..........................................................................................................6IMPORTANCE OF FINANCIAL PLANNING..............................................................................6VENUE SELECTION.....................................................................................................................6MARKETING STRATEGY............................................................................................................715. RISK MANAGEMENT............................................................................................................7EVENT EVALUATION..................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10APPENDIX....................................................................................................................................11Venue weightage........................................................................................................................11Risk assessment.........................................................................................................................11
PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS_2
INTRODUCTIONEvent planning is the process of managing a project such as meeting,ceremony ,budgeting, transportation, arranging , event security etc. And also event date, time,place are given below. The vision and mission statement and also the objective of the event areexplained in this event and also it will cover the screening process and cover the importance offinancial planning and also the study on the marketing strategy that is how to promote the event.It will cover the risk factor and what steps are been taken to minimise the risk in which the eventwill become one of the successful one.INDUSTRY ENVIRONMENT AUDITEvent category by sizeMega event- Mega event are the event which are the largest event and generally target theinternational markets. These are held on the large scale which attract large audience. Andgenerally have a much longer time span.Hall mark event-hallmark event is one of the reputed event in which it is executed to the finestperfection in which it includes professionals and directors it requires the connection betweendestination and events. Hallmark event is more focus on cultural and traditional events.Local/community event-local events in which it is usually at the request of a council with alocal government area. And the other one is community event , which is planned gathering ofany public property examples are parades, block parties etc. (Crane and et. al., 2016).And the beauty product launch at ICC will adopt the category of mega event as it agendais to attract international customers and is occurred on the large scale.EVENT CONTENTThere are four type of event content such as leisure , cultural, personnel andorganisational . In which the beauty product launch at ICC will adopt commercialized andorganise content for earning maximum profit out of the event. And also grabbing the interest ofthe audiences. . (Hopkin, 2018).Use of different sectorsPublic: For conducting the event it is necessary for taking permission from the public sector orthe particular authority in which the event is been conducting ( Pramanik and et. al., 2016)
PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS_3
Private: The second one is private sector as the beauty product launch at ICC is conducting onthe large scale so it might need funds or need sponsorship so private sector can help to sponsorthe event.Voluntary organisation :voluntary organisation in which it can help to fulfilling the corporateresponsibility so that the brand of the product increases and more customer get attract by thesebecause it also helping and developing society( Pramanik and et. al., 2016).EVENT IMPACTThere are many factors which might impact on the event, the first one is political factor inwhich it might affect the event by its policy or rules and regulation which is not in favour of theevent. And also political factor might not give permission for conducting the event. The secondfactor is social -cultural factor it impacts the event to the great extent. Social factor includes thepreferences, attitude and belief of the customers. And every customer have different lifestyle andthe preferences and the customer will not use that product and it will take time for trusting thatbrand. The third one is economical factor that is it include tax rate and various policies whicheffect the event (Hopkin, 2018).And last one is environment factor in which it impacts the eventby the weather changes and also litter and waste material around the event can also causeproblem to the event.Resident and visitors – It will help the visitors to known more about the product and also givethem the opportunity to experience new products. And also through this event residents will alsoattract to the product and generate demand.EVENT CONCEPTThe concept of the event is to aware the customers about the beauty product which willlaunch in the event and also by these generate demand for the product among the customers.Following are the details about the customers (Brown and et. al., 2015).DATE – 13 march 2019TIME – 6 p.m. To 10 PMPLACE – ICC, street 69,Dubai sports cityPRODUCTS- All the cosmetic and beauty products for women such as foundation , lipstick etc.VISION STATEMENTTo become the leading band in beauty industry and gain competitive advantage.
PARTICLE STATEMENT OF EVENT PLANNING TABLE OF CONTENTS INTRODUCTION 2 INDUSTRY ENVIRONMENT AUDITIONS_4

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