Industry of Tourism and Event | Social Media

Running Head: INDUSTRY OF THE TOURISM & EVENT
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INDUSTRY OF TOURISM AND EVENT

INDUSTRY OF THE TOURISM AND EVENT
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In the last decade significant increase has been seen within the social media with new
technology. According to the (Kim, Fesenmaier, & Johnson, 2013) social media have affected
the industry of tourism and cultural food. The social media use has not increased according to the
estimated speed. Thesis is established on the comparably small section of the empirical data as
research should expand with scope and investing that’s why tourism industry stakeholders not
engaged within the critical methods of the measurement and develop the recommendations to
recommend within the particular advanced measurement. Social media are known as the internet
based channels which allows the users to opportunistically interact with the broad and narrow
audience that derive value regarding the user generated perfection and content of interactions
with the others. The following discussion will cover the impact of the social media on the
tourism decision. It will include the interest of the tourists within the cultural food. Further
discussion will cover the social media negative impact on the food culture.
There are many tools which are helpful to measure the social media impact on the industry of
tourism. These kinds of tools are effective as help to achieve the organization’s objectives.
According to the (Koo, et al., 2015) measuring the social traffic flow should be in line with the
engagement. Driving the reader on the social media website is the effective way from devising
them really interact with the meaningful way with the content of tourism organizations. It has
been assumed by the many marketers that measuring the social media impact on the return on
Return on Investment is not necessary. Many organizations are capable to comprehensively
measure the social medial efforts result.
More than 25 percent of tourism organizations measure social media content result through the
marketing programs which down to the distinct piece of content. Impact of the social media on
industry of tourism is related to the engagement of the customers which are on the platforms of
social media not only on the revenues. More than 42 % businesses of the tourism are engaged to
the social media openly to gain the straight responses as more than 31 % makes the effective
connection to the revenues and sales. It is very critical to measure the social media impact on the
business of tourism as deliver the information regarding the targeting and buying behavior of the
customers.
The effective success of the social media is determined through the effective engagement. Social
media brings the awareness about the businesses of tourism and make them visible and attractive