Cloud Computing Adoption Factors and Organizational Flexibility

The provided document is a detailed analysis of the factors affecting cloud computing adoption in organizations. It includes a list of references from various sources, such as journals, conferences, and books, which provide insights into the technological, organizational, and environmental aspects of cloud computing adoption. The assignment also touches on the impact of cloud computing on organizational flexibility, highlighting its potential benefits and challenges.

Research Project

Table of Contents
Title- ................................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Significance of research...................................................................................................1
1.3 Background.......................................................................................................................2
1.4 Aims and objectives.........................................................................................................3
1.5 Research questions...........................................................................................................3
1.6 Gantt chart........................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Need of cloud technology in performing business activities...........................................5
2.2 Influence of cloud technology upon management...........................................................6
2.3 Relationship between digital technology and productivity..............................................7
2.4 Requirement of digital technologies in developing small business.................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Types of research..............................................................................................................9
3.2 Research approach..........................................................................................................10
3.3 Research philosophy.......................................................................................................10
3.4 Data sampling.................................................................................................................11
3.5 Ethical consideration......................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................13
CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................19
5.1 Reflection.......................................................................................................................19
5.2 Recommendation............................................................................................................20
5.3 Alternative method for conducting research..................................................................21
5.4 Conclusion......................................................................................................................21
REFERENCES..............................................................................................................................22

Title-
“To identify the influence of cloud technology on organizational productivity: A case
study on Hook Norton Brewery”
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Digital technology is important for organisation one of them is cloud computing which
assist in enhancing productivity of Hook Norton brewery. Main objective of company is to
strengthen the overall performance by implementing several digital technologies like Cloud
Computing. With the assistance of such modern technology management also improve because
with the same information, data can be transfer to each and every individual person who is
working in association (Low, Chen and Wu, 2011). Along with all these digital tools and
productivity of organisation both are interlinked as well have positive relationship because cloud
computing aids in transferring necessary details which directly results in increasing productivity.
Hook Norton Brewery is SME which is a regional brewery in Hook Norton, Oxforshire, England
as well it is founded in 1849.
Respective company implement digital technology in their day to day working which is
cloud computing it will assist respective enterprise in proper transfer of information as well data.
This is important for doing day to day activity of enterprise because without proper knowledge
of particular thing it is not easy for every individual to do work. Apart from all this Hook Norton
Brewery can store their important data and information through cloud technology which is
important because this can be required in future (Oliveira, Thomas and Espadanal, 2014).
Respective association implementing such digital technology for enhancing productivity. For this
purpose research is conducting so that various factors are identifying which impacts on business
operations and its functions.
1.2 Significance of research
This section reflects about the importance of investigation which is going on. The chief
motto of current research is to explore the impact of digital techniques on the business actions of
corporations. For this purpose, cloud technology is chosen which is most demanding one in
present world as it consist of so many benefits. It provides various facilities such as storing of
facts and figures, filing, sharing information from one place to another. Hence, if research study
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will be carried on modern technique of transferring data then, this would proved to be more
beneficial for present as well as future. It has been found from a survey that storing of data is
becoming most crucial issue in the corporate world. Thereby, current research work may also
offer broad perception to the common people about how they can easily stock large quantity of
data and share the similar to whom they wish (Khanagha and et.al., 2013). The existing report is
made on the basis of based Hook Norton Brewery. It is a brewing venture that is dealing with
the commerce of making as well as selling beer. It is obvious that they would have large number
of data in their database system , and to handle those figures is a complicated task. Thereby, it
viewed as another significance of present inquiry since they must require a digital tool for
handling such a huge mass of info associated with their business activities. Cloud computing
technology can be the best modernised application that will support them in completing their
goal of processing or handling existed data.
Rational of research
Topic of the research is the influence of cloud technology on productivity of Hook
Norton Brewery. Reason behind choosing respective topic is to identify that cloud technology is
assisting in enhancing productivity of business. Cloud Computing is the most promising
computing technology which provides flexible resource allocation on demand. Along with the
promise of Internet-accessible, realizing elastic, computing on a pay-as-you-go basis. With the
growth as well as expansion of the Cloud services and participation of several services providers,
the description of quality parameters and measurement units start to diversify and sometime
contradict. Thus, cloud technology result in improving productivity of Hook Norton Brewery.
1.3 Background
This has been found from a report that small business enterprises in United Kingdom are
growing day by day but for their proper development, it is important to take use of modern tools
and techniques. The current report is representing and exploring the same theme and telling that
how digital technology is affecting the SMEs in respect to their productivity. For proving the
similar, Hook Norton Brewery is taken into consideration which comes under popular beer
manufacture firm in UK. Researcher has noticed that the current era is now become totally
revolutionised and thus changing the way of doing business. In past days, entrepreneurs were
using conventional or traditional models of businesses and this is the reason of getting backward
in terms of improvement (Tehrani and Shirazi, 2014). Due to this, almost all endeavour were
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facing different types of problems. But the scene has completely altered now by the introduction
of digital tools and techniques. Such modernised mobile technologies has offered companies a
golden opportunity of earning money. Apart from this, it provides ventures a chance to increase
their productivity as well as profitability via bringing innovative products & services. Therefore,
Hook Norton Brewery should apply updated technologies and make themselves more strong &
powerful in terms of digitisation so that they may remain in the race of competition. The
mentioned venture can take use of cloud computing since it offer assistance in aggregating large
number of data along with sharing facilities. In this report the impact of cloud technology has
been discussed in detailed way so that reader can easily understand its importance in any small
business as well as large sized organization.
1.4 Aims and objectives
Aims:- “To identify the influence of cloud technology on organizational productivity: A
case study on Hook Norton Brewery”
Research objectives:-
 To ascertain the need of cloud technology while performing business activities.
 To analyse the influence of cloud technology on management.
 To identify the relationship between digital tools (cloud technology) and productivity.
 To determine the requirement of digital technology in the development of small business.
1.5 Research questions
Research questions:-
 Asses the need of cloud technology in performing business activities?
 What are the influence of cloud technology upon management?
 How long digital tools and productivity of an organization are connected?
 State the requirement of digital technologies in developing small business?
1.6 Gantt chart
Gantt Chart is introduced by Henry Gantt and they design their first chart in the year
1910-1915. this is the bar chart which shows schedule of project as well modern charts shows
their dependency relation within activities and current schedule status. In this on vertical axis
task performance is given whereas, in horizontal axis time interval are mention. Main motive of
this behind making Gantt Chart is to assign task in several departments as per specific date and
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days. As well this is totally depended on activities and its durations. The same will assist in
doing work on time without any overlapping and mistakes. Their are several benefits of Gantt
Chart for Hook Norton Brewery are clarity, communication, motivation, coordination,
accountability, efficiency, creativity and time management.
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CHAPTER 2: LITERATURE REVIEW
2.1 Need of cloud technology in performing business activities
According to (Garrison, 2015) cloud technology is important in performing business
activity in effectual manner. As per the views of (Attaran, 2017) In recent years, Cloud
Computing Technology (CCT) has emerged as a meaningful technology that could contribute to
operational efficiency of an IT platform by providing infrastructure and software solutions for
the whole IT needs of an enterprise via Internet. Although, need of the same is mention below:-
Cost Effective – Cloud Computing is the method in which data can be stored on cloud
and it is cost effective method. Apart from storing data on desktop hardware Hook Norton
Brewery can store their important business related information on cloud. As well there is no
requirement of paying fees to multiple users but one can pay only one time cost for maintaining
their data.
Unlimited Storage – organisation have their huge number of information and data which
require unlimited space for storage which is possible with the help of cloud technology. As well
they can increasing current storage space availability also.
Backup and Recovery - In ancient time data is stored by enterprises in the physical
form which create problem when it is required. But now a days with the assistance of cloud
computing information and data can be easily backup and recover when it is required because in
business environment past data can be needed in future anytime.
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Security – Important information is mostly stored in mobile and laptops which can be
stolen by anyone anytime easily. Thus, data save in these applications are not safe and secure
whereas, in the cloud technology there is requirement of login username and password to access
the area where information is stored. Hence, it is secure area where data can be stored and it is
safe. If data is stolen by someone it can be results in several losses which is faced by enterprise
that can be financial as well non-financial both.
Faster Development - The respective organisation would be capable to get their
applications running speedily as cloud computing provide developed manageability and lower
fixing requirements. IT division can set the resources with the modifying demands when cloud
computing services is utilised.
On the other hand, as per the view point of Luftman, 2015 there are also some negative
impacts of cloud technology. One of the major drawback of this technique is affiliated with
privacy and security of confidential data. Information is being accumulated on the internet or
cloud without having control on some eminent things like encryption. This has been surveyed
that there is also lack of multi - factor authentication for accessing the services. Companies are
storing their sensitive information by trusting on this technique and the rate of similar is
enhancing on regular basis. But due to such kinds of cons, stored facts and figures can be leaked
or used by some one else which is known as intruders. Hackers can even hack private bank
accounts details and could easily take away all the revenues in very small quantity of time. From
the recent surveys, it has been found that user login credentials & breaching of credit card info
are happening on continuous basis. Therefore, Hook Norton Brewery have to take care of such
incidences and try to minimise or avoid from these cases as soon as possible. For this they should
use secure web links so that no one could hack their websites. This will improve the level of
productivity in effective manner.
2.2 Influence of cloud technology upon management
As per the aspect of (Abdollahzadegan, 2013) management need proper digital
technology tools so that organisation can be managed in better manner as well their will give
beneficial and effectual results. Management involves data storage, transfer of information so
that every individual employees can do their work in effective manner. Cloud technology is
providing these all services without creating more problems for the organisation. Data can be
stored for a longer period of time and will be remain same even after long periods of time. The
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quality of information do not get affected in any terms. This is the beauty of utilising clouding
facilities. In addition to the same, any one can use stored facts and figures from any one but there
should be availability or access of internet. Thus, it is solving the issue of sitting one single
system and chair for accessing any information. Additionally, it is profitable for venture since
much time gets save from this and they could apply similar time on other important work.
Workers can even perform their duty from their home if any emergency get occur. This is called
utilisation of time. Therefore, management team members of Hook Norton Brewery can easily
resolve issues of their employees, this will definitely assist in making good employee
relationship. They can also share confidential data on cloud and other person can reach the same
by applying akin method. This will save their money of travelling here and there if they have to
attend some facts from specific place, as workers can attain that from their home or desired
location by taking use of internet. Hence, it can be stated that they could preserve revenue and
use that for other chores.
Cloud computing system result a shift in the structure of company. Thus, with the
implementation of respective technology workload get shifted. It simply means new
responsibilities for individual employee. Cloud computing provides alternatives for job posts like
managers (How cloud computing affects an organizational culture, 2019).
2.3 Relationship between digital technology and productivity
According to the previous studies and report of scholars Tweel, 2012, there is strained
relationship which has been observed between technology, productivity, worm and working idea
with an organisation. Beside of digital transformation, technological advancements has led to
creative thinking and better knowledge of work in the commercial sector along with numerous
other factors. It is coherent that digital technologies are bracing numerous service and are
enabling the ability of engaging consumer in numerous segments. In progress technological
revolution are providing numerous facilities and benefits to each sort of company whether it is
large or small.
As per the studies, it is identified numerous obstacles of organisation that prevent
employee from focusing on their paramount proprieties. Hence, this provide numerous benefits
and ease in the business activities of organisation which is assisting for any firm. There are
various direct or indirect ways through which company can provide numerous benefits to a
working organisation. Here are mentioned some of those advantages:
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 Improved Productivity: Each organisation can facilitate itself more productive procedure
through executing technologies and innovation improving their communication,
collaboration and working methods in more efficient manner. Consumer Experience: In the present competitive business world, considering
consumer's significance, this is coherent that this deliver strong experience of consumer
assisting in achieving successful business procedure. This provide convenience and ease
in operations helping distinct benefits to the company.
 Digital Security: Digital security and proper protection of data and other implemented
operation can help the company in meeting their business outcome significantly.
Hence, this can affirm from above described notion that numerous benefits can be
attained through implementation, execution and application of numerous technologies within the
working organisation. The whole practices and implemented technologies provide profitability
increasing the productivity level. Therefore, this can state that technologies are interlinked with
the productivity enlargement of organisation.
2.4 Requirement of digital technologies in developing small business
According to (Bharadwaj, 2012) Digital technologies help to get in touch with large
number of people at a time. Application help to convey your info of business to large people. It
can be done through cloud computing and many more. ways. Cloud is a storage where data off
site stock for employees and authority. Anyone who have the access of cloud can download data
or content from its space. This was uses in the form of virtual online conference,online banking,
in back ups. If any system does not use this method than they remain far from competitors as
they are using advance software and programs. For the growth of organisation from small scale
to medium or large scale, it is necessary to use advance technology. Now – a – days, world
become modernised because of this there is great necessity of digital tools and techniques.
Without this, even a single work in any venture is not done in proper way since by using
traditional technologies, companies may not able to perform their duty on time as it will take
more quantity of time period. But by applying modernised tools & techniques, each task become
less time taking. It can be said that digital technology is very much effective in
developing all the functions and activities that are performed in a
small sized organisations. Through the application of these technique's,
new opportunities are being opened for the company which they can make
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use of in order to develop themselves in the marketplace. If the
entrepreneur will focus on all the innovations that are happening in the
business environment then they will be able to adapt the most
appropriate one for their association as well. This will not only
develop them in the market but will also improve their quality of goods
and services as well. These digital techniques is also considered
effective in knowing the needs and demands of the customer in a proper
manner which can be made use by them in preparing the goods an services
in future. Since the environment is so dynamic so having an effective
technology in the company will only help them in achieving growth and
development in the marketplace.
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Types of research
There are several types of research but the person who are investigate must have to
choose best method for designing activity in appropriate way by assisting project in the correct
direction. Although, research can be in the form of qualitative and quantitative because these are
the best method and effectual for collecting or gathering actual data which can be used by Hook
Norton Brewery company for accomplishing their pre determined goals and objectives. Both the
type of research are mention below : -
Quantitative Research – This type of research is fully based on figures which is in
numerical forms and numbers (Son and et. al., 2011). It is utilised for quantify attitudes,
behaviours, opinions as well some other defined variables and basically outcomes which is
gained from large number of population. Quantitative research technique is much structured
compare to qualitative as well for collecting data it includes several types of survey such as
telephonic interview, online polls, online survey, paper survey, mobile and many other.
Qualitative Research – It is an primary exploratory research and in this type of research
data is collected or gathered on the basis of observation what people are saying and they do. This
is subjective form and use several methods for collecting info, mainly individual, interview and
also by focusing on groups. This has been found that most of the researcher use this method of
investigation since it aids in gaining human mental perception and thus help in realising about
9

the mindset of people. Again, it has been seen that it is not in ordered form or present in
unstructured format. But the plus point is that herein small sample size is taken into
consideration. In addition to this, respondents are selected according to the need so that certain
quota can be full - filled easily. By examining such conditions, investigator has decided to apply
qualitative research in this report.
3.2 Research approach
There are two types of research approaches inductive and deductive explanation of these
both are mention below : -
Inductive Approach to Research – This is kind of research which start with an
observation and end on theory which is its result. It don't have any place place for hypothesis so
in this researcher are free to alter direction of the topic (Rath and et. al., 2012). Inductive
research is proper for small small title because less number of small can be analysed with greater
gravity. Apart from this information gathered in this kind of research is more scrutinized related
to the subject. Moreover, it is bottom-up approach to research.
Deductive Approach to Research - It is an approach to research which starts with
proposition of hypothesis and the same ends on results of confirmation or rejections. Deductive
Approach is highly structured due to particular aim which needs to be achieved. This kind of
research approach is fine for large number of sample which is analysed with less depth.
Information collected related to this subject matter is less scrutiny.
For this research inductive approach is best because sample size will be small and topic
require depth study for identifying impact of cloud technology on enhancing productivity.
3.3 Research philosophy
It is an significant part of research methodology and it is classified in several parts some
of them are positivism and interpretivism (Rath and et. al., 2012). These approaches should be
choose by researcher which is used for conducting research. There are different types which is
mention below:-
 Positivism – This is quantitative method of research which includes social survey,
structured questionnaires and official statistics because all these have their good
representatives and reliability.
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 Interpretivism - This approach of philosophy is completely different from positivism
as it opposes the theory given by that. Interpretivism is related to qualitative methods
which is associated with nature of human.
This is to be noted that by examining the current scenario of existing report, team of
research has used interpretivism research philosophy because it would assist them in attaining
detailed, effective and authenticated information.
3.4 Data sampling
Sampling of data is one of the most eminent work in each and every research project
since through this process samples is being taken from the entire population. There are
commonly two method of sampling that is probabilistic and non – probabilistic. Non-
probabilistic one is again categorised into two sampling methodology named as purposive and
convenience (Rawai and et. al., 2013). By observing the demand of current assignment,
researcher has decided to use purposive sampling method. The main reason of selecting this is
nothing but its relation with purposeful investigation study and thus aids in acquiring desired
result. Herein, researcher has taken sample size of 40 and chosen respondents as per their
necessity so that the task of interview become simple and effective. Hence, they can receive
appropriate idea regarding the thinking of responders.
3.5 Ethical consideration
This section of report is vital as task of ethical consideration is one of the most important
work of research. Herein, investigator used to set norms and regulations by considering the laws
of ethics and is also responsible for its assurance, so that any kind of violation may not occur.
For this present report, members who are working under researcher are playing a significant role.
They are keeping their eyes on chores of each & every member in order to observe that every
one is working ethically or not. In addition to this, privacy is being maintained by them so that
there might not occur chances of leaking of confidential data. Every group member should not
tell anything about the study related to existing research. Apart from it, there is another rule that
should be defined that by them i.e. no person question ought be asked by the consumers in order
to make them feel comfortable. It will definitely help in attracting customers and then team of
research can ask correct question according to the requirement of data analysis.
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QUESTIONNARIE
Name ...............................................................................................................................................
Gender ............................................................................................................................................
Age ..................................................................................................................................................
Q 1. What are the advantages of using digital technology at Hook Norton Brewery ?
 Increment in production
 Increase in profitability
 Provide assistance in management
 All the above
Q 2. Which department should be used modern techniques ?
 Production department
 Management department
 Human resource
Q 3. Do you notice any improvement in the current performance of Hook Norton Brewery after
the introduction of digital tools and techniques ?
 Yes
 No
Q 4. Which kind of digital techniques should be used by mentioned organisation ?
 Cloud computing
 Artificial Intelligence
 Internet Of Things
Q 5. Is there any drawback of using cloud computing technology in business activities ?
 Yes
 No
Q 6. Is there any necessity of offering training to newly hired workers in order to cope with new
digital changes ?
 Yes
 No
Q 7. Are you satisfied by the services provided by Hook Norton Brewery ?
 Yes
 No
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Q 8. What are the drawbacks of using cloud technology in mentioned firm ?
 Hacking
 Complicated application
 Chances of accidents
CHAPTER 4: DATA ANALYSIS
Theme 1 : Benefits of applying digital technology
Q 1. What are the advantages of using digital
technology at Hook Norton Brewery ?
Frequency
Increment in production 15
Increase in profitability 10
Provide assistance in management 10
All the above 5
Interpretation : From the above based graphical representation, it is clear that most of the
respondents are supported the above statement. 15 people are telling that digital techniques will
13
15
10
10
5
Increment in production
Increase in profitability
Provide assistance in
management
All the above

assist in enhancement of production. While 10 responders are saying that after introduction of
modern tools, profitability of company may increase. At the same time, 10 other customer are
supporting the statement related with management i.e. work of administration get simply. Rest 5
respondents are agreed with all.
Theme 2 : Utilisation of updated techniques in specific department within Hook Norton
Brewery
Q 2. Which department should be used modern
techniques ?
Frequency
Production department 15
Management department 15
Human resource 10
Interpretation : It has been analysed that production and management sector should utilise
digital methodologies of doing work. Same number of users are in support of production and and
administration sphere that is 15. While other 10 are stating that human resource area should also
apply modern techniques.
Theme 3 : Rise in performance of organisation after using modern tools
14
15
15
10
Production department
Management department
Human resource

Q 3. Do you notice any improvement in the
current performance of Hook Norton Brewery
after the introduction of digital tools and
techniques ?
Frequency
Yes 30
No 10
Interpretation : From the above based image, it can be said that transformation is seen in the
mentioned organisation after the entry of updated techniques. 30 respondents are supporting the
above written statement whereas 10 are not in support of the same.
Theme 4 : Modern technologies preferred by venture
Q 4. Which kind of digital techniques should
be used by mentioned organisation ?
Frequency
Cloud computing 20
Artificial Intelligence 10
The Internet of Things 10
15
30
10
Yes
No

Interpretation : This is represented most of the people are saying that cloud computing should
be utilised by Hook Norton Brewery.
Theme 5 : Cons of cloud technology regarding commercial actions in firm
Q 5. Is there any drawback of using cloud
computing technology in business activities ?
Frequency
Yes 10
No 30
16
20
10
10
Cloud computing
Artificial Intelligence
The Internet of Things
10
30
Yes
No

Interpretation : 10 Respondents are stating that there are some negative impact of cloud
technology. While 30 are against this statement.
Theme 6 : Need of arranging training classes for personnels working in Hook Norton
Brewery
Q 6. Is there any necessity of offering training
to newly hired workers in order to cope with
new digital changes ?
Frequency
Yes 35
No 5
Interpretation : This can be said that there is need of providing training to the workers
regarding digitalised applications which company is using.
Theme 7 : Contentment of customer after using services offered by organisation
Q 7. Are you satisfied by the services provided
by Hook Norton Brewery ?
Frequency
Yes 30
No 10
17
35
5
Yes
No

Interpretation :- From the above graphical representation it has been identified that small
business really wanted to develop their services by using numerous of modern tools. Their main
objective is to facilitate entire society with high tech services so that they can easily accomplish
their job in a defined time frame. Thus, in the given scenario it is determined that out of 40
around 30 individuals are agreeing with this statement whereas 10 members are raising their
voice against this statement as they are not happy with this line. It means, company still needs to
do some changes at workplace or method of providing service to their desired clients so that they
can easily maintain positive relations with them.
Theme 8 : Disadvantages of applying cloud technology in Hook Norton Brewery
Q 8. What are the drawbacks of using cloud
technology in mentioned firm ?
Frequency
Hacking 20
Complicated application 10
Chances of accidents 10
18
30
10
Yes
No

Interpretation :- Digital technology is not an easy task due to high range of complexity
identified. In fact, modern tools are full of various complex things which is not easily understand
by everyone. For example; direction procedure, language and so on. Thus, cloud technology is
difficult to understand because of its procedure as well as expensive in implementing this at
workplace. Therefore, in the given scenario it is stated that number of drawbacks are determined
due to which few companies are avoiding to use this tool such as; hacking, complicated
application and probabilities of accidents. However, out of 40 around 20 members are saying that
hacking is a major problem whereas 10 are saying its a complicated technology and rest 10 are
believing that by the use of this application probabilities of accidents get maximized. Hence, it
has been understood that usage of cloud technology is highly risk for small business.
CHAPTER 5: RECOMMENDATION AND CONCLUSION
5.1 Reflection
My experience of conducting this research was good from which I learnt many things and
developed skills which can help in gathering more information in future. There were both
positive and negative points which I have faced throughout the research. I have used
questionnaire as a way to obtain data from various respondents in order to analyse them to attain
final outcomes. The result of the analysis was the base to understand the impact of cloud
technology on organization. Since, the topic is related to technology, the time for the research
19
20
10
10
Hacking
Complicated application
Chances of accidents

was limited which hurdled in extracting information. Also, people were not that interested in
answering the questions which again created a problem. However, the positive points were that I
came to many new technological terms and their working. This has enhanced my knowledge and
developed skills by which can be applied in future to manage the whole research in future. The
research method I have used has been able to fulfil the objectives of the research. Questionnaire
is an effective way as its a simple, inexpensive, practical and can be used for a large group of
population.
5.2 Recommendation
After going through overall research, investigator has provided further suggestions that
can be considered by Hook Norton Brewery so as to improve the current standard of work :
 Company should use Artificial Intelligence in their production department since this will
help in creating innovative goods and services. As a result, large number of customer get
attracted towards them and selling rate get increased automatically. This may also
support in doing proper product growth. The cost of the producing the a product will get
reduced and the saved cost can be utilised in something more productive. The work can
be carried with enhanced accuracy and expeditiously.
 Corporation ought to use cloud technology because it saves a lot of time along with
money which might spend over sharing and storing data. But there are some drawbacks
of this technique like hacking, leaking of confidential info & many more. So, Hook
Norton Brewery have to take precautions so that such cases may not occur in their
venture. For instance, they can use SHTTP (i.e. Secure hyper text transfer protocol). It
would resist intruders or hackers from hacking the websites. Cloud technology should be
reviewed frequently in order to keep the malware, and other viruses at bay.
 They can also apply 'The Internet of Things' for the purpose of storing and distributing
the data throughout the commerce structures. This mainly help in integrating facts &
figures associated with business activities.
 Social media platforms ought to be utilised by Hook Norton Brewery in order to enhance
or make better the current range of communication from clients as well as staff members.
Applications such as Facebook, Instagram, What's app, etc. could be used by them for
transferring data also on personal basis. This would improve employee relation and
customer relationship as well. In case of personnels, human resource management can
20

make connection from each and every worker and may remain touch with them by
texting them official information. On the other hand, Clients can give their feedbacks on
such applications' webpages about their personal experience of products or services.
Thereby, aids corporation in making positive image in - front of their expected users.
5.3 Alternative method for conducting research
The alternative method which could have been used is interview. Questionnaire is a good
method but it fails to cover the whole sampling size. There is no direct contact with the
respondents. On the other hand, interview involves all types of questions, direct contact with
respondents, and can be conducted in an expeditious manner. Apart from this, suggestions can
also be taken while conducting the interview.
5.4 Conclusion
By going through above report, it be summarized that digital technologies have
completely changed the prospects of business era as it is providing so many benefits to
corporations. They are offering possibilities of earning more and more money. In addition to this,
commercial chores are now become very simple and less time consuming by the utilisation of
modern techniques. Entrepreneurs can take use of various methods for implementing digital
tools but for that they have to trained their employees. This training would help a lot in applying
modifications in existing systems associated with business as well as management. Hook Norton
Brewery should also take use of updated tools so that they can acquire all such kind of benefits.
Cloud computing technology is one of the essential technique which can be taken into
consideration by referred venture. This will assist them in many ways like filing, storing,
arranging as well as transferring of data over cloud. Thus, with the help of this, any of the staff
member can access desired facts and figures from any where without facing any kind of
difficulties. Therefore, it can be stated that small business enterprises can improve themselves by
applying or taking use of digital tools & techniques. This will not only assist in enhancing the
range of production but also aid in increasing the overall level of profit of any firm on regular
basis.
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REFERENCES
Books and Journals
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Oliveira, T., Thomas, M. and Espadanal, M., 2014. Assessing the determinants of cloud
computing adoption: An analysis of the manufacturing and services sectors. Information
& Management, 51(5), pp.497-510.
Khanagha, S., and et.al., 2013. Management innovation and adoption of emerging technologies:
The case of cloud computing. European Management Review, 10(1), pp.51-67.
Tehrani, S.R. and Shirazi, F., 2014, June. Factors influencing the adoption of cloud computing
by small and medium size enterprises (SMEs). In International Conference on Human
Interface and the Management of Information (pp. 631-642). Springer, Cham.
Garrison, G., Wakefield, R.L. and Kim, S., 2015. The effects of IT capabilities and delivery
model on cloud computing success and firm performance for cloud supported processes
and operations. International Journal of Information Management, 35(4), pp.377-393.
Luftman, J., and et. al., 2015. Influential IT management trends: an international study. Journal
of Information Technology, 30(3), pp.293-305.
Abdollahzadegan, A., and et. al., 2013. The organizational critical success factors for adopting
cloud computing in SMEs.
Tweel, A., 2012. Examining the relationship between technological, organizational, and
environmental factors and cloud computing adoption. Northcentral University.
Bharadwaj, S.S. and Lal, P., 2012, December. Exploring the impact of Cloud Computing
adoption on organizational flexibility: A client perspective. In Cloud Computing
Technologies, Applications and Management (ICCCTAM), 2012 International
Conference on (pp. 121-131). IEEE.
Son, I., and et. al., 2011, July. Understanding The Impact Of IT Service Innovation On Firm
Performance: The Case Of Cloud Computing. In PACIS (p. 180).]
Rath, A., and et. al., 2012, December. Decision points for adoption cloud computing in small,
medium enterprises (SMEs). In Internet Technology And Secured Transactions, 2012
International Conference for (pp. 688-691). IEEE.
Rath, A., and et. al., 2012, December. Decision points for adoption cloud computing in small,
medium enterprises (SMEs). In Internet Technology And Secured Transactions, 2012
International Conference for (pp. 688-691). IEEE.
Rawai, N.M., and et. al., 2013, January. Cloud computing for green construction management.
In Intelligent System Design and Engineering Applications (ISDEA), 2013 Third
International Conference on (pp. 432-435). IEEE.
El-Gazzar, R.F., 2014, June. A literature review on cloud computing adoption issues in
enterprises. In International Working Conference on Transfer and Diffusion of IT (pp.
214-242). Springer, Berlin, Heidelberg.
Marston, S., and et. al., 2011. Cloud computing—The business perspective. Decision support
systems, 51(1), pp.176-189.
Luftman, J., and et. al., 2013. Key information technology and management issues 2012–2013:
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Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Attaran, M., 2017. Cloud computing technology: leveraging the power of the internet to improve
business performance. Journal of International Technology and Information
Management, 26(1), pp.112-137.
Online
How cloud computing affects an organizational culture, 2019.[Online].Available
through<https://datafloq.com/read/cloud-computing-affects-individuals-organizations/
2559>
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