Managing a Successful Business Project Assignment Solved - John Lewis
Added on 2020-12-09
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Managing a SuccessfulBusiness project
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Background of the study...................................................................................................1P2 PROJECT MANAGEMENT PLAN ................................................................................2P3 Production of work breakdown and presenting Gantt chart..............................................4................................................................................................................................................5P4 Questionnaire...................................................................................................................6P5 Research Methodology....................................................................................................16P6 Recommendation.............................................................................................................18P7 Reflection on the value of undertaking research.............................................................20CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22
Topic: “To investigate the impact of globalization on marketing functions of fashion industrywith respect to economic, cultural and ethical aspects.” A study on John LewisINTRODUCTIONP1 Background of the studyGlobalization is considered as a process of interacting of one country's economy with theeconomy of other countries. It is a process which helps in making proper interaction amongpeople, companies, governments and other departmental organization across the globe. It hasprovides ease to many business organization to enter into the global market for conducting oftheir business operations. Globalization in UK fashion sector has grown due to advancement inthe transportation as well as communication technology (Hanson and et.al., 2016). Globalizationprocess involves movement of goods, services, economic resources in form of capital,technology and data worldwide. It is basically the connection of different parts of the worldwhich results into the expansion of international cultural, economic, and political activities ofdifferent business organization.Globalization is leading to increase in the internationalization of different production,manufacturing, distribution and marketing functions related to the goods and services of theFashion sector across the world. With the timely availability of information related to the newand better improved fashion trends in the world, globalization has impacted the functioning ofvarious fashion industry in UK. From the inspiration of new trends and fashion as introduced bythe designers in London, is used as wearable designs in the US and then sold to retailers acrossthe world.Factors of globalization has an impact on marketing function of organisation which areoperating their business in many country in world. Further, if a company wants to offer itsproducts and services in many countries than it is required by business firm to adapt changes incultural and ethical factors. Moreover, a business firm can expand its product line if it developproducts and services in accordance with different cultural and ethics. Cultural & Ethical aspect of international trade in marketing function of organisationsinvolves descriptive and theoretical aspects which in turn helps companies in developing theirbusiness in global market. Further, according to economic aspect business marketing department1
make decisions related to investment in promotion of products and services according topurchasing power of citizens of different countries and areas.These aspects of globalisation are having so many positive impact on globalisation aswith these economies of scales of companies is enhanced and it speeds op the market in byformulating marketing strategies and it also enhances GDP of countries in which morecompanies are doing international trade.The present report is based on John Lewis & Partners, which is one of the chain of highend department stores having its business operations across the United Kingdom. The companyhas been established in the year 1864 and is having 38,100 number of employees. It is having 51number of stores and outlets across the world. John Lewis which is engaged in the business ofretail and departmental stores. It is also serving as Home outlet from the year 2009. The revenueof the company as on the year 2017 is £3.78 billion and its operating income was £243.2 millionfor 2017.Aim and Objectives AimThe aim behind conducting present study is to assess economic, cultural and ethicalinfluence of globalization on marketing functions of John Lewis.Objectives: On the basis of above aim following objectives have been drafted which inturn helps in conducting study in the effectual way:To assess the trend of globalization with respect to UK fashion sector.To identify influence of economic, cultural and ethical aspects on the marketing functionof John Lewis.To assess challenges imposed by globalization on the marketing function of John Lewis.P2 Preparing project management plan Project Management Plan is a structure which shows how and in what ways research isrequired to be completed. This plan helps analyst in conducting research in a most effective andefficient manner. Research is monitored and controlled in accordance with plan made byresearcher. ScopeUtility of information gathered during research is known as Scope.Scope of this researchproject is very wide because data collected during the research is used in various areas. This2
research is usefully for business ventures and with this they can improve operations of differentdepartments of company. Further, scope of this report is also beneficial for academics. Datacollected in research helps students in gaining knowledge. Moreover, this research report helpsJohn Lewis in competing in global trade market by successfully adapting factors of globalisation.Research report is also useful for other researchers in conducting research in future on the sametopic.CostCost is the most essential element without which a researcher is unable to conductresearch. Cost is required for data collection and analysis. Thus, without starting a research aanalyst is required to make an estimation on cost incurred in a research project. Money is alsorequired for procurement of resources. A researcher is also required to make a plan of incomeand expenses included in research. A cost of 3000 dollars is allocated in this research project.Further, cost involved in each activity is analysed and according to that a budget for costis prepared. This element is important as with this a research can be done by minimising wastageand in less time.Communication Communication in research project is required for iterating with participants &respondents. Thus, this also play a significant role in gathering data from customers. Further,various communication techniques & tools such as Telephone, Emails, Circulars and Messengersare used for communicating information to individuals and participants involved in researchproject. It is also necessary to maintain relationship with respondents to collect accurate andadequate data from them which is possible only when researcher is having an effectivecommunication skills. Communication is also used in translating numerical and other data in todifferent language. RiskRisk is occurred due to uncertainty of any event thus, it is required by a scholar to analyseand evaluate various factors that are having a negative impact on research. If risk involved in aresearch project is not observed or evaluated than an analyst is not able to conduct a researchwhich is giving detailed information on a particular topic. Risk related to illness, physical discomfort and suffering from injuries while collectingdata is considered before starting a research project. Risk related to deletion of recorded data,3
misuse of personal information of participants, lack of resources, increase in demand ofemployees are considered & evaluated in this research project.Time Time required in completing all the activities involved in research is also planned beforeconducting a research report. If time consumed in research is not analysed than it is difficult forscholar complete research with budgeted cost as more cost is required with an increase in time.Researcher planned to complete this research within 3 months. Further, time is allocated to eachactivity involved in research.ResourcesAn analyst is enabled to gather data related to a particular topic if there is lack ofavailability of proper resources. Resources is also important in analysing outcomes of research.Various resources like Computer, Human Resources, Stationary, Finance and various otherequipoises will be used in collecting, analysing and procuring data collected in a research report.P3 Production of work breakdown and presenting Gantt chartTaskModeTask NameDurationStartFinishPredecessorsAutoScheduledDraft of research proposal2 daysMon 01-04-19Tue 02-04-19AutoScheduledIdentification of aims andobjective2 daysWed 03-04-19Thu 04-04-191AutoScheduledEstimating the cost, time,scope, quality, risk andresources3 daysFri 05-04-19Tue 09-04-192AutoScheduledSelection of researchmethodologies4 daysWed 10-04-19Mon 15-04-192,3AutoScheduledData collection5 daysTue 16-04-19Mon 22-04-192,4AutoScheduledData Analysis5 daysTue 23-04-19Mon 29-04-195AutoScheduledInterpretation of data4 daysTue 30-04-19Fri 03-05-1964
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